Marketing Education Review, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 7
Published: Dec. 26, 2024
The rapid adoption and evolution of generative artificial intelligence (AI) tools like ChatGPT Gemini have impacted marketing education practice. This paper introduces a prompt engineering assignment that utilizes AI to build critical thinking skills through the development keyword research strategies, customer profiles, presentation outlines. Using insights from students, educators, marketers, is refined include (a) reflections about learning application (b) evaluations accuracy potential for bias in generated output. tasks align with practice, guidance provided on how adapt update assignment.
Language: Английский