El neuromarketing y el comportamiento de los consumidores de la empresa Alimentos Procesados Agrícolas S.A.C., en los Olivos 2022

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2024, Volume and Issue: 3, P. 642 - 642

Published: Jan. 1, 2024

Neuromarketing strategies are very important for companies to attract and retain customers or end consumers. But nowadays these not being applied in our country a professional way. Therefore, the study developed proposes analyze neuromarketing behavior of consumers company Alimentos Procesados agrícola S.AC. The methodology proposed this research was qualitative approach with descriptive scope. results interviewees indicate that they do apply correctly have knowledge neuromarketing. In conclusion, importance applying work is identified because it provides many benefits improvements their businesses

Language: Английский

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El Uso de Estrategias de Marketing en una Empresa de Telecomunicaciones en el Distrito de Pachacutec en el Año 2023

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2024, Volume and Issue: 3, P. 644 - 644

Published: Jan. 1, 2024

Introduction: business and education play a critical role in the development of national economy around world, Ukraine is no exception. The these sectors affects many aspects economic growth, modern world experience provides several important guidelines for improving their Ukrainian context. Methods: this article explores context development, particular Ukraine. considers best practices relating to interaction spheres, offers concrete ways improvement Results: discusses specific actions that can be implemented improve participation economy, including simplifying processes, stimulating foreign investments, developing innovations, quality education, Conclusions: finally, implementation recommendations developed by authors will help achieve sustainable growth living standards

Language: Английский

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Calidad del servicio y fidelización del cliente en una cadena de cines de Lima Norte, 2022

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2024, Volume and Issue: 3, P. 645 - 645

Published: Jan. 1, 2024

The current market, in view of the constant changes and globalization, is becoming more demanding, so that quality service also demanding; client cinema sector demanding new platforms trends offer comfort diversity to public. In this, present research was proposed analyze link between customer loyalty a chain movie theaters North Lima, 2022. It based on measuring level correspondence frequent customers, natural environment, without manipulating variables, order define behavior statistical analysis performed. such way data were collected through questionnaire applied 90 customers. processing SPSS allowed determine correlation coefficient 0,685. Therefore, customers highly value experience during offered by employees their consumption, considering it as primary criterion decision repurchase, according received

Language: Английский

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Influencia de La Innovación En La Competitividad Empresarial de Pymes En Urbanización Panamericana Norte, Los Olivos 2022

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2024, Volume and Issue: 3, P. 643 - 643

Published: Jan. 1, 2024

Companies currently need certain skills to adapt the changes imposed by environment with a continuous improvement in processes. For this reason, innovation is considered fundamental be competitive organization. Therefore, research being developed aims explain how influences competitiveness of SMEs Panamericana Norte urbanization, year 2022. The method used for was quantitative, non-experimental, so, since it will carried out without deliberately modifying variables, looking at them as they were presented their own context. Causal descriptive. present study Urbanización Norte, Los Olivos, different that are located area dedicated commercialization varied products. These surveys focus on customers who visit these SMEs. conducted customers, can provide information about product purchased. Likewise, population determined current work made up 930 Olivos. In addition, probabilistic sampling simple random sample 93 clients Olivos out. SPSS analyze and obtain from study. With respect results found there direct relationship between them, analysis obtained Spearman's Rho ,837. It concluded directly proportional variables Innovation Competitiveness

Language: Английский

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Propuesta de implementación de la metodología DMAIC como herramienta para mejorar la productividad en el área de manufactura de una empresa de chocolates orgánicos - 2022

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2024, Volume and Issue: 3, P. 646 - 646

Published: Jan. 1, 2024

Productivity is an indicator that allows calculating the capacity of organizations to use their resources generate goods or services and, at same time, diagnose state company generated by different internal and external factors. For this reason, manufacturing companies have improve productivity processes obtain final product through management tools thus remain in market. study proposes determine how application DMAIC methodology intervenes improvement process a dedicated manufacture organic chocolates, year 2022.the research was applied, it carried out under pre-experimental design, with descriptive-explanatory level having as population production chocolates during 26 days sample 13 corresponds period after applying improvements. This obtained data collection method for its processing Excel program used. As result study, implementation methodology, had average increase 1,75 %, going from 92,32 % 94,07 Regarding elements productivity, 0,89 efficiency 0,93 effectiveness obtained. It concluded tool significantly should be knowledge other sector

Language: Английский

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Gestión de Capacitaciones en el Desempeño Laboral de los Trabajadores en Samar Ingenieros Sac - 2022

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2024, Volume and Issue: 3, P. 647 - 647

Published: Jan. 1, 2024

En los últimos años la gestión de capacitación permitió el buen crecimiento y mejora del rendimiento trabajadores, esto significa que conjunto actitudes como aptitudes, es capacidad aclimatarse a estos tipos cambios se genera en trabajo según las circunstancias, manera ciertas organizaciones al no realizar dichas capacitaciones, ocasiones desenvolvimiento por parte trabajadores correcta, ya muchas tienen conocimiento. ámbito internacional Castañeda Armas et. (2018), menciona cuba realizó investigación relacionada realización estrategias pondrán marcha, para puedan mostrar resultados cambio generaría sobre desempeño laboral organizaciones. Ya que, puede beneficiar máximo, mejorando bienes aprendizaje empleados área recursos humanos. De acuerdo, Nacional, Parra-Penagos (2016) indica todas empresas tienden estar obligados hacerse cargo capacitaciones recomiendan áreas humanos, será un método re-potencialización dentro cada trabajador, su eficiencia, llegando dar positivos organización. Asimismo, nos indican propósito entender funciones actividades específicas encuentran derivadas laboral. A nivel local, empresa tiene ciertos problemas con directamente. Debido diversas exigen realicen trabajos colaboradores conocimiento, sucede porque, invierte gestionar poder tener actualizado todos sus colaboradores, esa sea adecuado esperado empresa. Esto más una vez provoco renuncia sentían cómodos No obstante, mediante este planteando siguiente objetivo, pueda colaboradores. La presente objetivo determinar cómo implementación SAMAR INGENIEROS SAC durante periodo 2019 – 2021

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The Business Paradox: Exploring the interaction between the Business Clock and the Sustainable Development Goals through an ethical, sustainable and well-being prism

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2024, Volume and Issue: 3, P. 739 - 739

Published: May 7, 2024

This research focuses on the need for companies to improve in various areas of performance and achieve positive outcomes. Twelve key variables were identified, including ethics, global leadership, teamwork, effective communication, education/training, technology, sustainability, negotiation, financial management, productivity, decision-making, corporate happiness, which are essential balanced growth any organization. These represent twelve hours clock and, when properly managed, balancing tangible intangible aspects, they lead long-term prosperous results. Additionally, connections analyzed established between these variables, United Nations Sustainable Development Goals, Mercader's Ethical Values Taxonomy. Questionnaires administered graduate professionals, using a Likert scale, assess companies. A total 4,207 responses obtained, along with participants' gender. The results provide an understanding priorities, realities, relevance studied business variables. is novel, as it has not been previously conducted its entirety or reflected upon empirical data obtained. Despite their apparent simplicity, realities effects within organizational environment. Therefore, this study highly relevant entrepreneurs, traders, educators, others, enables self-analysis, application new experiences, attainment benefits

Language: Английский

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Citoprotección del extracto de Cecropia obtusifolia Bertol (Cecropiaceae) sobre la línea celular normal adherente de fibroblastos humanos Hs68

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2024, Volume and Issue: 3, P. 754 - 754

Published: May 9, 2024

The study focuses on the therapeutic action of medicinal plants used in treatment chronic degenerative diseases. ethanolic extract Mexican species Cecropia obtusifolia Bertol, traditionally for diabetes, was evaluated. cytoprotective effect determined normal adherent human fibroblast cell line Hs68, and its toxicity assessed Artemia salina. using neutral red (NR) assay, demonstrating a viability 98 %, indicating very low cytotoxic no A. These assays have been routinely employed as screening methods natural extracts pure compounds with potential effects against cancer

Language: Английский

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Emotional Intelligence and AI in Geriatric Nursing

Advances in human and social aspects of technology book series, Journal Year: 2024, Volume and Issue: unknown, P. 199 - 232

Published: Oct. 18, 2024

The rise of Artificial Intelligence (AI) in healthcare has led to significant advancements geriatric nursing, transforming both clinical outcomes and care delivery. Yet, as AI plays an increasing role patient care, there is growing recognition the need balance technological innovation with compassionate, human-centred care. This chapter explores how emotional intelligence (EI) can complement one another improve physical mental health older adults. examines critical nursing discusses support, rather than replace, empathetic emotionally aware provided by nurses. Through case studies, practical applications, theoretical analysis, this illustrates integrating EI enhance while maintaining human touch essential nursing. Ethical considerations, such dignity autonomy, future AI-driven world are also explored.

Language: Английский

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Pedagogical strategies for teaching computing in technical education: A sociocultural approach

Deleted Journal, Journal Year: 2024, Volume and Issue: 3, P. 589 - 589

Published: Dec. 30, 2024

Introduction: The study examines the role of information technology as a fundamental discipline in training industrial maintenance workers. Based on Activity Theory and Engeström's Expanded Triangle, research analyzes impact mediating artifacts, such Moodle other digital tools, learning process.Methods: A qualitative-descriptive approach was applied, focusing students enrolled Industrial Maintenance University Technical Degree. Data collection included performance records, academic evaluations, self-perception surveys, semi-structured interviews with instructors. analysis conducted using content descriptive statistics.Results: Findings indicate that tools facilitated learning, but tended to overestimate their knowledge technology. Conductivist models proved more effective for acquiring technical skills, while constructivist approaches supported deeper learning. Student interaction forums key factor collaborative whereas participation videoconferences minimal.Conclusions: Teaching education requires flexible methodological integrates mixed strategies. establishment clear community norms adaptation pedagogical students' needs are essential optimize processes. Future should explore hybrid methodologies enhance IT education, fostering autonomy appropriation among students.

Language: Английский

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