Return on AI DOI
Ana Isabel Torres,

Darkio Lourenço Siqueira Paulo,

José Duarte Santos

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 353 - 384

Published: Oct. 11, 2024

This chapter aims to discuss about the potential Return on Investment (ROI) measures from Artificial intelligence (AI) investments that business can leverage. It discusses concepts and describes dimensions, features tools of AI in Marketing business, assist readers understand topic. The authors also describe major drivers ROI for applications concerns limitations tangible measures. So, this document contributes literature (in)tangibles leverage issues digital marketing, at large potentially offers a theoretical grounding many empirical future studies.

Language: Английский

Applications of Artificial Intelligence in Marketing: An Approach from the Patent Record DOI

Juan Felipe Callejas,

Jenny-Paola Lis-Gutiérrez

Published: Jan. 1, 2024

Language: Английский

Citations

0
Return on AI DOI
Ana Isabel Torres,

Darkio Lourenço Siqueira Paulo,

José Duarte Santos

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 353 - 384

Published: Oct. 11, 2024

This chapter aims to discuss about the potential Return on Investment (ROI) measures from Artificial intelligence (AI) investments that business can leverage. It discusses concepts and describes dimensions, features tools of AI in Marketing business, assist readers understand topic. The authors also describe major drivers ROI for applications concerns limitations tangible measures. So, this document contributes literature (in)tangibles leverage issues digital marketing, at large potentially offers a theoretical grounding many empirical future studies.

Language: Английский

Citations

0