Ecoproducts in the Dynamic Era of Digital Communication: A Neuromarketing Study of Users’ Emotional Reactions on Social Media DOI
Simona Ščepková, Anna Zaušková

Communication Today, Journal Year: 2024, Volume and Issue: unknown, P. 84 - 111

Published: Nov. 24, 2024

In the present era, where social media have become a primary tool for interaction between brands and consumers, importance of emotional reactions triggered by observing public comments is increasingly emphasised. This study analyses how these shape decision-making process when purchasing eco-friendly products. The aim this to bridge gap in analysis from users who are exposed various unofficial information published on while gathering about eco-products, which can significantly influence their decisions. objective examine, compare, evaluate positive negative sentiment user affects perception value eco-products amongst other users. findings indicate that posts with foster increased engagement favourable products, lead doubt frustration. neuromarketing experiment, we found 81.8% respondents considered visual design eco-product ecological brand message attractive, 63.6% reporting had significant impact brand. These results support hypothesis strong factor consumer decision-making, suggesting reviews may serve as proof, cause cognitive dissonance. Through study, contribute deeper understanding dynamics digital communication has implications marketing strategies brands.

Language: Английский

Examining the Roles of Problematic Internet Use and Emotional Regulation Self-Efficacy on the Relationship Between Digital Game Addiction and Motivation Among Turkish Adolescents DOI Creative Commons
Öner Çelikkaleli, Rıdvan Ata, Muhammet Mustafa Alpaslan

et al.

Behavioral Sciences, Journal Year: 2025, Volume and Issue: 15(3), P. 241 - 241

Published: Feb. 20, 2025

Digital game addiction and problematic internet use have emerged as significant issues, attracting growing attention from educators, psychologists, policymakers. This study aimed to examine the mediating role of emotional regulation self-efficacy moderating in effect digital on academic motivation Turkish adolescents. A correlational research method was utilized address questions. total 1156 high school students voluntarily participated study. Self-report questionnaires (the Short Academic Motivation Scale, Game Addiction Regulatory Emotional Self-Efficacy Scale Young’s Internet Form) were used collect data 2024. In analysis data, Pearson Product Moment Correlation Coefficient, mediator moderator analyses conducted using statistical software. The provided evidence negative motivation. Additionally, found partly mediate relationship between Furthermore, moderated results suggested enhancing adolescents’ reducing are crucial steps towards mitigating effects

Language: Английский

Citations

0

Kahoot! as a tool to enhance learning for engineering students in economics & management courses DOI
Yulissa Navarro-Castillo, Icíar Pablo-Lerchundi, Gustavo Morales‐Alonso

et al.

The International Journal of Management Education, Journal Year: 2025, Volume and Issue: 23(2), P. 101173 - 101173

Published: March 31, 2025

Language: Английский

Citations

0

Impacto de la adicción a videojuegos en adolescentes: diferencias en función del sexo, la asistencia al instituto y el rendimiento académico. DOI Creative Commons
María Pérez‐Marco, Aitana Fernández‐Sogorb, Andrea Fuster‐Rico

et al.

European Public & Social Innovation Review, Journal Year: 2024, Volume and Issue: 9, P. 1 - 15

Published: July 12, 2024

Introducción: El desarrollo tecnológico ha incrementado el acceso temprano a videojuegos e Internet, aumentando los trastornos de adicción y afectando así la asistencia escolar al rendimiento académico. objetivo del estudio es analizar las diferencias en según género, faltas último informe evaluación. Metodología: En una muestra 641 adolescentes, se aplicó Escala Adicción Videojuegos para Adolescentes (GASA) mediante un ANOVA, prueba t Student post hoc, diferencias. Resultados: De acuerdo resultados, chicos con mayor número suspensos puntuaron significativamente GASA. Discusión: Se confirmaron hipótesis planteadas relación evaluación, línea estudios previos. Conclusiones: reflexiona sobre posible rol escuelas fin promover uso saludable estas sacar provecho sus beneficios.

Citations

1

Ecoproducts in the Dynamic Era of Digital Communication: A Neuromarketing Study of Users’ Emotional Reactions on Social Media DOI
Simona Ščepková, Anna Zaušková

Communication Today, Journal Year: 2024, Volume and Issue: unknown, P. 84 - 111

Published: Nov. 24, 2024

In the present era, where social media have become a primary tool for interaction between brands and consumers, importance of emotional reactions triggered by observing public comments is increasingly emphasised. This study analyses how these shape decision-making process when purchasing eco-friendly products. The aim this to bridge gap in analysis from users who are exposed various unofficial information published on while gathering about eco-products, which can significantly influence their decisions. objective examine, compare, evaluate positive negative sentiment user affects perception value eco-products amongst other users. findings indicate that posts with foster increased engagement favourable products, lead doubt frustration. neuromarketing experiment, we found 81.8% respondents considered visual design eco-product ecological brand message attractive, 63.6% reporting had significant impact brand. These results support hypothesis strong factor consumer decision-making, suggesting reviews may serve as proof, cause cognitive dissonance. Through study, contribute deeper understanding dynamics digital communication has implications marketing strategies brands.

Language: Английский

Citations

0