ABAC Journal, Journal Year: 2024, Volume and Issue: 44(3), P. 131 - 144
Published: July 30, 2024
This study explores the application of Single Necessary Condition Analysis (NCA) alongside traditional regression-based techniques, such as Structural Equation Modeling (SEM), to provide a comprehensive understanding consumer behavior in sport and tourism settings. Traditional methods, including SEM, often rely on additive logic, which predicts outcomes using multiple variables that can compensate for each other. While useful, this approach may offer an incomplete picture complex phenomena. In contrast, necessity exemplified by NCA, identifies conditions must be present outcome occur. applies NCA evaluate essential factors influencing intentions visit events Bangkok, Thailand, specifically focusing attitudes, subjective norms, perceived behavioral control necessary conditions. The findings indicate if these are not met, intention event typically will By integrating both logics, reveals all Theory Planned Behavior (TPB) indispensable forming event. analysis shows conditions, even though norms appear significant SEM tests. underscores importance considering causal perspectives—deterministic, probabilistic, typicality—to achieve holistic intentions. dual ensures overlooked, providing robust support TPB context marketing. Future research should continue incorporate complementary perspectives enhance accuracy depth various
Language: Английский