Sustainability in Business: Integrating CSR into Long-term Strategy DOI Creative Commons
Wahyuni Wahyuni,

Julia Hidayat,

Nur Rizka Amalia Ramli

et al.

Advances in Business & Industrial Marketing Research, Journal Year: 2024, Volume and Issue: 2(3), P. 138 - 149

Published: Aug. 30, 2024

Purpose: This study investigates the integration of Corporate Social Responsibility (CSR) into long-term business strategies, emphasizing its role in enhancing competitive advantage and sustainability. The research explores how CSR can be embedded strategic planning, focusing on leadership, organizational culture, alignment to achieve sustained success. Research Design Methodology: employs a qualitative systematic literature review approach, analyzing existing management. It synthesizes insights from various empirical studies develop comprehensive framework for integrating strategies. Findings Discussion: findings reveal that effective enhances financial non-financial performance, including customer loyalty, operational efficiency, market competitiveness. Strong leadership supportive culture are critical embedding core strategy. identifies key barriers, such as internal resistance initial investment needs, drivers, like regulatory pressure consumer demand, influence integration. Implications: offers practical implications managers policymakers, suggesting approach aligns with objectives. also provides theoretical contributions by expanding understanding CSR's achieving sustainability advantage. Future should focus quantitative analysis impact emerging technologies

Language: Английский

Resilient and Sustainable Organizations DOI

A. Ayyoob,

Aparna Sajeev

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 35 - 58

Published: April 25, 2025

Sustainable business practices, driven by Corporate Social Responsibility (CSR) and innovation, are vital in addressing societal environmental challenges. While their importance is recognized, the interplay between CSR innovation enhancing organizational performance remains underexplored. This study examines how integration sustainable jointly influence across sectors roles. A quantitative survey of 166 respondents employed regression correlation analyses. Results reveal significant positive correlations CSR, sustainability outcomes, with service surpassing manufacturing. Senior management emphasizes more than other roles, highlighting need for alignment. Practical implications include sector-specific strategies, stronger leadership engagement, tailored policies. The advances stakeholder theory dynamic capabilities, offering actionable insights organizations navigating evolving global landscapes.

Language: Английский

Citations

0
Sustainability in Business: Integrating CSR into Long-term Strategy DOI Creative Commons
Wahyuni Wahyuni,

Julia Hidayat,

Nur Rizka Amalia Ramli

et al.

Advances in Business & Industrial Marketing Research, Journal Year: 2024, Volume and Issue: 2(3), P. 138 - 149

Published: Aug. 30, 2024

Purpose: This study investigates the integration of Corporate Social Responsibility (CSR) into long-term business strategies, emphasizing its role in enhancing competitive advantage and sustainability. The research explores how CSR can be embedded strategic planning, focusing on leadership, organizational culture, alignment to achieve sustained success. Research Design Methodology: employs a qualitative systematic literature review approach, analyzing existing management. It synthesizes insights from various empirical studies develop comprehensive framework for integrating strategies. Findings Discussion: findings reveal that effective enhances financial non-financial performance, including customer loyalty, operational efficiency, market competitiveness. Strong leadership supportive culture are critical embedding core strategy. identifies key barriers, such as internal resistance initial investment needs, drivers, like regulatory pressure consumer demand, influence integration. Implications: offers practical implications managers policymakers, suggesting approach aligns with objectives. also provides theoretical contributions by expanding understanding CSR's achieving sustainability advantage. Future should focus quantitative analysis impact emerging technologies

Language: Английский

Citations

2