Artificial Intelligence and Earth Observation Data for Sustainable Agile Marketing Management DOI

Ricardo Coutinho Mello,

Rodrigo Ladeira, Barbará Coelho Neves

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 133 - 166

Published: Oct. 16, 2024

This chapter explores integrating Artificial Intelligence (AI) and Earth Observation (EO) Data to address global supply chain challenges, focusing on sustainability agility. It highlights AI's potential in optimizing operations EO data's role environmental monitoring, considering placement as a marketing mix. The study showcases capability enhance transparency accountability, contributing social goals. proposed framework integrates Socio-Technical Systems principles, acknowledging the interplay of human organizational factors sustainability-oriented Supply Chain Management (SCM). emphasizes importance viability, aiming facilitate integration AI data into SCM, promoting sustainability, efficiency, resilience. By exploring within this provides foundation for understanding their combined addressing challenges.

Language: Английский

Artificial Intelligence and Earth Observation Data for Sustainable Agile Marketing Management DOI

Ricardo Coutinho Mello,

Rodrigo Ladeira, Barbará Coelho Neves

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 133 - 166

Published: Oct. 16, 2024

This chapter explores integrating Artificial Intelligence (AI) and Earth Observation (EO) Data to address global supply chain challenges, focusing on sustainability agility. It highlights AI's potential in optimizing operations EO data's role environmental monitoring, considering placement as a marketing mix. The study showcases capability enhance transparency accountability, contributing social goals. proposed framework integrates Socio-Technical Systems principles, acknowledging the interplay of human organizational factors sustainability-oriented Supply Chain Management (SCM). emphasizes importance viability, aiming facilitate integration AI data into SCM, promoting sustainability, efficiency, resilience. By exploring within this provides foundation for understanding their combined addressing challenges.

Language: Английский

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