Use of AI-based Banking Applications for Customer Service DOI

Achmad Tavip Junaedi,

Suhardjo Suhardjo,

Andi Andi

et al.

Luxury Landscape of Business Administration, Journal Year: 2024, Volume and Issue: 2(2), P. 127 - 136

Published: July 31, 2024

This paper explores the state-of-the-art advancements in AI-based banking applications and their impact on customer service, focusing capabilities, benefits, potential challenges. The descriptive qualitative method is used to examine real-world of AI banking, operational mechanisms influence experiences. data analysis process involves following steps: Thematic Analysis, Comparative Content Analysis. technologies such as chatbots, virtual assistants, fraud detection systems enhance efficiency, provide personalized experiences, improve security banking. have significantly enhanced service by improving personalization, security, leading higher satisfaction. Future research can investigate frameworks for ensuring fairness, transparency, accountability AI-driven systems.

Language: Английский

Use of AI-based Banking Applications for Customer Service DOI

Achmad Tavip Junaedi,

Suhardjo Suhardjo,

Andi Andi

et al.

Luxury Landscape of Business Administration, Journal Year: 2024, Volume and Issue: 2(2), P. 127 - 136

Published: July 31, 2024

This paper explores the state-of-the-art advancements in AI-based banking applications and their impact on customer service, focusing capabilities, benefits, potential challenges. The descriptive qualitative method is used to examine real-world of AI banking, operational mechanisms influence experiences. data analysis process involves following steps: Thematic Analysis, Comparative Content Analysis. technologies such as chatbots, virtual assistants, fraud detection systems enhance efficiency, provide personalized experiences, improve security banking. have significantly enhanced service by improving personalization, security, leading higher satisfaction. Future research can investigate frameworks for ensuring fairness, transparency, accountability AI-driven systems.

Language: Английский

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