Infinite Potential of AI Chatbots: Enhancing User Experiences and Driving Business Transformation in E-commerce: Case of Palestinian E-Commerce DOI Creative Commons

MAI MOHAMMAD ASAD ZAKARIA,

Mohamed Doheir,

Norfaridatul Akmaliah

et al.

Journal of Ecohumanism, Journal Year: 2024, Volume and Issue: 3(5), P. 216 - 229

Published: Sept. 3, 2024

In the much-evolving digital age landscape, it is difficult to overlook artificial intelligence's enormous role in people. This study entails an empirical examination of impact AI-powered chatbots on improving customer experience, satisfaction, and potential benefits era. was handled by use quantitative data collection methods through online survey from 221 users Palestine. The collected then analyzed using descriptive statistics structural equation modeling techniques. According results, shown that service quality significantly influenced intention customers or thus indirectly influencing net enjoyed Similarly, provided found influence them, chatbots. Additionally, user satisfaction with chatbots, which users/customers On other hand, directly this regard, contributed chatbot's body knowledge Palestinian context identifying factors era users’ point view capacity help transform business landscape

Language: Английский

Infinite Potential of AI Chatbots: Enhancing User Experiences and Driving Business Transformation in E-commerce: Case of Palestinian E-Commerce DOI Creative Commons

MAI MOHAMMAD ASAD ZAKARIA,

Mohamed Doheir,

Norfaridatul Akmaliah

et al.

Journal of Ecohumanism, Journal Year: 2024, Volume and Issue: 3(5), P. 216 - 229

Published: Sept. 3, 2024

In the much-evolving digital age landscape, it is difficult to overlook artificial intelligence's enormous role in people. This study entails an empirical examination of impact AI-powered chatbots on improving customer experience, satisfaction, and potential benefits era. was handled by use quantitative data collection methods through online survey from 221 users Palestine. The collected then analyzed using descriptive statistics structural equation modeling techniques. According results, shown that service quality significantly influenced intention customers or thus indirectly influencing net enjoyed Similarly, provided found influence them, chatbots. Additionally, user satisfaction with chatbots, which users/customers On other hand, directly this regard, contributed chatbot's body knowledge Palestinian context identifying factors era users’ point view capacity help transform business landscape

Language: Английский

Citations

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