Leveraging Social Media for Strategic Business Excellence in Wine Tourism: Insights from China’s Helan Mountains DOI Creative Commons

Chaoyi Cao,

Sridar Ramachandran,

May Ling Siow

et al.

Journal of Ecohumanism, Journal Year: 2025, Volume and Issue: 4(1)

Published: Jan. 23, 2025

Purpose: The main purpose of this study was to fill the research gap regarding factors influencing decision-making intentions wine tourists through social media and explore mediating effect emotional attitude in relationship. Approach: conducted two stages. First, significant 'decision-making intention' among were identified. Then, role 'emotional attitude' between influence explored. Findings: found that 'ource credibility', 'opinion leaders', 'number electronic Word Mouth (eWOM)', 'information attractiveness' have a considerable impact on attitude'. Additionally, it noted eWOM' is most factor. Value: This first integrate all these constructs into single model empirically test it, providing valuable insights for application tourism sector. It also highlights managerial, social, academic implications research.

Language: Английский

Leveraging Social Media for Strategic Business Excellence in Wine Tourism: Insights from China’s Helan Mountains DOI Creative Commons

Chaoyi Cao,

Sridar Ramachandran,

May Ling Siow

et al.

Journal of Ecohumanism, Journal Year: 2025, Volume and Issue: 4(1)

Published: Jan. 23, 2025

Purpose: The main purpose of this study was to fill the research gap regarding factors influencing decision-making intentions wine tourists through social media and explore mediating effect emotional attitude in relationship. Approach: conducted two stages. First, significant 'decision-making intention' among were identified. Then, role 'emotional attitude' between influence explored. Findings: found that 'ource credibility', 'opinion leaders', 'number electronic Word Mouth (eWOM)', 'information attractiveness' have a considerable impact on attitude'. Additionally, it noted eWOM' is most factor. Value: This first integrate all these constructs into single model empirically test it, providing valuable insights for application tourism sector. It also highlights managerial, social, academic implications research.

Language: Английский

Citations

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