Communication with clients in the development of sustainability: A case of Lithuanian companies DOI Creative Commons
Zenona Atkočiūnienė, Daiva Siudikienė, Ingrida Girnienė

et al.

Economics & Sociology, Journal Year: 2025, Volume and Issue: 18(1), P. 262 - 281

Published: March 1, 2025

Sustainable development has become a strategic objective for contemporary businesses. It aims to ensure long-term economic growth by creating innovative products and services, efficient resource management, environmental preservation, promoting social welfare. The interplay between client communication the of sustainable innovation emerged as critical area study, intersecting theories sustainability, science. This study aimed investigate how facilitates customer engagement in sustainability initiatives explore creation innovations Lithuanian business context. research employed qualitative content analysis examine web pages largest organisations. primary was identify strategies used these organisations involve clients processes. One hundred publicly available organisational websites were analysed, alongside documents related their activities (e.g., reports, corporate responsibility reports). results indicate that efforts is essential participation Moreover, involvement factor achieving desired outcomes initiatives, particularly context within

Language: Английский

Communication with clients in the development of sustainability: A case of Lithuanian companies DOI Creative Commons
Zenona Atkočiūnienė, Daiva Siudikienė, Ingrida Girnienė

et al.

Economics & Sociology, Journal Year: 2025, Volume and Issue: 18(1), P. 262 - 281

Published: March 1, 2025

Sustainable development has become a strategic objective for contemporary businesses. It aims to ensure long-term economic growth by creating innovative products and services, efficient resource management, environmental preservation, promoting social welfare. The interplay between client communication the of sustainable innovation emerged as critical area study, intersecting theories sustainability, science. This study aimed investigate how facilitates customer engagement in sustainability initiatives explore creation innovations Lithuanian business context. research employed qualitative content analysis examine web pages largest organisations. primary was identify strategies used these organisations involve clients processes. One hundred publicly available organisational websites were analysed, alongside documents related their activities (e.g., reports, corporate responsibility reports). results indicate that efforts is essential participation Moreover, involvement factor achieving desired outcomes initiatives, particularly context within

Language: Английский

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