Journal of Global Information Management,
Год журнала:
2024,
Номер
32(1), С. 1 - 34
Опубликована: Авг. 29, 2024
This
research
is
aimed
to
understand
the
intentions
of
small
grocery
retailers
in
adopting
social
media
for
marketing
purposes.
The
used
an
integrated
TAM-TOE
framework
combined
with
SOR
understanding
factors
influencing
intention
adopt
media.
Mixed
methods
were
study.
Initially,
in-depth
interviews
conducted
55
develop
a
grounded
model,
which
was
verified
through
survey
874
retailers.
Findings
suggest
that
perceived
usefulness
and
ease
use
positively
related
relative
advantage,
interaction,
organizational
competency
complexity,
bandwagon
effect,
competitive
pressure.
Retailer
age
retail
outlet
also
had
moderation
effects.
Small
who
advantage
are
more
likely
it,
influenced
by
effect.
Intense
competition
pushing
avoid
losing
customers
missing
out
on
potential
opportunities.
International Journal of Information and Learning Technology,
Год журнала:
2024,
Номер
unknown
Опубликована: Июнь 30, 2024
Purpose
The
advent
of
artificial
intelligence
technologies,
exemplified
by
platforms
such
as
ChatGPT,
has
created
a
profound
global
impact,
with
particular
resonance
in
education.
This
research
aims
to
integrate
the
information
systems
success
(ISS)
model
stimulus-organism-response
(SOR)
paradigm
explore
how
quality
and
service
individually,
jointly,
congruently,
incongruently
affect
higher
education
students’
trust
satisfaction,
continuance
usage
intention.
Design/methodology/approach
We
employed
sophisticated
methodology
-
polynomial
regression
response
surface
analysis
conducted
our
study
sample
468
students
selected
Vietnam
using
three-phase
stratified
random
sampling
approach
evaluate
hypotheses
developed.
Findings
findings
indicate
that
both
influence
directly
positively
Moreover,
balance
between
can
increase
level
intention
continue
it.
Nevertheless,
significant
incongruity
will
likely
reduce
service.
Originality/value
is
one
first
offer
shred
empirical
evidence
about
interact
congruently
each
other
trigger
ChatGPT.
It
thus
offers
valuable
insights
for
leveraging
benefits
mitigating
potential
challenges
associated
adopting
this
innovative
technology
educational
settings.
Journal of Research in Innovative Teaching & Learning,
Год журнала:
2024,
Номер
17(2), С. 391 - 407
Опубликована: Май 23, 2024
Purpose
Although
previous
research
has
acknowledged
the
significance
of
comprehending
initial
acceptance
and
adoption
ChatGPT
in
educational
contexts,
there
been
relatively
little
focus
on
user’s
intention
to
continue
using
or
its
continued
usage.
Therefore,
current
study
aims
investigate
students’
continuance
intentions
use
for
learning
by
adopting
stimulus–organism–response
(SOR)
model.
Design/methodology/approach
This
employed
SOR
model
how
UTAUT
factors
(such
as
performance
expectancy,
facilitating
conditions,
effort
expectancy
social
influence)
influence
cognitive
responses
students
(e.g.
trust
attitude
towards
ChatGPT),
subsequently
shaping
their
behavioral
outcomes
study).
A
sample
392
higher
Vietnam
PLS-SEM
method
was
learning.
Findings
reveals
that
directly
affected
toward
ChatGPT.
Meanwhile,
built
influence,
conditions
developed
from
influence.
Originality/value
By
extending
analysis
beyond
acceptance,
this
provides
valuable
insights
into
sustained
utilization
an
environment.
Systems,
Год журнала:
2025,
Номер
13(4), С. 268 - 268
Опубликована: Апрель 8, 2025
This
study
combines
innovation
resistance
theory,
the
stimulus–organism–response
(SOR)
framework,
and
job
demands–resources
model
to
facilitate
an
in-depth
exploration
of
barriers
faced
by
healthcare
professionals
psychological
responses
they
exhibit
when
adopting
AI-supported
technologies.
We
conducted
a
questionnaire
survey
obtained
296
valid
from
examine
relationship
between
technologies
AI
adoption
behavioral
intentions.
Using
SOR
framework
as
basis,
this
validated
serial
mediation
with
moderating
effects,
demonstrating
that
influenced
intentions
through
resource,
demand,
levels
employee
engagement.
Further,
sought
validate
age-moderated
resource
demand
in
employees
exhibiting
their
associated
The
results
indicated
resources,
demands,
engagement
serially
mediated
Additionally,
age
only
exhibited
significant
effects
on
demands
findings
can
aid
promoting
professionals,
generating
new
insights
broadening
scope
vision
existing
literature.
Journal of Computer Information Systems,
Год журнала:
2024,
Номер
unknown, С. 1 - 15
Опубликована: Янв. 19, 2024
The
evolution
of
mobile
technology
has
contributed
to
the
growth
seen
in
applications
(m-apps)
usage.
Since
businesses
have
accelerated
their
development
platforms
for
services,
number
m-apps
that
are
available
users
increased.
This
poses
a
challenge
companies,
as
they
seek
retain
long-term
user
base
also
need
be
aligned
with
consumers'
beliefs
and
wants,
promote
use
own
m-apps.
research
investigates
motivations
behind
users'
intention
continuously
We
employ
expectation-confirmation
model
(ECM)
incorporate
perspective
lifestyle
compatibility.
A
total
175
responses
questionnaires
were
obtained
from
an
online
survey
empirically
validate
proposed
model,
using
partial
least
squares
(PLS)
method.
findings
demonstrate
compatibility
is
strong
predictor
continuance
Review of Marketing Science,
Год журнала:
2024,
Номер
22(1), С. 57 - 85
Опубликована: Май 7, 2024
Abstract
Focussing
on
consumer
behaviour
analysis
derived
from
the
changes
in
Information
and
Communications
Technology
(ICT),
purpose
of
this
study
is
to
analyse
primary
content
factors
that
influence
consumers’
attitudes
behavioural
intentions
hospitality
industry.
The
present
first
investigate
how
benefits
(happiness
perceived
immersion)
sacrifices
(trust
habits)
can
predict
acceptance
willingness
pay
for
artificially
intelligent
(AI)
luxurious
resort
applications
(apps).
researchers
employed
structural
equation
modelling
relationship
between
technology
adoption
specific
customers’
value
research
aims
expand
theory
Value
Adoption
Model
(VAM).
Based
findings,
AI-powered
apps
high-end
resorts
have
a
tendency
boost
tourists’
confidence
use
these
apps,
as
well
increase
their
value.
Happiness
has
an
impact
intentions,
while
immersion
habits
outcomes
related
ultimately
accept
purchase
them.
findings
benefit
both
ICT
Managers
industry
should
collaborate
with
service
management
who
are
exploring
challenges
adoption.
Managerial
implications
recommendations
future
extensively
provided.
