How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 76, С. 103587 - 103587

Опубликована: Окт. 11, 2023

Язык: Английский

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Green Environmental Management System to Support Environmental Performance: What Factors Influence SMEs to Adopt Green Innovations?

Sustainability, Год журнала: 2023, Номер 15(13), С. 10645 - 10645

Опубликована: Июль 6, 2023

In the current era of high environmental uncertainty, advancement green technologies has led to innovative practices in manufacturing sector, becoming preferred approach for achieving sustainable development today’s business markets. Manufacturing firms require innovation improve their performance and monitor operations effectively, but adoption implementation these innovations is still low among industries. To bridge this gap, a study was conducted using resource-based view (RBV) theory technology–organization–environment (TOE) framework develop validate model that encourages adopt innovation. A survey administered 179 respondents from firms, data were analyzed structural equation modeling (PLS-SEM). The integrated constructs model—perceived benefits, top management support, coercive pressure, normative mimetic pressure—all predicted accounting practices. Additionally, found directly significantly impacted performance. developed provides clear implications decision makers, highlighting importance adopting order enhance Advanced have shown significant connection between performance, particularly developing economies.

Язык: Английский

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Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103799 - 103799

Опубликована: Март 11, 2024

Язык: Английский

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Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103856 - 103856

Опубликована: Апрель 16, 2024

Язык: Английский

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How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103793 - 103793

Опубликована: Март 9, 2024

Язык: Английский

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Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103872 - 103872

Опубликована: Апрель 26, 2024

Язык: Английский

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Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers

Computers in Human Behavior, Год журнала: 2024, Номер 156, С. 108216 - 108216

Опубликована: Апрель 3, 2024

Язык: Английский

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How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects

Decision Support Systems, Год журнала: 2024, Номер 180, С. 114189 - 114189

Опубликована: Фев. 5, 2024

Язык: Английский

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AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 13

Опубликована: Янв. 8, 2024

Live streaming has emerged as a novel way for product sales, where the streamer plays an important role. However, little is known about how differences between artificial intelligence (AI) streamers and human impact consumer purchase intentions. Based on social cognitive theory, this study proposed conceptual model exploring influences of types, novelty seeking, perceived intimacy, responsiveness intention. 387 responses from live users, results showed that compared with AI streamers, consumers have higher intention when served by streamers. Consumers perceive having more intimacy to positively affect Furthermore, mediate relationship types In addition, moderating effects seeking are significant. Specifically, lower intentions mediation will be stronger. high consumers, there no difference in influence intention, role weaker. This enriches theoretical research provides management strategies platforms obtain better benefits through different

Язык: Английский

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From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103715 - 103715

Опубликована: Янв. 21, 2024

Язык: Английский

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