Artificial intelligence in live streaming: How can virtual streamers bring more sales? DOI
Yaping Chang, Han Wang, Zitao Guo

et al.

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104247 - 104247

Published: Feb. 3, 2025

Language: Английский

How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective DOI
Li Li, X. Chen, Peng Zhu

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 76, P. 103587 - 103587

Published: Oct. 11, 2023

Language: Английский

Citations

65
Green Environmental Management System to Support Environmental Performance: What Factors Influence SMEs to Adopt Green Innovations? DOI Open Access
Abdalwali Lutfi, Hamza Alqudah, Mahmaod Alrawad

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(13), P. 10645 - 10645

Published: July 6, 2023

In the current era of high environmental uncertainty, advancement green technologies has led to innovative practices in manufacturing sector, becoming preferred approach for achieving sustainable development today’s business markets. Manufacturing firms require innovation improve their performance and monitor operations effectively, but adoption implementation these innovations is still low among industries. To bridge this gap, a study was conducted using resource-based view (RBV) theory technology–organization–environment (TOE) framework develop validate model that encourages adopt innovation. A survey administered 179 respondents from firms, data were analyzed structural equation modeling (PLS-SEM). The integrated constructs model—perceived benefits, top management support, coercive pressure, normative mimetic pressure—all predicted accounting practices. Additionally, found directly significantly impacted performance. developed provides clear implications decision makers, highlighting importance adopting order enhance Advanced have shown significant connection between performance, particularly developing economies.

Language: Английский

Citations

45
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce DOI
Lijuan Luo, Meiling Xu, Yujie Zheng

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103799 - 103799

Published: March 11, 2024

Language: Английский

Citations

30
Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN DOI
Kaisheng Di, Weidong Chen, Qiumei Shi

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103856 - 103856

Published: April 16, 2024

Language: Английский

Citations

29
How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku DOI
Yihan Zhang, Kai Li, Qian Chen

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103793 - 103793

Published: March 9, 2024

Language: Английский

Citations

25
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective DOI
Ruiqi Yao, Guijie Qi, Zhiqiang Wu

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103872 - 103872

Published: April 26, 2024

Language: Английский

Citations

24
Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers DOI
Hongquan Chen, Bingjia Shao, Xuemei Yang

et al.

Computers in Human Behavior, Journal Year: 2024, Volume and Issue: 156, P. 108216 - 108216

Published: April 3, 2024

Language: Английский

Citations

22
How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects DOI
Yuan Sun, Yating Zhong, Zuopeng Zhang

et al.

Decision Support Systems, Journal Year: 2024, Volume and Issue: 180, P. 114189 - 114189

Published: Feb. 5, 2024

Language: Английский

Citations

21
AI or Human? The Effect of Streamer Types on Consumer Purchase Intention in Live Streaming DOI
Jingyan Gao, Xijie Zhao,

Mengfan Zhai

et al.

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 13

Published: Jan. 8, 2024

Live streaming has emerged as a novel way for product sales, where the streamer plays an important role. However, little is known about how differences between artificial intelligence (AI) streamers and human impact consumer purchase intentions. Based on social cognitive theory, this study proposed conceptual model exploring influences of types, novelty seeking, perceived intimacy, responsiveness intention. 387 responses from live users, results showed that compared with AI streamers, consumers have higher intention when served by streamers. Consumers perceive having more intimacy to positively affect Furthermore, mediate relationship types In addition, moderating effects seeking are significant. Specifically, lower intentions mediation will be stronger. high consumers, there no difference in influence intention, role weaker. This enriches theoretical research provides management strategies platforms obtain better benefits through different

Language: Английский

Citations

20
From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method DOI
Zhucheng Shao

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103715 - 103715

Published: Jan. 21, 2024

Language: Английский

Citations

17