Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 77, С. 103671 - 103671

Опубликована: Дек. 27, 2023

Язык: Английский

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Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective

Technological Forecasting and Social Change, Год журнала: 2024, Номер 203, С. 123405 - 123405

Опубликована: Апрель 18, 2024

Язык: Английский

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Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103786 - 103786

Опубликована: Март 6, 2024

Язык: Английский

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With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103767 - 103767

Опубликована: Фев. 15, 2024

Язык: Английский

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Proposing a metaverse engagement model for brand development

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103781 - 103781

Опубликована: Март 2, 2024

Язык: Английский

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Nitty-gritties of customer experience in metaverse retailing

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103876 - 103876

Опубликована: Апрель 30, 2024

Язык: Английский

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Retailing in the metaverse: A framework of managerial considerations for success

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103791 - 103791

Опубликована: Март 12, 2024

Язык: Английский

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What is beautiful is good: attractive avatars for healthier dining and satisfaction

International Journal of Contemporary Hospitality Management, Год журнала: 2024, Номер 36(12), С. 3969 - 3988

Опубликована: Март 22, 2024

Purpose As technology increasingly integrates into the restaurant industry, avatar servers present a promising avenue for promoting healthier dining habits. Grounded in halo effect theory and social comparison theory, this study aims to delve influence of avatars' appearance, humor persuasion on choices customer satisfaction. Design/methodology/approach This paper comprises three experimental studies. Study 1 manipulates appearance (supermodel-looking vs normal-looking) examine its effects perceived attractiveness, warmth relatability. These factors satisfaction healthy food through psychological mechanisms aspirational appeal. Studies 2 3 further refine theoretical model by assessing interplay with (presence absence) (health-oriented beauty-oriented), respectively. Findings Results suggest that avatars resembling supermodels evoke stronger appeal positive due their thus bolstering Moreover, moderates relationship between while Research limitations/implications research bridges offering insights enriching academic discourse technology’s role hospitality. Practical implications The findings provide actionable managers, tech developers health advocates. Originality/value Despite significance, design hospitality sector has been overlooked. addresses gap, guideline crafting attractive persuasive avatars.

Язык: Английский

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Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 158 - 171

Опубликована: Июнь 24, 2024

Metaverse technologies have become ground-breaking tools, changing the way businesses interact with consumers and analyze their behavior. This research examines innovative marketing strategies that focus on enhancing customer experiences comprehending consumer behavior through cutting-edge technologies, platforms, models. Businesses can create interactive realistic for clients in a vibrant immersive setting provided by Metaverse. Companies virtual storefronts utilizing VR AR allowing customers to explore products services visually compelling ways. The chapter provides summary of origins metaverse marketing, further explanations about employed creation strategies. main trends implications are presented, along discussion current state art which was originally developed ‘father modern marketing,' Philip Kotler.

Язык: Английский

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The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach

Journal of Consumer Behaviour, Год журнала: 2024, Номер 23(5), С. 2217 - 2233

Опубликована: Апрель 10, 2024

Abstract Metaverse is portrayed as the next significant technology innovation with an estimated market opportunity of US $800 billion. offers numerous opportunities and unmatchable user experience, yet its acceptance among masses still a long way off. Moreover, within 2 years existence grandiose hype about huge potential, current business sentiments are not so hopeful. Despite positive encouraging feedback, reasons behind limited success metaverse need scientific exploration. This study uses netnography to collect online data from 751 articles (news articles, expert opinions, perspectives, blogs). Further, we use text‐mining method structural topic modeling generate insights text perform sentiment analysis. The identified topics mapped explained using behavioral reasoning theory highlight “reasons for” against” adoption. study's findings identify flexibility, brand human centricity, virtual retail experience enablers metaverse, while regulatory issues, usage barriers, financial investment, skepticism act barriers adopting metaverse. social adventure influence were categorized under subjective norms. contributes scarce literature on adoption actionable marketers craft marketing strategies benefit

Язык: Английский

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