Finance research letters, Год журнала: 2024, Номер 62, С. 105168 - 105168
Опубликована: Фев. 29, 2024
Язык: Английский
Journal of Consumer Behaviour, Год журнала: 2023, Номер 23(4), С. 1720 - 1738
Опубликована: Дек. 28, 2023
Abstract The rising interest in the marketing potential of metaverse and its influence on consumer behavior is undeniable. Experts field have identified gaps understanding highlighted need further research domain. This study addresses this void by focusing Gen Z their interactions within metaverse. Gathering qualitative data through semi‐structured interviews with 63 participants, employs a deductive thematic analysis, using Engel‐Kollat‐Blackwell (EKB) model as theoretical framework. findings align stages EKB model– awareness, information search, engagement, post‐engagement evaluation. We find that despite facing initial challenges, participants display eagerness to access actively seek engagement opportunities, even encouraging others join. provides empirical insights into challenges opportunities exist for consumers brands Further, it also enhances our immersive time elucidates digital technologies. Finally, offers practical implications managers, tech developers, policymakers looking enhance involvement
Язык: Английский
Процитировано
42
IEEE Access, Год журнала: 2024, Номер 12, С. 38410 - 38435
Опубликована: Янв. 1, 2024
The Metaverse platform offers 3D immersive experiences through virtual reality, artificial intelligence, and blockchain technologies. Blockchain-based has garnered recent interest due to its decentralization, anonymity, other security features. Integrating into promotes the formation of a shared ecosystem provides digital asset tracking, privacy protection, in both physical environments. This paper explores role creating managing platform. It is intended provide helpful reference for researchers practitioners field blockchain-based Metaverse. main topics covered include concept characteristics Metaverse; different use cases, architectures, technologies; as service provider; management; users data; terms roles, technologies, applications, challenges. In addition, advances challenges such scalability, interoperability, edge resource sharing will be discussed. conclude by highlighting open research issues future directions, including improving immersion, security, integration with existing systems.
Язык: Английский
Процитировано
12
International Journal of Consumer Studies, Год журнала: 2024, Номер 48(4)
Опубликована: Июнь 14, 2024
Abstract Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption metaverse. This analyses perceptions and drivers influencing behavioural intention use metaverse among Generation Z millennials by employing a sequential mixed‐methods approach. In first stage study, in‐depth expert interviews were conducted ( n = 20), subsequent featured countrywide survey 1253). The outcomes this indicate that perceived usefulness, personal innovativeness, enjoyment, facilitating conditions, telepresence, social presence, trust, regulatory support influence attitudes intentions towards findings also reveal significant difference strength few relationships across age, gender, income levels, shedding light on crucial factors for organisations seeking position themselves strategically various demographic groups. significantly contributes existing knowledge emerging optimistic pessimistic affecting By harnessing these outcomes, can enhance development promotion experiences.
Язык: Английский
Процитировано
11
Current Issues in Tourism, Год журнала: 2024, Номер unknown, С. 1 - 20
Опубликована: Авг. 13, 2024
The tourism sector must integrate sustainability to mitigate environmental impacts, ensure destination profitability, and promote responsible travel. Emerging technologies, particularly the metaverse, have potential revolutionise environmental, economic, social sustainability. Although recent research on metaverse-based sustainable development has expanded, studies its application within remain limited. This paper addresses this gap by exploring metaverse's advance practices in tourism, aligning with goals (SDGs).By integrating three behavioural theories – Theory of Planned Behavior, Technology Acceptance Model, Self-Determination provides a comprehensive framework assess impact metaverse identify most relevant SDGs. Through systematic meta-analysis, study presents four key propositions: foundational technologies will redefine travel experiences through immersive engagements; tourists may develop more realistic expectations, altering dynamics; understanding diverse identities is crucial; introduces an innovative business model aligned creative economy. interdisciplinary approach offers insights into transformative bridging technology, psychology. underscores importance these intersections, contributing valuable evolving landscape amidst changing consumer expectations imperatives.
Язык: Английский
Процитировано
11
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103731 - 103731
Опубликована: Янв. 25, 2024
Язык: Английский
Процитировано
10
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 104012 - 104012
Опубликована: Июль 29, 2024
Язык: Английский
Процитировано
10
Online Information Review, Год журнала: 2025, Номер unknown
Опубликована: Фев. 19, 2025
Purpose Despite the rapid development of metaverse industry, adoption rate products is still very low. While prior studies mainly focused on investigating motivators adoption, this study explores barriers affecting consumer intention to use products, utilizing framework innovation resistance theory (IRT). Design/methodology/approach Through a survey conducted in China, we examined effects variables such as usage barrier, value risk tradition image well moderating individuals’ innovativeness. Three hundred and seventy seven valid questionnaires were collected hierarchical regression method was analyze data. Findings Our findings reveal that barriers, significantly negatively influence products. However, barrier do not exhibit significant impact. Additionally, discovered innovativeness positively influences intention, indicating users with higher are more inclined engage Furthermore, acts positive moderator, weakening negative impact intention. Originality/value The extends IRT by incorporating role individual innovativeness, providing holistic understanding factors impede widespread crucial for developing strategies mitigate potential ultimately promoting diffusion
Язык: Английский
Процитировано
2
Lecture notes in networks and systems, Год журнала: 2023, Номер unknown, С. 144 - 158
Опубликована: Янв. 1, 2023
Язык: Английский
Процитировано
22
2022 9th International Conference on Computing for Sustainable Global Development (INDIACom), Год журнала: 2024, Номер unknown, С. 1781 - 1786
Опубликована: Фев. 28, 2024
The term "metaverse" is being spoken around often in the IT sector. Investments, startups constructing components, new platform announcements, and major corporations joining this realm of digital interaction are constantly news. There a great deal momentum towards nearly natural 3D virtual environment, clarion cry may have led to Facebook renaming as Meta, which be recognized watershed point development Metaverse. One can work, play, socialize Metaverse at any time, from location, using whatever device you want. Users engage real-time interactions by merging physical, augmented, realities. It game-changer connection, with boundless, unrealized potential enormous commercial prospects. In chapter, researchers explore meaning metaverse, its use different fields, advantages. This chapter assist people organizations better preparing themselves for possibilities difficulties that today's state-of-the-art technology brings.
Язык: Английский
Процитировано
7
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 104037 - 104037
Опубликована: Авг. 14, 2024
Язык: Английский
Процитировано
7