Sustainability and innovation as segmentation criteria in retail

Journal of Marketing Analytics, Год журнала: 2025, Номер unknown

Опубликована: Март 1, 2025

Язык: Английский

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Unveiling the path to adoption: Behavioral intention's role in digital financial services for elderly in Henan, China

Multidisciplinary Science Journal, Год журнала: 2025, Номер 7(9), С. 2025506 - 2025506

Опубликована: Март 13, 2025

Digital financial services (DFS) have gained significant importance since the Covid-19 outbreak, yet elderly population remains understudied in this context. In China, is rapidly growing, making it crucial to focus on enhancing their technology adoption behavior. This study attempts fill literature gap by considering usage behavior of toward digital aged 65 and above, particularly context Henan Province China. employed a face-to-face survey method primarily used PLS-SEM analyze data collected from 382 individuals above Henan, The findings suggest that behavioral intention significantly mediates relationship between facilitating conditions, anxiety, perceived risk, trust, DFS Furthermore, identifies risk as predictors. research contributes exploring barriers enablers among offering insights bridging divide promoting inclusiveness. Expands understanding Identifies key driving factors influencing Provides into inclusion.

Язык: Английский

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Students’ use behavior towards e-learning tools during COVID-19 pandemics: Case study of higher educational institutions of Thailand

International Journal of Evaluation and Research in Education (IJERE), Год журнала: 2021, Номер 10(4), С. 1166 - 1166

Опубликована: Дек. 1, 2021

<p><span>The research purpose was to conduct an empirical investigation into students’ use behavior of e-learning tools during the COVID-19 pandemic, a case study higher educational institutions in Thailand. The applied UTAUT2 theoretical model. Primary data collected using structured questionnaire from total 1,493 students across learning Structural equation modelling (SEM) conducted AMOS. findings indicated that student’s behavioral intention is positively and significantly influenced by performance expectancy (β=0.22, p&lt;0.05); effort (β=0.14, social influence (β=0.20, facilitating condition (β=0.50, hedonic motivation (β=0.35, value (β=0.51, distance (β=0.46, p&lt;0.05). Similarly, have positive significant effect on actual (β=0.82, Learning had largest effects tools. It important for education Thailand consider them. They are major factors driving towards adopting disruptions as witnessed pandemic period.</span></p>

Язык: Английский

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Benefits or harms? The effect of online review manipulation on sales

Electronic Commerce Research and Applications, Год журнала: 2022, Номер 57, С. 101224 - 101224

Опубликована: Ноя. 25, 2022

Язык: Английский

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Evaluating customer perspectives on omnichannel shopping satisfaction in the fashion retail sector

Heliyon, Год журнала: 2024, Номер 10(16), С. e36027 - e36027

Опубликована: Авг. 1, 2024

The effective implementation of omnichannel commerce can fundamentally alter how consumers shop online. This study attempted to understand Thai consumers' fashion retail purchasing activities. objectives the were investigate determinants shaping customer experiences within industry and examine impact on satisfaction industry. research utilized Unified Theory Acceptance Use Technology (UTAUT) model analyze effects omnichannels behaviors levels consumers. employed a survey design, applying simple random sampling select 509 respondents with shopping experience in clothing fashion. respondent data was analyzed using structural equation modeling utilizing Amos software version 24. Analyzing results revealed significant correlation between shopping. Perceived ease use, perceived enjoyment, integrated promotions, service, transactions all found influence favorably. findings suggest that retailers prioritize by enhancing their through better coordination synchronization different service channels.

Язык: Английский

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Digital Payment Systems in an Emerging Economy

Computers in Human Behavior Reports, Год журнала: 2024, Номер unknown, С. 100517 - 100517

Опубликована: Окт. 1, 2024

Язык: Английский

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Stick or Twist—The Rise of Blockchain Applications in Marketing Management

Sustainability, Год журнала: 2022, Номер 14(7), С. 4172 - 4172

Опубликована: Март 31, 2022

The adoption of blockchain technology by companies can change the way they interact with stakeholders, redefining communication strategies and other marketing processes. In this study, we investigated relevance applications for management from perspective marketing-related professionals. Answers about application in arena were collected social platform Quora. data analyzed through text mining Spearman’s correlation coefficient to assess degree association, inherent intensity, association significance between variables payments, supply chain, loyalty programs, digital marketing, credential management, using Quora-specific metrics, namely, upvotes, shares, views. results posit as being an asset greater chain internal among operations. Professionals will be able potentially improve systems campaigns, which enhance companies’ competitive advantage.

Язык: Английский

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A content analysis of the reliability and quality of Youtube videos as a source of information on health-related post-COVID pain

PeerJ, Год журнала: 2022, Номер 10, С. e14089 - e14089

Опубликована: Сен. 28, 2022

The use of the internet as a source information has increased during pandemic, and YouTube become an increasingly important on Coronavirus disease 2019 (COVID-19). In long COVID picture, which occurs when symptoms related to COVID-19 last longer than 1 month, pain involving musculoskeletal system affects quality life quite negatively. aim this study was investigate informational value videos post-COVID pain.In study, 180 were listed using search terms "pain after COVID," "post-COVID pain," "long pain"(15 April 2022). Videos classified according video parameters content analysis. Quality, reliability accuracy determined with Global Quality Score (GQS), Journal American Medical Association (JAMA) Benchmark Criteria Modified DISCERN Questionnaire, respectively.One hundred that met inclusion criteria included in assessment. Of these videos, 74 found be low quality, 14 moderate 12 high quality; 21% contained insufficient data, 73% partially sufficient 6% completely data. uploaded by academic sources (66.7%) physicians (12.5%) made up majority high-quality group. A statistically significant correlation between upload number views (p = 0.014), likes 0.030), comments 0.007), duration 0.004). Video have poor positive GQS (r 0.500), JAMA 0.528), modified 0.470) scores < 0.001).The findings revealed had High-quality durations physicians. fact only English at certain time can counted among limitations. For patients suffering from whose access healthcare services interrupted considered alternative well means telerehabilitation. It argued higher created professionals could aid patient education future.

Язык: Английский

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A New Feature Based Deep Attention Sales Forecasting Model for Enterprise Sustainable Development

Sustainability, Год журнала: 2022, Номер 14(19), С. 12224 - 12224

Опубликована: Сен. 27, 2022

In recent years, with the rise of Internet, e-commerce has become an important field commodity sales. However, is affected by many factors, and wrong judgment supply marketing relationships will bring huge losses to operators. Therefore, it great significance establish a model that can effectively achieve high precision sales prediction for ensuring sustainable development enterprises. this paper, we propose forecasting considers features aspects correlation. first layer model, temporal convolutional network (TCN) used extract deep characteristics univariate historical data, which ensures integrity information characteristics. second layer, feature selection method based on reinforcement learning filter effective correlation set combine after processing, not only improves amount input but also avoids dimension. The third reformer learns all pays different attention degrees importance, stability forecast. experimental part, compare proposed current advanced find higher accuracy.

Язык: Английский

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The Impact of Global Value Chain Embedding on Carbon Emissions Embodied in China’s Exports

Frontiers in Environmental Science, Год журнала: 2022, Номер 10

Опубликована: Июнь 30, 2022

The impact of global value chain (GVC) division labor on carbon emissions embodied in exports has attracted extensive attention from scholars, but existing studies have not distinguished the heterogeneous different GVC embedding patterns exports. This study examines effects two (forward and backward embedding) using data 46 sectors China 2000 to 2014. results show that both forward are characterized by increasing participation which increases Chinese By contrast, pattern is length production location index help reduce There significant heterogeneity effect Increasing chains can effectively labor-intensive technology-intensive no capital-intensive sectors. Therefore, government should start China’s changing pattern, improving position embedding, vigorously developing energy-saving emission reduction technologies clean industries, achieve its CO 2 target 2030.

Язык: Английский

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