A review of strategic decision-making in marketing through big data and analytics

Computer Science & IT Research Journal, Год журнала: 2024, Номер 5(5), С. 1126 - 1144

Опубликована: Май 13, 2024

This review paper delves into the transformative impact of big data and analytics on strategic marketing decision-making. Examining integration vast datasets analytical tools in strategies highlights how these technological advancements enable a deeper understanding customer behavior, enhance product development, provide competitive edge. The underscores importance data-driven insights formulating personalized critical role predictive prescriptive It addresses challenges ethical considerations associated with usage, emphasizing need for robust governance practices. suggests future research directions, focusing emerging technologies methodologies that could further influence decisions. Keywords: Big Data, Analytics, Strategic Marketing, Data-Driven Decision-Making, Ethical Considerations, Emerging Technologies.

Язык: Английский

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Comparative technical analysis of legal and ethical frameworks in AI-enhanced procurement processes

World Journal of Advanced Research and Reviews, Год журнала: 2024, Номер 22(1), С. 1415 - 1430

Опубликована: Апрель 26, 2024

This study presents a Comparative Technical Analysis of Legal and Ethical Frameworks in AI-Enhanced Procurement Processes. The research aims to evaluate the existing legal ethical frameworks governing use artificial intelligence (AI) procurement identify best practices for ensuring transparency, accountability, decision-making AI-driven processes. adopts mixed-methods approach, combining quantitative surveys qualitative interviews with professionals experts. design allows comprehensive analysis challenges associated AI deployment provides insights into practical strategies addressing these challenges. Findings from indicate growing recognition need clear guidelines regulations govern procurement. While respondents acknowledge potential benefits AI, such as improved efficiency cost savings, they also express concerns about algorithmic bias, data privacy, lack transparency Based on findings, recommends several enhancing AI-enhanced These include developing deployment, providing training support professionals, establishing mechanisms monitoring evaluating systems. Overall, highlights importance integrating considerations ensure decision-making. findings contribute body literature governance provide policymakers, other stakeholders involved

Язык: Английский

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The influence of social media marketing on consumer behavior in the retail industry: A comprehensive review

International Journal of Management & Entrepreneurship Research, Год журнала: 2024, Номер 6(5), С. 1547 - 1580

Опубликована: Май 12, 2024

The pervasive impact of social media marketing on consumer behavior within the retail industry serves as focal point this comprehensive review. This paper aims to dissect intricate relationship between initiatives and their effects purchasing patterns, brand loyalty, engagement. By collating examining a broad spectrum literature, including empirical studies, theoretical frameworks, case analyses, review endeavors provide holistic understanding how platforms are reshaping interactions with brands. Without adopting primary research methodology, critically analyzes existing findings identify prevailing trends, effective strategies, resultant responses in context. analysis delves into mechanisms through which influences perceptions, engagement practices, ultimately, decisions. It highlights transformative power marketing, emphasizing shift towards more interactive, personalized, consumer-driven communication strategies. Key insights reveal that exerts profound influence behavior, mediated by factors such content authenticity, extent engagement, strategic use influencers user-generated content. These elements shown enhance visibility, strengthen consumer-brand relationships, behavior. posits represents critical element contemporary mix, significant implications for behaviour. Retailers must leverage innovative strategies engage consumers effectively. also suggests avenues future research, particularly context evolving trends synthesis equip practitioners scholars nuanced role shaping dynamics sector. Keywords: Social Media Marketing, Consumer Engagement, Brand Awareness, Content Influencer Personalization, Customer Relationship Management (CRM).

Язык: Английский

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The Role of Online Learning Platforms

IGI Global eBooks, Год журнала: 2025, Номер unknown, С. 363 - 388

Опубликована: Фев. 5, 2025

The evolution of online education has undergone substantial transformation over time, driven by advancements in information and communication technologies, as well the development educational models. As environment continues to evolve, learning platforms have played a pivotal role shaping into its current form. This chapter aims explore key attributes functionalities these understand their impact on pedagogical practices, effects student engagement, retention rates, overall outcomes—factors that remain vital for educators, process managers, leaders alike. In doing so, we seek provide comprehensive review platforms, evaluate effectiveness different contemplate potential future directions education. analysis is grounded meticulous existing literature supported comparative analysis.

Язык: Английский

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A systematic literature review of mobile learning trends in biology education over ten years

Social Sciences & Humanities Open, Год журнала: 2025, Номер 11, С. 101429 - 101429

Опубликована: Янв. 1, 2025

Язык: Английский

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FACULTY ENGAGEMENT IN INTERNATIONAL STUDENT SUCCESS: A REVIEW OF BEST PRACTICES AND STRATEGIES

International Journal of Applied Research in Social Sciences, Год журнала: 2024, Номер 6(3), С. 440 - 459

Опубликована: Март 28, 2024

This review investigates the pivotal role of faculty engagement in enhancing success international students within higher education settings. Recognizing increasing diversity student populations globally, study aims to synthesize existing research discern effective strategies for supporting academic, social, and cultural integration students. By examining impact involvement both inside outside classroom, this sheds light on best practices that contribute broader discourse internationalizing education. The explores multifaceted dimensions its correlation with success. Within teaching methodologies, inclusive pedagogical approaches, culturally responsive are identified as key factors influencing academic achievement retention Moreover, fostering an learning environment embraces diverse perspectives encourages active participation is crucial promoting satisfaction. Beyond delves into importance co-curricular activities, mentorship programs, community initiatives. actively participating extracurricular events, members can facilitate cross-cultural interactions, provide social support networks, promote a sense belonging among Additionally, programs led by mentors offer personalized guidance, advice, adjustment assistance, thereby nurturing holistic development Furthermore, highlights significance training professional preparing educators effectively populations. Cultivating intercultural competencies, understanding unique challenges faced students, adopting essential components underscores critical success, integration, overall well-being synthesizing findings identifying practices, contributes advancement institutions excellence. Keywords: Faculty Engagement; International Student; Success; Best practices; Strategies.

Язык: Английский

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Strategies for enhancing international student retention: A critical literature review

Open Access Research Journal of Science and Technology, Год журнала: 2024, Номер 10(2), С. 035 - 045

Опубликована: Март 30, 2024

International student retention is a critical concern for educational institutions worldwide, given its implications institutional reputation, financial stability, and global competitiveness. This paper presents comprehensive literature review aimed at exploring strategies to enhance the of international students. By synthesizing existing research, it identifies challenges faced by in retaining these students evaluates effectiveness various improving completion rates. The highlights multifaceted nature encountered students, including academic, social, cultural, barriers. These often contribute higher attrition rates among compared their domestic counterparts. Factors such as language proficiency, cultural adjustment, constraints, lack social support emerge significant determinants influencing outcomes. Furthermore, critically examines range employed address encompass academic programs, adaptation initiatives, assistance schemes, community-building activities. Additionally, explores role policies, administrative structures, faculty engagement fostering supportive environment Moreover, based on empirical evidence, analyzing impact broader It discusses interplay between efforts, sustainability, emphasizing importance holistic approach success. In conclusion, this offers valuable insights into complexities provides evidence-based recommendations enhancing efforts. addressing diverse needs learning environment, can not only improve but also strengthen standing ensure long-term viability an increasingly competitive education landscape.

Язык: Английский

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Language as a tool for intercultural understanding: Multilingual approaches in global citizenship education

Magna Scientia Advanced Research and Reviews, Год журнала: 2024, Номер 11(1), С. 019 - 030

Опубликована: Май 4, 2024

The paper explores the pivotal role of language as a catalyst for fostering intercultural understanding within framework multilingual approaches in global citizenship education. In an increasingly interconnected world, is dynamic tool bridging cultural divides and nurturing empathy, respect, appreciation diverse perspectives. Multilingualism, embraced educational contexts, becomes instrumental shaping informed citizens equipped with skills mindset to navigate complexities our world. This delves into theoretical underpinnings education its implications citizenship, emphasizing transformative potential linguistic diversity. By incorporating perspectives curricula, educators can cultivate sense curiosity open-mindedness among students, facilitating meaningful dialogue collaboration. Furthermore, highlights emerging trends education, such translanguaging pedagogy content language-integrated learning (CLIL), practical promote proficiency competence. These strategies empower students leverage their learning, communication, problem-solving skills, deeper issues promoting social justice sustainability. Through synthesis frameworks, empirical research, insights, this seeks contribute ongoing discourse on citizenship. recognizing powerful building bridges across cultures inclusive societies, policymakers work towards creating more equitable communities where diversity celebrated valued. addition exploring foundations applications study importance policy frameworks institutional support settings. Effective language-in-education policies that recognize rights all learners are essential environments feel valued empowered express themselves mother tongue. discusses need professional development opportunities enhance pedagogical practices competence

Язык: Английский

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Bridging STEM and linguistic gaps: A review of multilingual teaching approaches in science education

Open Access Research Journal of Multidisciplinary Studies, Год журнала: 2024, Номер 7(2), С. 086 - 097

Опубликована: Май 5, 2024

This paper examines how multilingual education strategies can be applied within STEM classrooms to bridge linguistic gaps and enhance learning outcomes. It reviews various teaching approaches incorporating multiple languages in conveying scientific concepts, aiming improve accessibility, understanding for students from diverse backgrounds. The analysis includes case studies of schools successfully implementing programs, highlighting the benefits challenges such educational practices. Multilingualism presents opportunities science education, particularly bridging gap between (Science, Technology, Engineering, Mathematics) subjects diversity. review provides an overview key themes findings a education. highlights students' including language barriers that may impede their complex concepts. also importance addressing these through innovative leverage diversity as strength rather than limitation. Key include effectiveness bilingual models, content language-integrated (CLIL), enhancing literacy proficiency. These models allow develop knowledge skills tandem, leading improved academic discusses role culturally responsive engaging subjects. By cultural backgrounds into curriculum, educators create more inclusive effective environments cater needs learners. Overall, adopting approach subjects, which recognizes values embracing multilingualism help gaps, ultimately promoting significant equity inclusivity

Язык: Английский

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Exploring socio-cultural influences on generative AI engagement in Nigerian higher education: an activity theory analysis

Smart Learning Environments, Год журнала: 2024, Номер 11(1)

Опубликована: Дек. 23, 2024

Abstract This study explores how socio-cultural dynamics influence student engagement with Generative AI technology in Nigerian higher education, using activity theory as theoretical underpinning. By examining the roles of community norms, technological accessibility, and educational objectives, research identifies critical factors that impact adoption utilisation GenAI. We employ quantitative analysis to analyse 899 survey responses from students across seventeen (17) universities derive interesting insights. Findings reveal ease use GenAI tools their alignment goals enhance engagement. Conversely, regular need for technical support negatively affect engagement, suggesting underlying issues. These insights provide actionable recommendations educators, administrators, policymakers, emphasising importance user-friendly tools, comprehensive training programs, robust systems. contributes understanding culturally diverse settings offers strategies improve practices outcomes both education also potentially other African (developing countries), where similar might integration advancements.

Язык: Английский

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