Proceedings of CBU in Economics and Business,
Год журнала:
2022,
Номер
3, С. 57 - 63
Опубликована: Дек. 1, 2022
The
sharing
economy
is
a
trend
that
catching
the
attention
of
people
and
companies
all
over
world.
It
expected
to
replace
traditional
model
buying
selling
into
sharing.
However,
there
lack
literature
focusing
on
relationship
between
motivational
factors
attitudes
different
generations
towards
type
products
are
willing
share
in
economy.
This
paper
aims
fill
this
knowledge
gap
examine
these
relevant
variables
together.
With
sample
size
741,
study
focuses
three
generations:
X,
Y,
Z.
was
conducted
from
December
2021
March
2022.
non-parametric
Kruskal-Wallis
test
descriptive
statistics
were
used
analyse
collected
data.
results
revealed
respondents
assets.
Except
for
only
two
asset
groups,
willingness
assets
does
not
depend
generation
respondents.
research
also
indicated
across
have
same
motivating
participation
findings
offer
valuable
insights
platforms
facilitating
unused
will
help
them
target
their
marketing
communications
effectively.
Simultaneously,
enhance
theoretical
about
with
factual
information
links
it
marketing,
as
concerning
still
its
infancy.
Sustainability,
Год журнала:
2022,
Номер
14(16), С. 10148 - 10148
Опубликована: Авг. 16, 2022
In
recent
years,
there
has
been
an
increase
in
environmental
awareness
the
United
States,
leading
to
steady
growth
environmentally
conscious
consumerism.
Looking
specifically
at
green
home
marketing,
understanding
consumer
behavior
of
next
generation
homebuyers,
Generation
Z
(GenZ),
is
important
for
and
business
reasons.
This
study
surveyed
116
university
students
explore
influence
specific
barriers
types
motivation
(intrinsic,
instrumental,
non-normative)
on
their
perceptions
homes.
Our
findings
suggest
certain
have
more
GenZ
consumers
than
others,
with
perceived
lack
choice
selecting
Green
Home
Features
(GHFs)
as
top
barrier,
followed
by
a
information
about
GHFs,
then
effort
analyze
GHFs.
Furthermore,
consumers,
intrinsic
non-normative
motivations
seem
significantly
affect
willingness
buy
homes,
whereas
instrumental
does
not.
expand
previous
studies
provide
new
benchmark
GenZ’s
behavior,
towards
results
can
be
used
marketers
policymakers
future
trends,
attract
potential
buyers
help
create
sustainable
environment
generations.
Sustainability,
Год журнала:
2023,
Номер
15(13), С. 10318 - 10318
Опубликована: Июнь 29, 2023
As
the
public’s
awareness
of
environmental
protection
and
their
concern
for
issues
increase,
more
companies
are
focusing
on
fulfilling
responsibilities
meeting
green
needs
consumers
through
diverse
behaviors.
Based
stimulus-organic-response
model,
this
study
adopts
scenario
experiment
method
to
explore
psychological
response
mechanism
heterogeneous
corporate
responsibility
behavior
consumer
intentions
using
two
approaches
deep
(psychological
contract)
shallow
(product
sustainability
perception)
from
mechanisms
responses.
Additionally,
research
was
conducted
experimental
analyzed
an
ANOVA
linear
regression
model.
The
results
show
that:
Generation
Z
have
stronger
sustainable
purchase
in
face
substantive
behaviors
rather
than
symbolic
behaviors;
consumers’
self-efficacy
plays
a
moderating
role
influence
intentions;
product
perceptions
contracts
dual
mediating
effect
between
intentions.
conclusions
enrich
diversity
paths
provide
theoretical
basis
effectively
fulfill
choose
environmentally
friendly
Sustainability,
Год журнала:
2022,
Номер
14(15), С. 9783 - 9783
Опубликована: Авг. 8, 2022
The
aim
of
this
study
is
to
examine
the
overlap
between
sustainable
communication
and
business,
as
well
its
impact
on
consumer’s
perception
nature
motivation.
We
attempted
create
a
synthesis
prior
research
based
literature
review
understand
how
consumers
comprehend
corporate
sustainability
communications.
selection
articles
related
works
presence
keywords
in
Science
Direct
database.
results
provided
us
with
15
for
papers
“sustainable
communication”
title
46
keyword
title,
abstract
or
author-specified
since
year
2000.
synthesized
these
major
field
according
our
model,
attribution
theory
frame.
have
emphasized
effect
fit
company
internal
motivation
by
mobilizing
congruence
theories,
while
highlighting
importance
company’s
perceived
effort
moderating
role
other
situational
variables.
Journal of Consumer Marketing,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 11, 2024
Purpose
Generation
Z
(GenZers)
significantly
influences
sustainability-related
issues
in
emerging
economies
like
India.
Literature
on
sustainability
suggests
exploring
ways
to
enhance
their
sustainable
behavior,
especially
for
food
and
clothing
products,
which
have
detrimental
consequences
despite
being
essential.
Mindfulness
is
often
proposed
as
a
factor
that
could
potentially
influence
sustainability.
However,
the
empirical
association
between
mindfulness
consumption
behavior
(SCB)
underlying
pathways
remain
underexplored.
Therefore,
this
study
aims
advance
understanding
of
how
GenZers’
trait
affects
SCB
clothing.
Design/methodology/approach
Based
time-lagged
involving
responses
from
519
Indian
GenZers
(college
students
aged
18–24
years)
authors
examined
two
models
(one
related
one
clothing)
explore
direct
relationships
mediating
factors
SCB.
Findings
with
higher
levels
are
more
likely
Besides,
both
models,
self-regulation,
self-compassion
prosocialness
mediate
Research
limitations/implications
its
intervening
variables
promising
positively
driving
Marketers
policymakers
can
consider
these
findings
strategize
encourage
consumption,
particularly
among
GenZers.
Originality/value
This
seminal
uses
reperceiving
theory
empirically
validate
relationship
Asian Business Research Journal,
Год журнала:
2024,
Номер
9, С. 7 - 15
Опубликована: Май 17, 2024
This
research
proposes
a
service
design
named
"Retrend"
with
the
purpose
of
promoting
sustainable
lifestyles
by
assisting
Generation
Z
users
in
discovering
vintage
clothing
within
their
local
communities.
Through
desk
and
interview
methods
for
data
collection,
interviews
were
conducted
subjects
to
clarify
daily
life
needs
users.
During
analysis
phase,
this
study
generated
three
personas
while
examining
users'
requirements.
In
development
stage,
user
journey
maps
flows
implemented
tested
identify
timelines
from
both
customer
buyer
perspectives.
Finally,
prototypes
constructed
subjected
low-fidelity
high-fidelity
testing
assess
feasibility.
The
findings
drawn
indicate
that
Retrend
effectively
caters
motivation
purchasing
eco-friendly
clothes
aligned
ethical
values.
enables
personalized
experiences,
enhances
trust
transparency,
guides
consumption
behavior,
provides
an
improved
experience.
practical
implications
lie
fact
can
advocate
healthy
environmentally-friendly
lifestyle
providing
people
various
environmental
knowledge
skills,
monitoring
real-time
conditions,
offering
social
functions
so
individuals
better
understand
cause
protection
actively
participate
it,
thereby
jointly
development.
Advances in finance, accounting, and economics book series,
Год журнала:
2023,
Номер
unknown, С. 70 - 93
Опубликована: Янв. 23, 2023
Traditionally,
locations,
destinations,
and
living
spaces
have
been
managed,
developed,
marketed
separately.
However,
various
global
megatrends
such
as
digitalization,
globalization,
or
climate
change—as
well
changing
needs
of
workers,
tourists,
residents—have
put
these
spatial
layers
in
a
state
transformation.
In
the
course
this
transformation,
integrated
development
management
concepts
emerged
over
past
two
decades,
modern
cities
need
to
manage
their
neighborhoods
spaces,
business
leisure
culture
offers,
tourism
attractions
holistically.
Two
main
paths
are
elaborated:
place
management,
ecosystem
approach.
2021 IEEE Frontiers in Education Conference (FIE),
Год журнала:
2023,
Номер
unknown, С. 1 - 10
Опубликована: Окт. 18, 2023
This
research
category
full
paper
aims
to
contribute
the
body
of
in
motivation
engineering
students
engage
sociotechnical
problems.
Students'
characteristics
are
constant
evolution
and
core
those
currently
enrolled
college
belong
Generation
Z,
who
have
been
documented
be
more
identified
with
sustainability
goals,
higher
civic
engagement
than
previous
generations.
In
addition,
has
shown
that
marginalized
identities
interested
engaging
solving
complex
social
While
significant
potential
sustainability,
education
often
failed
strengthen
such
orientations
for
students.
To
explore
capital
motivations
at
their
time
entry
an
program
we
a
qualitative
study
student
artifacts
generated
within
first-year
seminar
Fall
2022.
gauge
interest
when
they
start
degrees
differences
by
intended
major
demographic
characteristics.
We
used
reflections
481
undergraduate
which
aspects
care
guided
type
problems
were
tackling
world.
Framed
under
Ehrenfeld's
taxonomy
concerns
found
many
motivated
one
or
forms
care,
world,
others,
self.
There
was
some
overlap
between
considered
caring
spaces;
however,
21%
our
purely
technical
issues,
demonstrating
need
strengthened
connections
teaching
design
ways
may
impact
create
meaning
society
The
identification
motivate
engineers
brings
valuable
insights
into
preparation
thoughtful
effective
engineers.
Proceedings of CBU in Economics and Business,
Год журнала:
2022,
Номер
3, С. 57 - 63
Опубликована: Дек. 1, 2022
The
sharing
economy
is
a
trend
that
catching
the
attention
of
people
and
companies
all
over
world.
It
expected
to
replace
traditional
model
buying
selling
into
sharing.
However,
there
lack
literature
focusing
on
relationship
between
motivational
factors
attitudes
different
generations
towards
type
products
are
willing
share
in
economy.
This
paper
aims
fill
this
knowledge
gap
examine
these
relevant
variables
together.
With
sample
size
741,
study
focuses
three
generations:
X,
Y,
Z.
was
conducted
from
December
2021
March
2022.
non-parametric
Kruskal-Wallis
test
descriptive
statistics
were
used
analyse
collected
data.
results
revealed
respondents
assets.
Except
for
only
two
asset
groups,
willingness
assets
does
not
depend
generation
respondents.
research
also
indicated
across
have
same
motivating
participation
findings
offer
valuable
insights
platforms
facilitating
unused
will
help
them
target
their
marketing
communications
effectively.
Simultaneously,
enhance
theoretical
about
with
factual
information
links
it
marketing,
as
concerning
still
its
infancy.
