Business Strategy and the Environment,
Journal Year:
2023,
Volume and Issue:
32(8), P. 5669 - 5685
Published: May 4, 2023
Abstract
The
preference
structure
of
consumers
remains
a
perplexing
issue
for
sharing
platforms.
This
study
aims
to
broaden
the
understanding
shared
consumption
(SC)
adoption.
It
employed
theory
interpersonal
behaviour
(TIB)
and
planned
(TPB)
propose
conceptual
model
integrating
cognitive,
affective
normative
beliefs
explain
intention.
A
cross‐sectional
survey
was
conducted
using
self‐administered
questionnaire
gather
responses.
Using
partial
least
square
structural
equation
modelling
(PLS‐SEM),
assessment
298
valid
responses
revealed
that
economic
incentives,
beliefs,
environmental
concerns
perceived
moral
norms
are
significant
predictors
results
this
offer
insights
into
fact
cognizant
sustainability
concern
ready
amend
their
patterns
driven
by
norms.
Additionally,
non‐cognitive
factors
like
freedom
from
ownership
hassles
availability
uncertainty
influence
study's
theoretical
contributions
include
extending
application
TIB
with
TPB
understand
intention
better.
Accordingly,
offers
guidance
marketers
promoting
consumption.
Technological Forecasting and Social Change,
Journal Year:
2022,
Volume and Issue:
185, P. 122010 - 122010
Published: Sept. 27, 2022
The
heavy
environmental
effect
of
the
fashion
industry,
along
with
growing
interest
consumers
in
sustainability
issues,
is
driving
this
industry
towards
greater
ecological
integrity
through
development
sustainable
clothing.
This
study
investigates
which
factors
influence
green
consumer
behavioral
intention
clothing
a
survey
2.694
Italian
consumers.
We
consumer's
concern,
perceived
value
product,
and
familiarity
product
(both
direct
indirect
experiences)
on
purchase
willingness
to
pay
premium
price
for
products.
Our
results
show
that
concern
positively
affect
regardless
type
eco-materials
used
products,
whereas
experiences
have
different
effects
based
specific
eco-material
used.
Further,
behavior
strongly
dependent
consumers’
socio-demographic
characteristics.
Based
these
results,
important
implications
scholars,
managers,
policymakers
are
provided
can
foster
consumers'
adoption
transition
more
society.
For
instance,
directions
marketing
strategy
public
communication
campaigns
provided.
Frontiers in Environmental Science,
Journal Year:
2024,
Volume and Issue:
12
Published: Jan. 24, 2024
The
global
economy
is
undergoing
a
transformative
shift
propelled
by
continuous
technological
advancements.
This
digital
revolution
has
ushered
in
new
era
characterized
the
pervasive
influence
of
economy.
Notably,
inherent
“green”
attributes
economy,
such
as
reduced
marginal
costs
and
diminished
environmental
impact,
have
injected
fresh
momentum
into
green
transformation
industrial
sector.
Using
spatial
econometric
model,
we
examine
impact
on
manufacturing
industry
using
panel
data
for
283
prefecture-level
Chinese
cities
from
2011
to
2019.
We
first
calculate
level
industry’s
this
paper
according
Slack-Based
Measure
model.
sector
facilitated
both
eastern
central
regions,
revealed
heterogeneity
analysis
based
geographical
areas.
moderating
effect
reveals
distinct
negative
structure
upgrading
agglomeration.
Additionally,
threshold
tests
indicate
significant
nonlinear
features
industry.
Business Strategy and the Environment,
Journal Year:
2023,
Volume and Issue:
32(8), P. 5435 - 5458
Published: April 20, 2023
Abstract
The
study
aims
to
explore
the
effect
of
dimensions
green
marketing
orientation
(GMO)
on
innovation
and
organizational
performance
utilizing
fundamental
concepts
GMO
theory,
institutional
resource‐based
or
natural
view.
In
this
research,
we
mainly
unplumbed
internal
(
IGMO
),
strategic
SGMO
tactical
TGMO
)
firm
using
theory.
Although
few
scientific
attempts
tried
measure
IGMO,
SGMO,
TGMO,
a
majority
them
disdained
idea
its
integrated
adopted
futile
approach
while
positioning
these
constructs
in
their
model.
addition,
investigated
stakeholders'
role
(moderating)
practices
performance.
proposed
model
is
tested
survey
data
collected
from
201
top
middle‐level
working
professionals
manufacturing
service
industries
India.
We
used
structured
questionnaire
covariance‐based
structure
equation
modeling
for
path
estimation.
All
three
showed
direct
positive
significant
innovation.
Only
performance,
other
two
an
indirect
only
mediated
through
also
established
moderating
view
relationships
between
Conclusively,
contribute
theory
by
extending
scope
further
academic/market
validation
concurrently
advancing
managerial
inferences
business
strategists
market
practitioners
sustainable
development.
Business Strategy and the Environment,
Journal Year:
2023,
Volume and Issue:
33(3), P. 1721 - 1758
Published: Sept. 16, 2023
Abstract
Concern
for
the
environment
is
prevalent
among
luxury
consumers,
and
sustainable
development
has
become
a
pervasive
theme
in
industry.
However,
there
been
limited
empirical
research
on
burgeoning
area
of
to
profile
characteristics
consumers.
In
this
research,
we
explore
how
value
perceptions
impact
consumers'
purchase
intentions
products
by
building
an
integrated
predictive
framework
based
theory
consumption
values.
We
deploy
hybrid
partial
least
squares
structural
equation
modeling–artificial
neural
network
approach
with
additional
importance‐performance
map
analyses
study
sample
894
consumers
United
States.
The
findings
show
that
profoundly
value‐driven.
After
accounting
linear
nonlinear
patterns,
functional,
emotional,
epistemic,
conditional,
green
values
exhibit
significant
positive
impacts
intention,
exception
social
value.
Further,
elucidate
theoretically
grounded
mediator
(conspicuous
ethical
self‐identity)
moderator
(green
advertising
receptivity)
buffer
link
between
intention.
also
uncover
cross‐generational
disparities,
which
millennials—compared
Gen
X—display
greater
conspicuous
self‐identity
as
well
higher
levels
receptivity
From
theoretical
perspective,
contributes
sustainability
marketing
literature
advances
our
understanding
psychographic,
behavioral,
demographic
factors
influence
consumption.
On
managerial
basis,
offers
insights
brand
practitioners
leverage
multidimensional
their
product
positioning
communication
strategies.
International Journal of Psychology,
Journal Year:
2025,
Volume and Issue:
60(2)
Published: Feb. 25, 2025
ABSTRACT
This
study
investigated
the
psychological
mechanism
underlying
relationship
between
green
consumption
values
and
purchasing
behaviour
amongst
undergraduates.
Using
a
two‐wave
prospective
research
design,
this
surveyed
1198
students
from
large
university
in
China.
The
results
showed
that
students'
positively
related
to
their
behaviour,
with
gratitude
serving
as
partial
mediator.
Green
product
availability
moderated
both
indirect
effect
of
on
behaviour.
Notably,
when
products
were
easily
accessible,
positive
impact
became
weak.
Similarly,
connecting
weakened
increased
availability.
These
offer
insights
into
how
promote
undergraduates'
providing
important
implications
for
promoting
sustainable
young
people.