IntechOpen eBooks,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Dec. 12, 2024
This
chapter
presents
empirical
research
findings
to
explore
the
complex
relationship
between
luxury
and
sustainability
its
impact
on
consumer
behavior.
The
study
investigated
whether
consumers
naturally
associate
with
traditional
motives
purchase
luxury.
It
was
conducted
across
diverse
cultural
backgrounds
(i.e.,
UK
Kuwait)
categories.
revealed
that
consumers’
perception
of
as
sustainable
(regardless
being
labeled
sustainable)
positively
influences
their
perceptions
quality
material
aspects,
thereby
boosting
intention
items.
However,
an
interesting
finding
emerged––while
perceived
enhances
specific
dimensions
luxury,
it
also
diminishes
others.
observed
reduce
pleasure,
self-expression,
values
typically
associated
goods,
various
social
values.
These
were
consistent
contexts.
suggests
brands
can
leverage
this
connection
advance
international
branding
strategies
by
aligning
superior
durability
sustainability.
advises
emphasizing
hedonic
aspect
purchasing
mitigate
potential
backlash
from
a
significant
disconnect
providing
practical
guidance
for
brand
managers.
Business Strategy and the Environment,
Journal Year:
2024,
Volume and Issue:
33(7), P. 6748 - 6772
Published: June 15, 2024
Abstract
This
paper
aims
to
shed
light
on
the
determinants
of
sustainable
products'
purchase
intention,
with
a
focus
beer.
Specifically,
three
related
theory
planned
behavior
(i.e.,
perceived
consumer
effectiveness,
social
influence,
and
environmental
concern)
two
value
green
utility
quality)
have
been
investigated.
Five
categories
environmentally
beer
considered:
referred
types
ingredients
(organic,
local,
Italian)
type
packaging
(recycled
biodegradable).
Furthermore,
effect
gender
has
investigated
for
all
five
above‐mentioned
solutions.
A
survey
conducted
790
Italian
consumers
structural
equation
modeling
(SEM)
employed
hypothesis
testing.
Results
show
that
quality,
utility,
concern
influence
intention
beer,
regardless
specific
solution.
Further,
results
highlight
does
moderate
relationship
between
quality
only
solutions
(local
recycled
packaging).
Several
implications
scholars,
companies,
policymakers
are
drawn
from
this
study.
Platforms,
Journal Year:
2024,
Volume and Issue:
2(2), P. 84 - 100
Published: June 5, 2024
Advertising
has
been
one
of
brands’
main
allies
in
successfully
promoting
their
products
and
services,
creating
trends
changing
consumer
mindsets,
which
allows
them
to
increase
sales
consequently
achieve
commercial
success.
The
advertising
medium
evolving,
increasingly
encompassing
new
technologies
as
well
expanding
its
areas
intervention.
This
research
article
uses
the
Systematic
Bibliometric
Literature
Review
methodology,
objective
is
clarify
state
art
regarding
sustainability,
since
if
for
success
brands,
sustainability
become
strategies.
starting
question
whether
used
communicate
sustainability.
methodology
this
study
a
systematic
bibliometric
literature
review
(LRSB)
collect,
analyze
synthesize
data
on
covers
period
publications
from
year
2007
2024,
with
support
visual
maps
indexed
Scopus
Database,
created
VOSViewer.
aim
was
give
an
overview
studies
published
scientific
area.
qualitative
results
analysis
suggest
that
theme
studied
associated
brands
sectors
activity
such
luxury
brands.
leads
suggestion
reduced
connection
between
advertising,
“green
advertising”
being
mentioned,
us
affirm
area
requires
more
in-depth
studies,
despite
fact
these
initial
results,
hand,
help
professionals
field
digital
marketing
make
decisions,
clarifying
topic
point
view.
Psychology and Marketing,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Sept. 10, 2024
Abstract
Luxury
value
perception
is
a
well‐researched,
yet
fragmented
domain.
Extant
research
reports
several
dimensions
of
luxury
perception,
where
different
investigations
identify
varying
and
their
impact
on
consumer‐related
outcomes.
However,
such
findings
are
inconsistent
across
studies,
which
carried
out
various
contexts
using
disparate
samples.
In
this
research,
we
use
the
Theory
Consumption
Value
Economic
to
provide
comprehensive
understanding
dimensions,
outcomes,
moderators
perception.
This
investigation
synthesizes
extant
literature
through
meta‐analysis
explain
offer
new
insights.
The
integrates
from
64
papers
that
report
74
separate
studies
with
32,587
participants/consumers.
(functional,
social,
emotional,
conditional,
epistemic,
economic)
consumer
outcomes
(affective,
cognitive,
behavior),
moderating
effects
(industry
type,
culture,
gender,
publication
year)
conceptualized
examined
meta‐analytic
techniques.
Some
relationships
under‐researched
in
cannot
be
tested,
provides
scope
for
future
investigations.
valuable
theory
as
novel
insights
boundary
conditions
advance
theoretical
Managers
will
benefit
holistic
they
may
apply
obtained
formulate
nuanced
marketing
branding
strategies.
Journal of Consumer Behaviour,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Nov. 28, 2024
ABSTRACT
The
theory
of
consumption
values
(TCV)
explains
consumer
behavior
by
examining
the
underlying
that
drive
choices.
TCV
is
prominent
across
various
disciplines,
including
marketing,
information
systems,
psychology,
business,
and
management.
This
study
systematically
reviews
articles
have
applied
TCV,
making
several
key
contributions:
(1)
it
presents
a
synthesis
existing
literature
on
studies
from
1991
to
2024,
providing
comprehensive
updated
perspective
field's
evolution;
(2)
employs
Theory–Contexts–Characteristics–Methods
(TCCM)
framework
explore
major
theories,
contexts
(industrial
geographical),
characteristics
(antecedents,
mediators,
moderators,
outcomes),
methods
(research
methodologies
data
analysis
techniques);
(3)
also
incorporates
bibliometric
techniques,
such
as
cluster
bibliographic
coupling,
visualize
cumulative
advancements
in
research
reveal
intellectual
structure,
themes,
influential
works;
(4)
categorizes
summarizes
their
measures
according
product
service
examined
over
past
three
decades.
Hence,
findings
offer
implications
for
marketers
academics,
suggesting
avenues
future
new
applications
TCV.
Cogent Business & Management,
Journal Year:
2024,
Volume and Issue:
11(1)
Published: Nov. 4, 2024
Purpose
Once
considered
improbable,
the
fusion
of
sustainability
and
luxury
has
emerged
as
a
captivating
concept
in
contemporary
consumer
culture.
The
growing
emphasis
on
integrating
into
products
raised
concerns
about
potential
backlash.
current
research
proposes
that
consumers'
traditional
personal
social
purchase
motives
(i.e.
values)
can
be
shaped
by
their
opinions
perceived
sustainability).
Journal of Nonprofit & Public Sector Marketing,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 30
Published: May 15, 2024
The
objective
of
this
study
was
to
analyze
studies
that
researched
the
social
value
marketing,
identifying
main
research
and
understanding
theme.
We
performed
a
systematic
literature
review
using
Web
Science
database
select
articles
investigated
marketing.
After
initial
search
with
filters
exclusion
criteria,
final
sample
consisted
142
submitted
bibliometric
analysis.
analysis
revealed
advances
in
made
connection
between
four
groupings
keywords
five
themes
bibliographic
coupling.
This
result
various
nuances
how
marketing
is
addressed
literature.
proposes
an
agenda
for
future
research,
topics
such
as
enterprise
consumers'
perception,
charity,
cause-related
ethical
consumption.
reveals
connections
issues,
indicating
tends
be
combination
resources,
capabilities,
behaviors
link
market
society.
Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 113 - 132
Published: Oct. 4, 2024
This
paper
explores
the
rise
of
global
luxury
brand
industry
and
re-evaluates
previous
understandings
brands,
aiming
to
demonstrate
unique
aspects
consumption
highlight
significant
developments
in
existing
literature
while
advocating
for
a
consumer-centric
approach
branding.
It
examines
industry's
development,
discusses
macro-environmental
trends
affecting
consumption,
critically
reviews
literature,
provides
future
research
directions.
The
study
reveals
that
brands
represent
form
branding,
conveying
distinct
sociocultural
individual
meanings
consumers,
influenced
by
cultural,
social,
external
trends,
thus
prompting
researchers
practitioners
adopt
approach.
Emphasizing
need
shift
focus
from
inherent
characteristics
phenomenological
experiences
influences
defining
post-modern
consumer
culture,
identifies
two
specific
areas
address
these
evolving
dynamics.
Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 415 - 448
Published: Dec. 26, 2024
A
key
challenge
of
sustainability
is
seeking
a
proper
balance
between
addressing
present
needs
and
sustaining
resources
for
future
generations
emphasizing
the
three
pillars
environmental,
social,
governance
(ESG).
This
study
delves
into
sustainability,
integrating
ESG
components
exploring
business
practices
followed
by
different
industries.
review
strategies
implemented
various
firms
has
been
explored
model
paving
way
sustainable
created
incorporating
ESG.
Studies
reveal
that
both
large
organizations
as
well
small
can
incorporate
initiatives.
Sustainability
not
always
costly
business;
businesses
should
match
their
to
objectives
which
will
make
it
easier
measures
frameworks
are
already
in
place.
process
does
have
finish
line
hence
approaches
be
all
businesses.
