Re-examining online customer experience to include purchase frequency and perceived risk

Journal of Retailing and Consumer Services, Journal Year: 2015, Volume and Issue: 25, P. 81 - 95

Published: April 22, 2015

Language: Английский

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Customers response to online food delivery services during COVID‐19 outbreak using binary logistic regression

International Journal of Consumer Studies, Journal Year: 2020, Volume and Issue: 45(3), P. 396 - 408

Published: Nov. 17, 2020

Abstract This study aims to empirically measure the distinctive characteristics of customers who did and not order food through Online Food Delivery services (OFDs) during COVID‐19 outbreak in India. Data are collected from 462 OFDs customers. Binary logistic regression is used examine respondents’ characteristics, such as age, patronage frequency before lockdown, affective instrumental beliefs, product involvement perceived threat, significant differences between two categories The binary concludes that respondents exhibiting high‐perceived less involvement, benefit on online orders likely OFDs. provides specific guidelines create crisis management strategies.

Language: Английский

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How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness

Journal of Interactive Marketing, Journal Year: 2019, Volume and Issue: 49(1), P. 70 - 85

Published: Dec. 11, 2019

Language: Английский

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Risk, trust, and consumer online purchasing behaviour: a Chilean perspective

International Marketing Review, Journal Year: 2012, Volume and Issue: 29(3), P. 253 - 275

Published: May 25, 2012

Purpose The purpose of this study is to investigate Chilean consumers’ online purchase behaviour with a specific focus on the influence perceived risk and trust. Studies nature have been conducted quite extensively in developed countries cross‐cultural comparative studies most noticeably comparing USA Asian countries. However, examining trust purchasing Latin American context very limited. While not study, gap addressed literature an empirical Chile. Moreover, it aims address calls post adoption acceptance technology gain insights into which factors are influential explaining continuance behaviour. Design/methodology/approach paper tests model perceptions attitudes intentions continue internet. An survey method used. sample consists 176 consumers who online. data were analysed using structural equation modelling (SEM). Findings analysis reveals that had inverse relationship attitude has positive purchasing. Of examined, third party assurances cultural environment strongest online, whereas vendors propensity both insignificant. Practical implications In context, for marketers domestic global companies these results identify beliefs effect consumer towards Additionally, research shows country, recognized as collectivist, high avoidance culture, willing making purchases despite risks involved. Originality/value its one few available investigates country. value findings provides insight behaviour; continued add only population's e‐commerce behaviour, but also managerial considering offering retailing region where internet penetration rates high, local availability low.

Language: Английский

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Perceived value and adoption intention for electric vehicles in Korea: Moderating effects of environmental traits and government supports

Energy, Journal Year: 2018, Volume and Issue: 159, P. 799 - 809

Published: June 11, 2018

Language: Английский

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