Heliyon,
Journal Year:
2024,
Volume and Issue:
10(16), P. e36254 - e36254
Published: Aug. 1, 2024
This
literature
review
examines
the
impact
of
brand
image
on
customer
satisfaction
and
loyalty
in
context
foreign
tourism.
Following
a
relevant
literature,
13,302
articles
were
found
for
this
study,
including
keywords
"brand
(BI)",
"customer
(CS)",
(BL)".
Considering
required
inclusion
quality
studies,
we
employed
rigorous
PRISMA
technique
comprehensive
data
synthesis
evaluated
79
final
review.
Our
findings
underscore
significant
shaping
fostering
within
tourism
sector.
The
study
enriches
by
incorporating
self-congruity
theory.
In
addition,
factors
like
product
quality,
pricing,
advertising
are
identified
as
key
determinants
significantly
influencing
proposed
relationship.
Benchmarking An International Journal,
Journal Year:
2020,
Volume and Issue:
27(9), P. 2649 - 2677
Published: July 24, 2020
Purpose
This
paper
aims
to
epistemologically
extend
and
explore
the
present
theories
from
prior
research
conducted
in
area
of
responsiveness.
Furthermore,
it
determines
benchmark
prominent
theories,
characteristics,
context
methodologies
(TCCM)
used
domain
since
its
inception
advance
science
practice
marketing
logistics
discipline.
Design/methodology/approach
A
seven-step
methodology
(SSM)
has
been
introduced
create
a
comprehensive
dataset.
Based
upon
selection
criteria
high-ranked
journals
language,
studies
have
retrieved
Scopus,
Web
Science,
Business
Source
Complete
journal
homepage
avoid
error
exclusion.
Moreover,
dataset
compiled
using
manual
electronic
searches
without
any
limitation
time.
Findings
The
search
for
suitable
642
documents
by
identifying
“1969”
as
beginning
year
subject
domain.
analysis
found
that
responsiveness
prominently
studied
manufacturing
industry.
results
also
advocate
vital
antecedent
performance
satisfaction.
Frameworks
proposed
with
significant
propositions
future
empirical
testing
theory
inventiveness
researchers.
Originality/value
study
pioneers
utility
retailers
recognize
firms'
inherent
abilities
strengths,
which
can
be
promoted
more
than
ever.
act
compelling
force
understand
driving
power
various
factors
influencing
Psychology and Marketing,
Journal Year:
2018,
Volume and Issue:
35(6), P. 387 - 391
Published: April 22, 2018
Abstract
Customer
satisfaction
is
a
key
concept
in
modern
marketing
thought
and
practice,
which
emphasizes
delivering
to
customers
obtaining
profits
return.
Given
the
rapid
growth
of
markets
Asia,
it
increasingly
important
examine
applicability
customer
models
theories
Asian
countries
that
have
different
economic
cultural
characteristics
compared
Western
countries.
This
special
issue
thus
brings
together
researchers
from
various
disciplines
interested
advancing
research
Asia.
Brief
descriptions
each
seven
articles
featured
this
are
furnished.
Collectively,
these
provide
useful
insights
for
those
who
wish
understand
factors
successful
management
Behaviour and Information Technology,
Journal Year:
2021,
Volume and Issue:
41(9), P. 1998 - 2017
Published: April 10, 2021
This
study
aims
to
identify
the
factors
affecting
students'
satisfaction
with
online
learning,
examine
relationship
between
and
continuance
usage
intention,
explore
direct
moderating
role
of
self-quarantine
during
a
pandemic
situation.
The
research
model
has
been
developed
based
on
three
theories,
namely,
Expectation
Confirmation
Theory,
Diffusion
Innovation
Unified
Theory
Acceptance
Use
Technology.
Through
an
survey,
data
were
collected
from
1193
university
students
Oman,
Iran,
Bangladesh,
Romania,
Malaysia
analysed
using
Structural
Equation
Modelling
technique
SmartPLS
V.3
software.
Results
indicated
that
student's
learning
vary
in
each
sample.
In
all
samples,
significantly
influences
intention
learning.
some
effect
plays
Romania
findings
contribute
universities
instructors
how
systems
elevate
intention.
uniqueness
this
is
integration
theories
obtain
objectives.
details
results
both
theoretical
practical
implications
have
described
paper.
Journal of Applied Business and Technology,
Journal Year:
2023,
Volume and Issue:
4(3), P. 198 - 213
Published: Aug. 14, 2023
Research
is
to
identify
and
analyze
the
effect
of
marketing
mix
on
customer
satisfaction
partially
simultaneously
at
tax
consultant
office
Dr.
Sudarno,
S.Pd.,
M.M.,
BKP
partners
Pekanbaru.
The
research
sample
was
all
clients
in
Pekanbaru
city
as
many
86
consisting
44
corporate
income
42
clients.
Determination
using
census
method
or
saturated
sampling.
data
analysis
technique
used
multiple
linear
regression
with
SPSS
Windows
19.
independent
variables
are
product,
price,
place,
promotion,
people,
process,
physical
evidence
while
dependent
variable
satisfaction.
results
showed
that
had
a
significant
positive
both
However,
study
also
show
price
has
negative
location
an
insignificant
either
colleagues
Journal of Trade Science,
Journal Year:
2024,
Volume and Issue:
12(1), P. 37 - 59
Published: March 7, 2024
Purpose
Improving
service
quality,
student
satisfaction
and
loyalty
is
important
to
higher
education
institutions’
sustainable
growth.
The
objectives
of
this
study
are
a
twofold:
first,
the
seeks
determine
dimensions
quality
with
specific
focus
on
Vietnam.
Second,
it
examines
how
impact
loyalty,
moderating
role
university
image.
Design/methodology/approach
This
followed
rigorous
procedure,
including
interviews,
survey,
exploratory
factor
analysis
(EFA)
reliability
identify
their
measures.
After
that,
using
data
obtained
from
1,550
students
in
Vietnam,
confirmatory
was
used
validate
identified
structural
equation
modeling
test
proposed
model
explaining
outcomes
quality.
Findings
findings
reveal
five
quality:
academic
aspect,
nonacademic
programming
issues,
facilities
industry
interaction.
Most
these
factors
have
positive
influence
satisfaction.
In
addition,
image
moderates
relationship
between
loyalty.
Practical
implications
study’s
highlight
complexity
context
encourage
institutions
improve
enhance
Originality/value
suggests
unique
measure
provides
fresh
insights
into
they
British Food Journal,
Journal Year:
2019,
Volume and Issue:
121(11), P. 2620 - 2636
Published: Sept. 24, 2019
Purpose
The
purpose
of
this
paper
is
to
examine
the
effect
dining
experience
including
food
quality,
service
convenience
and
ambiance
on
overall
satisfaction
customers’
intention
revisit
in
quick
restaurants
(QSRs).
In
addition,
mediating
effects
between
dimensions
customer
have
been
investigated
study.
Design/methodology/approach
Data
were
collected
online
from
278
participants
USA
analyzed
using
partial
least
square
structure
equation
modeling
(SmartPLS).
Findings
Food
quality
are
strong
predictors
both
recommend
QSRs.
However,
did
not
directly
influence
a
QSR
setting,
Also,
mediate
relationship
attributes
future
Research
limitations/implications
This
study
makes
significant
contribution
QSRs
literature
by
examining
revisit,
as
well
meditation
role
satisfaction.
Moreover,
has
several
practical
implications
for
practitioners
foodservice
marketers.
Self-selection
take
questionnaire
considered
one
study’s
limitations.
Practical
Restaurant
managers,
especially
segment,
could
benefit
outcome
utilizing
their
limited
resources
improving
profitability.
Social
By
understanding
which
value
most
during
visit
QSRs,
aims
provide
some
insight
how
improve
customers
intention.
Originality/value
unique
it
applies
fine
casual
attributed
USA.
first
use
SmartPLS
statistical
tool
analyzing
data
simultaneously
accounting
relationships
constructs
introduced
Frontiers in Psychology,
Journal Year:
2021,
Volume and Issue:
12
Published: April 7, 2021
Federations
are
concerned
about
attracting
new
sportsmen
and
sportswomen
increasing
the
number
of
members.
The
purpose
this
research
was
to
describe
karate
federations'
strategies
for
retaining
members
through
happiness.
analysis
carried
out
by
designing
a
structural
equation
modeling
(SEM),
which
allowed
analyze
main
variables
that
influenced
happiness
athlete
consequently
study
their
effect
on
people's
loyalty
sports
federations.
In
particular,
Partial
least
squares
SEM
applied
in
an
overall
model
when
it
possible
understand
role
relation
with
other
traditional
relevant
loyalty.
data
were
obtained
primary
sources
employing
survey
sent
autonomous
federations
discipline
karate,
obtaining
sample
682
federated
Spain.
results
revealed
consumer
satisfaction,
engagement,
meaningful
influence
happiness,
but
engagement
most
important
variable
affecting
variable.
Finally,
satisfaction
loyalty,
variable,
showed
real
alternative
improving
Then,
one
implications
work
helped
explain
how
can
be
managed
achieve
loyal
consumers
together
more
considerable
increase
