Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

International Journal of Information Management, Journal Year: 2023, Volume and Issue: 71, P. 102642 - 102642

Published: March 11, 2023

Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across wide range of contexts. The technology presents opportunities well as, often ethical and legal, challenges, has the potential for both positive negative impacts organisations, society, individuals. Offering multi-disciplinary insight into some these, this article brings together 43 contributions experts in fields computer science, marketing, information systems, education, policy, hospitality tourism, management, publishing, nursing. contributors acknowledge ChatGPT's capabilities enhance productivity suggest it is likely offer significant gains banking, industries, business activities, management marketing. Nevertheless, they also consider its limitations, disruptions practices, threats privacy security, consequences biases, misuse, misinformation. However, opinion split on whether use should be restricted or legislated. Drawing these contributions, identifies questions requiring further research three thematic areas: knowledge, transparency, ethics; digital transformation organisations societies; teaching, learning, scholarly research. avenues include: identifying skills, resources, needed handle generative AI; examining biases AI attributable training datasets processes; exploring societal contexts best suited implementation; determining optimal combinations human various tasks; ways assess accuracy uncovering legal issues using different

Language: Английский

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Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Journal of Computer Information Systems, Journal Year: 2023, Volume and Issue: 63(3), P. 735 - 765

Published: Feb. 3, 2023

The term metaverse is described as the next iteration of Internet. Metaverse a virtual platform that uses extended reality technologies, i.e. augmented reality, mixed 3D graphics, and other emerging technologies to allow real-time interactions experiences in ways are not possible physical world. Companies have begun notice impact how it may help maximize profits. purpose this paper offer perspectives on several important areas, marketing, tourism, manufacturing, operations management, education, retailing industry, banking services, healthcare, human resource management likely be impacted by adoption use metaverse. Each includes an overview, opportunities, challenges, potential research agenda.

Language: Английский

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The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions

Journal of Computer Information Systems, Journal Year: 2023, Volume and Issue: unknown, P. 1 - 32

Published: Oct. 5, 2023

ABSTRACTIn a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because potential to cause drastic widespread shifts in many aspects life that are comparable those the Internet smartphones. More specifically, AI utilizes machine learning, neural networks, other techniques generate new content (e.g. text, images, music) by analyzing patterns information from training data. enabled have wide range applications, creating personalized improving business operations. Despite benefits, there also significant concerns about negative implications AI. In view this, current article brings together experts variety fields expound provide multi-disciplinary insights on opportunities, challenges, research agendas specific industries (i.e. marketing, healthcare, human resource, education, banking, retailing, workplace, manufacturing, sustainable IT management).KEYWORDS: Generative intelligencemachine learninglarge language modelChatGPTBard Disclosure statementNo conflict was reported author(s).

Language: Английский

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Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda

International Journal of Contemporary Hospitality Management, Journal Year: 2023, Volume and Issue: 36(1), P. 1 - 12

Published: June 5, 2023

Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer numbers during the postpandemic times. This been accompanied by use of technologies interface backend activities, including adoption self-serving technologies. study aims to analyze existing practices challenges establish a research agenda for implementation generative artificial intelligence (AI) (such as ChatGPT) similar tools industry. Design/methodology/approach analyzes literature practices. draws upon these outline novel scholars practitioners working this domain. Findings integration AI technologies, such ChatGPT, will have transformational impact on highlights potential implementing from perspectives companies, customers regulators. Research limitations/implications serves reference material those who are planning like ChatGPT their businesses. also pitfalls that ChatGPT-enabled systems may encounter service delivery processes. Originality/value is pioneering work assesses applications within

Language: Английский

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The Metaverse: A new digital frontier for consumer behavior

Journal of Consumer Psychology, Journal Year: 2023, Volume and Issue: 34(1), P. 142 - 166

Published: April 26, 2023

Abstract This work offers a multidisciplinary perspective on the Metaverse, focusing its potential implications for consumer behavior. We begin by proposing conceptualization of Metaverse as being uniquely defined convergence five key elements—it is digitally mediated, spatial, immersive, shared, and operates in real‐time. then discuss how these components might collectively alter our understanding behavior three domains: identity, social influence, ownership. conclude outlining an agenda future research to help broaden Metaversal marketplace impact serves starting point characterize shift that unfolding consider, through lens, numerous changes it may bring.

Language: Английский

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The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Journal of Retailing, Journal Year: 2023, Volume and Issue: 99(2), P. 173 - 192

Published: Feb. 27, 2023

Language: Английский

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Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 73, P. 103382 - 103382

Published: April 26, 2023

Language: Английский

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Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences

International Journal of Human-Computer Interaction, Journal Year: 2023, Volume and Issue: 40(11), P. 2905 - 2924

Published: Feb. 7, 2023

The metaverse connects the physical and digital worlds to improve consumer experience, but little is known about how consumers respond branded virtual in real life. This study proposes a model investigate influence of experiential value on consumer's brand perception behavioral responses world. covariance-based SEM analysis was conducted based data from 702 Thai users Asia's largest platform. Results revealed that all three dimensions indirectly affect consumer-brand engagement (CBE) through image purchase intention. Hedonic had no direct effect responses, symbolic utilitarian which turn influences CBE respectively. As one first empirical studies this contributed by incorporating multidimensional interrelated examining mediating role purchase. findings suggest design environment facilitate learning ownership, align merchandise store ambiance with world unify both worlds.

Language: Английский

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Travelling the Metaverse: Potential Benefits and Main Challenges for Tourism Sectors and Research Applications

Sustainability, Journal Year: 2023, Volume and Issue: 15(4), P. 3348 - 3348

Published: Feb. 11, 2023

The paper focuses on analysing the potential benefits and challenges of Metaverse, particularly in field research tourism food wine sectors. Metaverse is part new generation internet known as web 3.0, which also includes AI, blockchain other digital innovations. marketing sectors are main fields where companies experimenting with solutions to offer people a fully functioning immersive experience. This aims highlight impact well activities. Open concern social acceptance, affordability, environmental sustainability these technologies. Research needed Metaverse’s ability reduce bias accurately simulate real experiences, tourists’ perceptions, attitudes, willingness pay for mediated experiences. Another important issue management sensitive data that will travel through Metaverse. Looking forward, has become valuable tool advancing virtual collaboration interdisciplinary projects.

Language: Английский

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NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior

Psychology and Marketing, Journal Year: 2023, Volume and Issue: 40(11), P. 2306 - 2325

Published: June 1, 2023

Abstract Industry 4.0 technology enables luxury fashion brands in the virtual market to quantify value of digital items metaverse; thus, can maintain their reputations, ensure consistent and integrated brand marketing, attract new consumers market. Understanding consumer behavior toward buying assets (i.e., nonfungible tokens [NFTs]) is important. By using blockchain‐based NFTs as a way verify authenticity market, reputations help protect assets. Thus, developing global marketing strategies supported by this important for success metaverse. We conducted analyses explore metaverse with regard NFTs. The findings reveal psychological evaluation process mechanism that drives NFT markets. empirical also extend application game theory prospect revealing risks associated (not) another driving

Language: Английский

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