
Current Issues in Tourism, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 18
Published: Dec. 10, 2024
This exploratory study investigates artificial intelligence (AI) integration's potential impact on the future of talent management in tourism and hospitality. Using scenario planning method Dator's Alternative Futures Framework, four 2035 alternative scenarios were constructed. These served as a foundation for 3 group 30 individual scenario-planning sessions with international industry experts academics, epistemologically aligning process exploring uncertain AI. The thematic analysis data underscored importance balanced integration that enhances rather than replaces human roles. Ethical considerations, human-centric essence hospitality, need ongoing education skill development response to AI advancements considered central. study's novel contribution is conceptual framework guide hospitality management, contributing theoretical practical understanding AI's role management.
Language: Английский