Value Co-Destruction: A Conceptual Review and Future Research Agenda DOI Creative Commons
Juuli Lumivalo, Tuure Tuunanen, Markus Salo

et al.

Journal of Service Research, Journal Year: 2023, Volume and Issue: 27(2), P. 159 - 176

Published: May 26, 2023

The service-dominant (S-D) logic lens for understanding value co-creation and customers’ interactive roles in the service exchange has emerged as a focal theme of interest among academics practitioners. While recent investigations have also focused on process co-destruction—that is, how potential negative outcomes occur—the concept its distinction from remain unclear. This conceptual review synthesizes co-destruction proposes framework consisting two interrelated dimensions—actor–actor interaction individual actor —and their components at three temporal points encounter. We distinguish other closely related concepts take steps to integrate into S-D co-creation. proposed integrative can help researchers practitioners alike identify, analyze, rectify and, thereby, avoid interactions. A threefold research agenda is obtain more balanced dynamically application practice.

Language: Английский

Moving the Customer Experience Field Forward: Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature DOI
Arne De Keyser, Katrien Verleye,

Katherine N. Lemon

et al.

Journal of Service Research, Journal Year: 2020, Volume and Issue: 23(4), P. 433 - 455

Published: June 2, 2020

In response to initial voices that put the customer experience (management) (CX(M)) movement into question, this article aims introduce a formal nomenclature push CX(M) field toward more mature state. First, drawing from an inductive analysis of 143 papers, authors identify 12 basic CX components aggregate three overarching building blocks—touchpoints (T, i.e., points interaction between and brand/firm), context (C, situationally available resources internal and/or external customer), qualities (Q, attributes reflect nature responses reactions interactions with brand/firm). The TCQ offers language make actionable, moving beyond breadth current definition frameworks by disentangling small bite-sized chunks (i.e., components) any academic practitioner, regardless their discipline, may understand use discuss manage CX. Second, using nomenclature, assess state literature (e.g., firm-controlled touchpoints cognitive emotional associated CX) underdeveloped nonfirm controlled market environmental in which emerges) areas ripe for future research. addition, they also provide set recommendations strengthen methodological rigor field. Third, support managers auditing CXM practices serve as basis design innovation.

Language: Английский

Citations

316

Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing DOI Open Access
John Hulland, Mark B. Houston

Journal of the Academy of Marketing Science, Journal Year: 2020, Volume and Issue: 48(3), P. 351 - 359

Published: Feb. 28, 2020

Language: Английский

Citations

227

Negative emotions in consumer brand relationship: A review and future research agenda DOI
Sajira Khatoon, Varisha Rehman

International Journal of Consumer Studies, Journal Year: 2021, Volume and Issue: 45(4), P. 719 - 749

Published: March 9, 2021

Abstract Emotions have a compelling and strong effect on individuals actions behaviours. They are elicited in consumers during the decision‐making process through brand‐related stimuli. Negative emotions towards brand can translate directly into against it, for instance, propagating negative word of mouth, avoidance vengeance. Although scholars conducted consumer–brand relationship (CBR) research over 20 years, our understanding is still limited. Research domain so far has predominantly focused positive its constructs. However, with recent surge studies domain, systematic review essential to identify, evaluate synthesize extant literature. Using citation‐based search, we analyse 55 articles literature achieve three objectives: primarily illustrate evolution growth using seminal article by Fournier (1998) ‘Consumers their brands: Developing theory consumer research’ as base paper. Further, study aims identify uncharted integrating it hierarchical finally, suggests future unexplored underexplored emotions.

Language: Английский

Citations

140

Ethical Marketing in the Blockchain-Based Sharing Economy: Theoretical Integration and Guiding Insights DOI Creative Commons
Teck Ming Tan, Jari Salo

Journal of Business Ethics, Journal Year: 2021, Volume and Issue: 183(4), P. 1113 - 1140

Published: Dec. 16, 2021

Abstract Since the introduction of Ethereum in 2015, blockchain technology (BT) has been evolving, and BT associated with concept sharing economy by business academics. Despite marketing research on that extensively conducted last decade, linkage between ethical remains unclear. Through a systematic literature review 163 articles co-citation analysis, this study identifies key elements capabilities, attributes, underlying economic theories blockchain. It also synthesizes proposes shift logic blockchain-based delineates principles stakeholder capitalism. The article concludes list future directions underline three approaches theory (i.e., descriptive, instrument, normative approaches). These aim to guide scholars concerning how enables an institutionally embedded view activities practices enhance collaborative subsequently innovate value chains create sustainable models economy, as well metaverse.

Language: Английский

Citations

107

Living and working with service robots: a TCCM analysis and considerations for future research DOI
Arne De Keyser, Werner H. Kunz

Journal of service management, Journal Year: 2022, Volume and Issue: 33(2), P. 165 - 196

Published: Feb. 22, 2022

Purpose Service robots are now an integral part of people's living and working environment, making service one the hot topics for researchers today. Against that background, paper reviews recent robot literature following a Theory-Context-Characteristics-Methodology (TCCM) approach to capture state art field. In addition, building on qualitative input from who active in this field, authors highlight where opportunities further development growth lie. Design/methodology/approach The identifies analyzes 88 manuscripts (featuring 173 individual studies) published academic journals featured SERVSIG alert. gathered 79 field doing research is infused throughout manuscript. Findings key foci date include comparing with humans, role robots' look feel, consumer attitudes toward conversational skills behaviors. From TCCM view, discern dominant theories (anthropomorphism theory), contexts (retail/healthcare, USA samples, Business-to-Consumer (B2C) settings customer focused), study characteristics (robot types: chatbots, not embodied text/voice-based; outcome focus: intentions) methodologies (experimental, picture-based scenarios). Originality/value current first analyze perspective. Doing so, gives (1) comprehensive picture (2) highlights pathways inspire future work.

Language: Английский

Citations

85

Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach DOI Creative Commons
Shakeel Ul Rehman, Rafia Gulzar, Wajeeha Aslam

et al.

SAGE Open, Journal Year: 2022, Volume and Issue: 12(2)

Published: April 1, 2022

The increased usage of social media forced the brands to integrate in their marketing communication channel, as it becomes need hour, determines overall brand identity, image, and company performance present competition. This research aimed track evolution advancement IMC concept, how reformed way communications. Moreover, study highlights importance media, can influence consumer behavior a substantial way. developed theoretical framework through systematic review context that serve existing conceptual with (SM) is also called generated (CGM) offer implications for understanding manifestation tool augmentation practice. reviews explains liaison between media/consumer enhanced outcomes modern-day approach. findings springboard future applications field mix, order build strong foundations physically well virtually mind customers.

Language: Английский

Citations

73

Chatbots’ effectiveness in service recovery DOI Creative Commons

Arpita Agnihotri,

Saurabh Bhattacharya

International Journal of Information Management, Journal Year: 2023, Volume and Issue: 76, P. 102679 - 102679

Published: July 11, 2023

Leveraging the computers are social actors theory, in this study, we explore traits of artificial intelligence-based chatbots that make them perceived as trustworthy, drive consumers to forgive firm for service failure, and reduce their propensity spread negative word-of-mouth against firm. Across two scenario-based studies with UK consumers: one a utilitarian product category (n = 586) another hedonic 508), qualitative our findings suggest safety enhances consumers' ability empathy, anthropomorphism benevolence integrity chatbots, i.e., three affect components trustworthiness differently. Further, these have positive influence on customer forgiveness word-of-mouth.

Language: Английский

Citations

45

Impact of planned power outages (load shedding) on consumers in developing countries: Evidence from South Africa DOI
Melanie Wiese, Liezl-Marié van der Westhuizen

Energy Policy, Journal Year: 2024, Volume and Issue: 187, P. 114033 - 114033

Published: Feb. 24, 2024

Language: Английский

Citations

19

Moderating role of perceived justice between employee incivility and consequences of brand hate DOI
Fakhra Malik Mushtaq, Zalfa Laili Hamzah, Ezlika M. Ghazali

et al.

Journal of Asia Business Studies, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 3, 2025

Purpose During the past decade, marketing literature has focused on investigating dark side of consumer emotions and their behavior. This demands further research for a more in-depth understanding. Hence, drawing affective events theory, this study aims to examine employee incivility (rude poor behavior) its consequences brand hate. Furthermore, authors also introduced perceived justice as moderator buffer impact Design/methodology/approach A scenario-based survey was used collect data from 212 consumers airline industry. Structural equation modeling performed through SmartPLS. Findings revealed that instigates Results showed attitudinal hate influences opposition detachment, whereas behavioral only detachment. Additionally, moderates negative relationship between Overall, results can trigger hate, service recovery reduce behavior in aviation sector. Research limitations/implications contributes literature. Practical implications provides deep insights into how cause strategies help impact. Originality/value In existing literature, limited studies have organizational factors instigating To best authors’ knowledge, is first associate

Language: Английский

Citations

2

Conceptual review papers: revisiting existing research to develop and refine theory DOI
John Hulland

AMS Review, Journal Year: 2020, Volume and Issue: 10(1-2), P. 27 - 35

Published: April 29, 2020

Language: Английский

Citations

100