Cryptocurrency awareness, acceptance, and adoption: the role of trust as a cornerstone

Humanities and Social Sciences Communications, Journal Year: 2024, Volume and Issue: 11(1)

Published: Jan. 2, 2024

Abstract Cryptocurrencies—i.e., digital or virtual currencies secured by cryptography based on blockchain technology, such as Bitcoin and Ethereum—have brought transformative changes to the global economic landscape. These innovative transaction methods have rapidly made their mark in financial sector, reshaping dynamics of economy. However, there remains a notable hesitation its widespread acceptance adoption, largely due misconceptions lack proper guidance about use. Such gaps understanding create an opportunity address these concerns. Using technology model (TAM), this study develops parsimonious explain awareness, acceptance, adoption cryptocurrency. The was assessed using partial least squares structural equation modeling (PLS-SEM) with sample 332 participants aged 18 40 years. findings suggest that cryptocurrency awareness plays direct, positive, significant role shaping positive relationship is mediated factors exemplify namely ease use usefulness results also reveal trust factor strengthens direct mediating relationships. insights emphasize necessity fostering informed cryptocurrencies accelerate broader ecosystem. By addressing reinforcing like use, usefulness, trust, policymakers institutions can better position themselves integrate promote mainstream systems.

Language: Английский

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Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform

Electronic Commerce Research and Applications, Journal Year: 2024, Volume and Issue: 65, P. 101381 - 101381

Published: March 19, 2024

We propose metaverse as a medium for customer brand active engagement and stimulating the purchase intentions towards in real world. The participants recruited study were Gen Z respondents who are main adopters of metaverse. 'Nikeland' Roblox (one successful early versions metaverse) was chosen experiential space participants. results indicated that new age consumers looking forward to futuristic technology platform reported interactivity (user control, two-way communication, synchronicity) world positively impacts consumers' experience trust, knowledge attachment which turn impact leading 'consumer intention product experienced metaverse' marketers advertisers can engage customers through initiatives like Digital bill boards, NFTs, virtual events, tours, avatars stores.

Language: Английский

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Blockchain technology and supply chain performance: The role of trust and relational capabilities

International Journal of Production Economics, Journal Year: 2024, Volume and Issue: 271, P. 109198 - 109198

Published: March 3, 2024

Language: Английский

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BLOCKCHAIN TECHNOLOGY IN SUPPLY CHAIN MANAGEMENT: A COMPREHENSIVE REVIEW

International Journal of Management & Entrepreneurship Research, Journal Year: 2024, Volume and Issue: 6(1), P. 150 - 166

Published: Jan. 13, 2024

This paper explores the transformative potential of blockchain technology in addressing inefficiencies, opaque processes, and fraud susceptibility traditional supply chain ecosystem. Blockchain technology, with its distributed ledger (DLT), provides secure, transparent, tamper-proof record-keeping capabilities throughout chain. Its applications include traceability transparency, inventory logistics optimization, smart contracts for automated payments, counterfeit prevention brand protection. Blockchain's decentralized immutable facilitates traceability, offering an unalterable record journey goods. Real-time visibility into levels locations empowers better forecasting, demand planning, management, leading to cost reductions improved efficiency warehousing, delivery routes, resource utilization. Smart enable automated, transparent execution predefined contractual conditions, resulting gains, savings, compliance. also creates a secure digital fingerprint products, combating counterfeiting ensuring product authenticity The case study Everledger diamond industry exemplifies how contributes ethical sourcing reduces risk conflict diamonds. However, faces challenges such as scalability, regulatory uncertainties, cost, privacy concerns. Future directions involve integrating artificial intelligence Internet Things, developing industry-specific solutions, exploring hybrid models. By these through collaborative research, development, policy initiatives, stakeholders can unlock full creating resilient robust ecosystem. Keywords: Blockchain, Supply Chain Management, Traceability, Efficiency, Trust, Case Studies, Best Practices, Agriculture, Pharmaceuticals, Manufacturing, Challenges, Directions

Language: Английский

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Retailing in the metaverse: A framework of managerial considerations for success

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103791 - 103791

Published: March 12, 2024

Language: Английский

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Metaverse marketing: a review and future research agenda

Information Discovery and Delivery, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 8, 2025

Purpose The metaverse represents a rapidly evolving digital environment that blurs the lines between physical and virtual reality, it offers unique opportunities challenges for businesses marketers. purpose of this study is to provide comprehensive review marketing research. present reviews literature on identify theories, contexts, gaps methodologies using TCCM framework (Theories, Contexts, Characteristics Methodology) set future research agenda. Design/methodology/approach A was conducted 179 English papers related from 2010 2023 Scopus Web Science core collection after applying relevant filters framework. Findings findings suggest studies have inadequately distinguished as something only builds interactive experiences combine real world, whereas theoretical domain dominated by in various domains. applicability pertinent domains management field. explores facets capture its dynamic nature. Research limitations/implications By presenting review, themes knowledge marketing, will enhance output valuable tools metaverse. Practical implications analyzing companies be able use concept effectively formulate innovative strategies personalized consumer understand behavior. Furthermore, into helpful offering predictions about trends behavior, technology adoption world development. Originality/value This provides thorough analysis current state road map further area.

Language: Английский

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Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

Journal of Business Research, Journal Year: 2023, Volume and Issue: 159, P. 113726 - 113726

Published: Feb. 8, 2023

Language: Английский

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Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse

Journal of Global Fashion Marketing, Journal Year: 2023, Volume and Issue: 15(1), P. 90 - 114

Published: Aug. 29, 2023

ABSTRACTLuxury fashion brands have been pioneers in experimenting with NFTs and the metaverse. Though, analysis of success these forerunning initiatives to date still pertains anecdotal literature. Drawing upon a mixed-method convergent multiple-case-study design involving four cases, this study investigates how pivotal marketplace actors – namely, journalists consumers perceived early experimentations extent which new technologies can support luxury further conveying their traditional values. Findings suggest that should exploit reinforce perception scarcity, accelerate "artification" process, innovatively convey ancestral heritage. Nevertheless, when leveraging Web 3.0 technologies, must be particularly cautious about risks distinctive aesthetics ineffectively offering experiences do not align highly experiential nature luxury.KEYWORDS: Luxury fashionluxury brandingWeb 3.0metaverseNFTs Disclosure statementNo potential conflict interest was reported by author(s).

Language: Английский

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Adoption and Applications of Blockchain Technology in Marketing: A Retrospective Overview and Bibliometric Analysis

Sustainability, Journal Year: 2023, Volume and Issue: 15(4), P. 3279 - 3279

Published: Feb. 10, 2023

Blockchain technology has disrupted the traditional approaches of marketing and introduced altogether contemporary frameworks using its unique capabilities decentralization, security transparency. In recent times, this attracted both academicians practitioners to study underlying processes opportunities application blockchain in marketing. Although there is an increasing deliberation researching use marketing, exists intermittent gap holistic overview current trends future boundaries. This article attempt present a comprehensive state prospects expansion research art bibliometric review analysis. The analysis 161 articles from Scopus database revealed influential aspects such as prolific authors, documents, countries, affiliations, sources keywords. Moreover, emerging streams about identified enumerated network synthesis visualization co-citation, keywords co-occurrence networks. These findings pave ways for expansion. results shows that on applications been maturing over time. However, reveal based framework still infancy stage.

Language: Английский

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Barriers to blockchain adoption: Empirical observations from securities services value network

Journal of Business Research, Journal Year: 2023, Volume and Issue: 159, P. 113714 - 113714

Published: Feb. 13, 2023

Language: Английский

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