The Metaverse: A new digital frontier for consumer behavior

Journal of Consumer Psychology, Journal Year: 2023, Volume and Issue: 34(1), P. 142 - 166

Published: April 26, 2023

Abstract This work offers a multidisciplinary perspective on the Metaverse, focusing its potential implications for consumer behavior. We begin by proposing conceptualization of Metaverse as being uniquely defined convergence five key elements—it is digitally mediated, spatial, immersive, shared, and operates in real‐time. then discuss how these components might collectively alter our understanding behavior three domains: identity, social influence, ownership. conclude outlining an agenda future research to help broaden Metaversal marketplace impact serves starting point characterize shift that unfolding consider, through lens, numerous changes it may bring.

Language: Английский

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Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

Information Systems Frontiers, Journal Year: 2023, Volume and Issue: 25(5), P. 2071 - 2114

Published: June 2, 2023

The Metaverse has the potential to form next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite forecasted benefits from metaverse, its negative outcomes have remained relatively unexplored with majority views grounded on logical thoughts derived prior data points linked similar technologies, somewhat lacking academic expert perspective. This study responds dark side perspectives through informed multifaceted narratives provided by invited leading academics experts diverse disciplinary backgrounds. metaverse covered include: technological consumer vulnerability, privacy, diminished reality, human-computer interface, identity theft, invasive advertising, misinformation, propaganda, phishing, financial crimes, terrorist activities, abuse, pornography, social inclusion, mental health, sexual harassment metaverse-triggered unintended consequences. paper concludes synthesis common themes, formulating propositions, presenting implications for practice policy.

Language: Английский

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Sustainability of the Metaverse: A Transition to Industry 5.0

Sustainability, Journal Year: 2023, Volume and Issue: 15(7), P. 6079 - 6079

Published: March 31, 2023

This study analyzes the sustainability of metaverse technology by adopting a responsible digitalization perspective to drive transition Industry 5.0. is motivated current experiences digital transformation paths, which appear careless regarding side effects induced when technologies—for example, energy consumption associated with blockchain, jobs lost due 3D printing, and continuous payments required artificial intelligence systems. While very few sustainable solutions are currently available properly address these issues, similar might materialize technology. Therefore, this provides tools undertake path through manage Specifically, it offers set frameworks analyze either from triple bottom line or an environmental, social, governance (ESG) linking most impacted business strategies connecting development goals (SDGs). These enable readers understand how society at large can responsibly implement, adopt, metaverse. By utilizing frameworks, businesses identify take action any potential negative impacts.

Language: Английский

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The Impact of Trust-Building Mechanisms on Purchase Intention towards Metaverse Shopping: The Moderating Role of Age

International Journal of Human-Computer Interaction, Journal Year: 2023, Volume and Issue: 40(12), P. 3185 - 3203

Published: March 10, 2023

Given the uncertainty of online transactions in metaverse shopping, digital economy encourages building a trustworthy virtual environment. Based on media richness theory, this article examines how perceived helps engender multidimensional trust (i.e., cognitive and affective trust) leads to purchase intention context shopping. The proposed model is tested based survey data from 332 consumers an scenario-based platform pertaining initiatives. Structural equation modeling used examine research model. empirical findings show that builds trust, which turn affects towards Furthermore, we classify into natives (DNs) immigrants (DIs) chronological age different influences two dimensions shopping between groups. We identify address several knowledge gaps extant literature. also discuss theoretical managerial implications propose suggestions for future research.

Language: Английский

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What is novel about the Metaverse?

International Journal of Information Management, Journal Year: 2023, Volume and Issue: 73, P. 102684 - 102684

Published: July 17, 2023

The Metaverse is not a radical departure. It an incremental evolution. Previous virtual worlds, like Second Life, have laid the groundwork for development of by providing valuable insights into environments and social interactions. Studies these earlier platforms contribute to more nuanced understanding what is, it not. Based on studies worlds applying inductive processes reflection abstraction, we propose framework that supports identification attributes help differentiate from previous user experience perspective. We demonstrate value comparing Life. Our comparative analysis ground current discussions about deeper in established discourse worlds. They also shed light potential impact Metaverse, special role its immersiveness us identify lessons learned can inform Metaverse's further development.

Language: Английский

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Immersive time (ImT): Conceptualizing time spent in the metaverse

International Journal of Information Management, Journal Year: 2023, Volume and Issue: 72, P. 102659 - 102659

Published: May 4, 2023

Language: Английский

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Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103671 - 103671

Published: Dec. 27, 2023

Language: Английский

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How Does the Metaverse Shape Education? A Systematic Literature Review

Applied Sciences, Journal Year: 2023, Volume and Issue: 13(9), P. 5682 - 5682

Published: May 5, 2023

In recent years, the potential of metaverse as a tool to connect people has been increasingly recognized. The opportunities offered by seem enormous in many sectors and fields application. However, on academic side, although growing number papers have found address adoption metaverse, clear overview solutions place their impact education largely neglected so far. context increasing challenges with this review aims investigate role education. This contribution research gap offering state-of-the-art analysis plays relation future work. study is based systematic approach performed means Preferred Reporting Items for Systematic Review Meta-Analyses (PRISMA) protocol. findings help us better understand benefits, risks immersive innovative learning experiences. Implications are discussed streams investigation identified.

Language: Английский

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Mapping Metaverse Research: Identifying Future Research Areas Based on Bibliometric and Topic Modeling Techniques

Information, Journal Year: 2023, Volume and Issue: 14(7), P. 356 - 356

Published: June 22, 2023

The metaverse represents an immersive digital environment that has garnered significant attention as a result of its potential to revolutionize various industry sectors and profound societal impact. While academic interest in the surged, dearth comprehensive review articles employing bibliometric techniques remains. This study seeks address this gap by analyzing 595 metaverse-related journal using topic modeling techniques, marking first kind investigate profile research. findings reveal exponential growth research since 2020, identifying major trends, prolific authors, most active journals field. A keyword co-occurrence analysis further uncovers four clusters interests, highlighting unique facets underscoring far-reaching implications across sectors, including education, healthcare, retail, tourism. emphasizes need for more collaboration advancing field presents 27 questions future investigation. serves foundation understanding current state trajectory.

Language: Английский

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Digital transformation: A multidisciplinary perspective and future research agenda

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(2)

Published: Feb. 13, 2024

Abstract Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering era characterized by extensive digital businesses, society, and consumers. Therefore, become a pivotal focus for organizations across various in recent years. Despite differing scholarly perspectives concept elements transformation, consensus exists that it significantly impacts consumer decisions necessitates organizational adaptation. Recent challenges such as COVID‐19 pandemic have further accelerated need its effects This editorial perspective this most important topic to establish future research agenda encompassing dimensions transformation. The purpose is review from multidisciplinary viewpoint provide insights into several key domains—Internet‐of‐Things, social media, mobile apps, artificial intelligence, augmented virtual reality, metaverse, corporate responsibility—that poised fuel pace Each domain analyzed through lens introduction, role, importance, multifaceted impact, conclusions. Future directions suggested.

Language: Английский

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