A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing

Scientific Annals of Economics and Business, Journal Year: 2023, Volume and Issue: 70(3), P. 459 - 472

Published: Sept. 19, 2023

The aim of this study is to perform a comprehensive bibliometric analysis functional near-infrared spectroscopy (fNIRS) and magnetic resonance imaging (fMRI) tools. To achieve aim, we adopted the Preferred Reporting Items for Systematic Reviews Meta-Analyses (PRISMA) protocol (VOSviewer) extracting relevant papers (articles reviews) from Scopus database between 2002 2022. A total 86 were included in analysis. results showed an increasing trend publications over years—the top countries terms publication outcome United States, Germany, Spain, Australia. also identified most influential authors institutions field. In addition, analyzed frequently cited articles, journals, keywords related fNIRS fMRI This provides insights into current state research on It direction future study, will provide general details about trends neuromarketing using fMRI.

Language: Английский

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Revolutionizing consumer insights: the impact of fMRI in neuromarketing research

Future Business Journal, Journal Year: 2024, Volume and Issue: 10(1)

Published: July 9, 2024

Abstract This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" "functional magnetic resonance imaging fMRI." Utilizing the PRISMA framework R package software, we analyzed thirty-six Scopus-indexed articles. The USA California Institute Technology emerged as leading contributors, with Rangel, A., Reimann, M., notable authors. Prominent themes include 'advertising,' 'product,' 'price,' 'brand', “Journal Consumer Psychology” Neuroscience” being key publications. most cited article is "Marketing actions can modulate neural representations experienced pleasantness," 620 citations. In addition, fMRI has been used to behavior (impulsiveness, reward, emotion, decision-making, memory) toward marketing stimuli such price (WTP), advertising (celebrity endorsement, MSV), product (packaging design), brand (Halal logo, label, personality). provides an invaluable literature review matrix detailed insights into current trends neuromarketing utilizing fMRI. highlights significant impact both academic commercial realms, offering new for targeted research. It valuable guidance developing more effective strategies, understanding decision-making processes, enhancing business performance, collaborating academically.

Language: Английский

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The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention

Brain and Behavior, Journal Year: 2024, Volume and Issue: 14(6)

Published: June 1, 2024

Abstract Introduction This study investigates the determinants impacting consumer purchasing behavior. Methods Utilizing multidimensional planned behavior theory alongside measures of brand awareness and green awareness, this examines mediating role theory. Empirical data were gathered through a survey conducted among Generation Z university students, yielding 638 responses. Analysis was performed on 590 valid Results Findings indicate that marketing initiatives positively influence consumers’ purchase intentions. Subdimensions (TPB), namely, attitude, subjective norms, perceived behavioral control, serve to strengthen these relationships mediate interaction process. Conclusion contributes novel insights burgeoning field literature, offering structural model for firms policymakers. It suggests companies can effectively engage in informal education efforts, thereby influencing decisions via Moreover, such activities foster an increase providing with opportunity promote conscious The study's utilization TPB is both timely original, particularly its alignment United Nations 2030 Sustainable Development Goals.

Language: Английский

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The Moderation of Organizational Readiness on the Relationship Between Toe Factors and Fintech Adoption and Financial Performance

Journal of Law and Sustainable Development, Journal Year: 2023, Volume and Issue: 11(3), P. e730 - e730

Published: Aug. 2, 2023

Purpose of the study: The purpose study was to discuss impact TOE factors on FinTech Adoption and Financial Performance role organizational readiness as moderation in Jordanian commercial banks. Theoretical framework: In order examine how embrace Fintech its effects Performance, this provides an enhanced technology acceptance model (TOE) that includes relative advantage, top management support, competitive pressure, technological compatibility. Method: A questionnaire we created distributed bank managers, department heads, supervisors working for banks yielded 215 valid replies. To test hypotheses, used a structural equation (SEM) analyze data correlations between all latent variables. Results conclusion: results reveal positive significant relationship Relative Advantage, Top Management Support, Competitive Pressure compatibility has insignificant effect Adoption, Also showed Performance. moderating Technological Compatibility Adoption. This also shows does not have Adoption. Search implications: study's findings imply need further research exploration into improve financial performance remain market. Originality value: contributes integrating adoption Fintech's trust with TOE, adds body knowledge usage by offering more thorough understanding influence users' views.

Language: Английский

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Technology factors and ERP system efficiency in the Jordanian industrial firms: does company size matter?

Humanities and Social Sciences Communications, Journal Year: 2024, Volume and Issue: 11(1)

Published: May 25, 2024

Abstract The study was structured to investigate the impact of technological factors on effectiveness enterprise resource planning (ERP) in Jordanian industrial firms, using a descriptive-analytical approach. This also examines company size as moderator variable, which has been measured logarithm total assets extracted from each firm’s annual report. study’s target population consisted all firms listed Amman Stock Exchange, totaling 55 firms. Managers participated respondents, with 220 questionnaires distributed electronically, averaging four per company. After data collection, 92 valid were used for statistical analysis. findings indicate significant and positive relationship between (such ease use, perceived usefulness, digital proficiency) ERP system However, revealed that trust, one factors, did not significantly efficiency. Additionally, it found moderating role moderates positively two (i.e., usefulness proficiency), research suggests Jordan should take into account including like proficiency, remain current advancements can improve efficiency systems. is important due influence have operational companies, aiding them their decision-making processes.

Language: Английский

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Exploring the Tourism, Neuro-tourism, and Hospitality Nexus: A Comprehensive Bibliometric Analysis

Journal of Tourism and Services, Journal Year: 2023, Volume and Issue: 14(27), P. 197 - 221

Published: Dec. 18, 2023

Despite the considerable attention toward tourism and hospitality, neuro-tourism remains largely unexplored within academic investigations. This study is designed to provide bibliometric analysis in tourism, neuro-tourism, hospitality research using VOSviewer fill gap. We followed Preferred Reporting Items for Systematic Reviews Meta-Analyses (PRISMA) framework select relevant papers on Scopus database between January 2009 July 2023. Analyzing 971 revealed that UK top country publication (289 11,391 citations), while Italy was lowest list (42 4651 citations). Buhalis, D., identified as most influential author, with 18 highest-cited (1833 Furthermore, strongest pair authors correlation Okumus, F. Rahimi, R., 468 links, highlighting a significant degree of connection their respective references. Keywords related include "halal tourism," "urban "rural "food "Islamic hospitality," "hospitality ecosystem," "neuroscience." “International Journal Contemporary Hospitality Management” productive journal (96 4,312 this published most-cited paper, "An assessment use partial least squares structural equation modeling (PLS-SEM) research,” 687 citations. first conduct research; therefore, it will lead more publications subjects by directing researchers less studied fields such neuro-tourism. Additionally, scholarly collaborations may improve depth research.

Language: Английский

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The Neuroaesthetic Impact of Michelangelo's David in Levi's Ad Campaign: Cognitive and Emotional Responses to Classical Art in Modern Advertising

SSRN Electronic Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 1, 2025

This study aimed at revealing the way Michelangelo's David in Levi's advertisement campaign influences neuroaesthetics, specifically by focusing on cognitive and affective responses caused classical art modern ads. A systematic survey technique was used to gather data from 384 participants exposed a quantitative correlational study. paper examined how positive reappraisal, emotional resonance, aesthetic reflection, disengagement, visual problem-solving are interconnected. It is through SEM that meaningful links could be established between cognition, such as reinterpretation, beauty problem-solving, consequences, which include awe, psychological disengagement. There decent fit model's indices: The findings of CFI, GFI, RMSEA, along with RMR should highlight significance involvement explaining variations reaction. point fact tradition marketing strongly evokes responses; therefore, adding advertising strategies results making brands more appealing customers engaged, makes advertisements even effective.

Language: Английский

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Exploring the Path of Biomedical Technology in Consumer Neuroscience Research: A Comprehensive Bibliometric Analysis

International Journal of Online and Biomedical Engineering (iJOE), Journal Year: 2023, Volume and Issue: 19(16), P. 127 - 144

Published: Nov. 15, 2023

This study performs a comprehensive bibliometric analysis of biomedical (i.e., non-brain) technology such as eye-tracking (ET), electromyography (EMG), galvanic skin response (GSR), implicit association test (IAT), and electrocardiogram (ECG) tools in studying consumer’ behavior. To achieve this aim, we adopted the Preferred Reporting Items for Systematic Reviews Meta-Analyses (PRISMA) protocol (VOSviewer software) extracting relevant documents from Web Science (WOS) database between 2013 June 2023. A total 58 (fifty-one articles seven review articles) were included analysis. The results showed an increasing trend publications over years—the top countries terms publication outcome Spain (13 papers) USA (10 papers). also identified most influential authors, Babiloni, F. Cherubino, P. It was further analyzed cited article, which is titled “Neurophysiological Tools to Investigate Consumer’s Gender Differences during Observation TV Commercials”, keywords related neuromarketing non-brain tools. Additionally, Frontiers Psychology determined most-productive journal. reveals insights into current state research. provides future research directions consumer neuroscience field. will provide general details about trends using technology.

Language: Английский

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Tools in Marketing Research: Exploring Emotional Responses to Stimuli

Scientific Annals of Economics and Business, Journal Year: 2024, Volume and Issue: 71(2), P. 173 - 192

Published: June 4, 2024

Electromyography (EMG), galvanic skin responses (GSR), and electrocardiogram (ECG) tools have been used to investigate emotional marketing stimuli, encompassing advertisements, product packaging, brand logos. However, despite the widespread application of EMG, GSR, ECG in neuromarketing research, a comprehensive synthesis their collective impact remains conspicuously absent. Addressing this gap is primary goal present review paper, which systematically scrutinizes recent studies employing assess stimuli. Employing Preferred Reporting Items for Systematic Reviews Meta-Analyses (PRISMA) protocol, relevant articles were meticulously extracted from Scopus database, spanning years 2009 2022, including twenty detailed analysis. The outcomes underscore unique insights offered by these into reactions, emphasizing that utilization can afford more understanding intricate processes. This propels advancements comprehending pivotal role emotions consumer behavior serves as guidepost future research directions burgeoning field. Ultimately, paper aims furnish broad current trends within specifically tools.

Language: Английский

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Research on the effect model of immersive design in interactive advertising

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2025, Volume and Issue: 4, P. 1499 - 1499

Published: March 6, 2025

Introduction: The impact of immersive design in interactive advertising focuses on how visuals Virtual Reality (VR) and elements influence user engagement. With the growing adoption technologies, advertisers seek innovative ways to enhance ad performance optimize interaction. A high grade Deep Learning (DL) was used towards enhancement prediction advertisement (ad) performances yet limitations include insufficient consideration dynamic behavior, challenges analyzing complex multi-modal content, difficulties generalizing findings across diverse formats demographics. Objective: research aims develop a model that analyzes predicts VR goal is leverage DL approaches focalizing efficiency improving results interactions with users. Method: novel Momentum Search-Driven Intelligent ResNet Architecture (MS-IRA) proposed, combining an enhanced momentum-based optimization techniques. dataset comprises engagement measurements, including clicks, time spent, conversion rates throughout multiple types ads, as well visual ads. Through persistent associations, IRA technique improves feature extraction, preprocessing enabling it possible recognize complicated trends Furthermore, by adjusting parameters, MS accelerates up training, assuring faster convergence improved modeling correctness.Result: suggested MS-IRA approach accurately facilitates designs interaction accuracy (AUC 0.98) predicting effectiveness. Conclusion: By leveraging techniques, offers valuable insights into strategies, contributing evolution user-centered approaches.

Language: Английский

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