Revolutionizing consumer insights: the impact of fMRI in neuromarketing research

Future Business Journal, Journal Year: 2024, Volume and Issue: 10(1)

Published: July 9, 2024

Abstract This study performs a comprehensive bibliometric (performance analysis) and thematic content analysis of global research in "neuromarketing or consumer neuroscience" "functional magnetic resonance imaging fMRI." Utilizing the PRISMA framework R package software, we analyzed thirty-six Scopus-indexed articles. The USA California Institute Technology emerged as leading contributors, with Rangel, A., Reimann, M., notable authors. Prominent themes include 'advertising,' 'product,' 'price,' 'brand', “Journal Consumer Psychology” Neuroscience” being key publications. most cited article is "Marketing actions can modulate neural representations experienced pleasantness," 620 citations. In addition, fMRI has been used to behavior (impulsiveness, reward, emotion, decision-making, memory) toward marketing stimuli such price (WTP), advertising (celebrity endorsement, MSV), product (packaging design), brand (Halal logo, label, personality). provides an invaluable literature review matrix detailed insights into current trends neuromarketing utilizing fMRI. highlights significant impact both academic commercial realms, offering new for targeted research. It valuable guidance developing more effective strategies, understanding decision-making processes, enhancing business performance, collaborating academically.

Language: Английский

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Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals

Tourism & Management Studies, Journal Year: 2024, Volume and Issue: 20(3), P. 53 - 78

Published: May 28, 2024

This pioneering study explores the intersection between Neurotourism, defined as integration of neurosciences in tourism, and perception tourism Brand Personality (BP) through advanced use psychophysiology techniques, specifically Eye-Tracking (ET) Galvanic Skin Response (GSR). It analyses how destination brand logos/combination marks images generated by artificial intelligence (AI) influence consumer attention emotional response. Focusing on five dimensions BP proposed Aaker (1997) - sincerity, excitement, sophistication, competence, ruggedness this highlights significant differences men women process react to values associated with specific cities. Employing a rigorous methodological approach application non-parametric statistical analyses, findings reveal distinct patterns visual responses across genders, emphasising importance considering marketing design marks. work not only advances theoretical understanding tourist behaviour but also offers relevant practical implications for management.

Language: Английский

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Tools in Marketing Research: Exploring Emotional Responses to Stimuli

Scientific Annals of Economics and Business, Journal Year: 2024, Volume and Issue: 71(2), P. 173 - 192

Published: June 4, 2024

Electromyography (EMG), galvanic skin responses (GSR), and electrocardiogram (ECG) tools have been used to investigate emotional marketing stimuli, encompassing advertisements, product packaging, brand logos. However, despite the widespread application of EMG, GSR, ECG in neuromarketing research, a comprehensive synthesis their collective impact remains conspicuously absent. Addressing this gap is primary goal present review paper, which systematically scrutinizes recent studies employing assess stimuli. Employing Preferred Reporting Items for Systematic Reviews Meta-Analyses (PRISMA) protocol, relevant articles were meticulously extracted from Scopus database, spanning years 2009 2022, including twenty detailed analysis. The outcomes underscore unique insights offered by these into reactions, emphasizing that utilization can afford more understanding intricate processes. This propels advancements comprehending pivotal role emotions consumer behavior serves as guidepost future research directions burgeoning field. Ultimately, paper aims furnish broad current trends within specifically tools.

Language: Английский

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Uncorking the psychological factors behind habits and NoLo wine preferences

British Food Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 14, 2025

Purpose The consumption of no-and low-alcohol (NoLo) wines has emerged as a growing trend among Italian millennials, reflecting shift towards healthier and more mindful drinking habits. This paper delves into the social factors driving this trend, employing rational habit theory to provide comprehensive understanding NoLo behaviour millennials. Design/methodology/approach research design comprises symmetrical asymmetrical approach. study employs Cluster fsQCA understand granularities wine consumption. Findings present reveals that young adults are willingness pay (WTP) for in exchange improved health benefits reward. contrarian observation relatively consumers with low average income exhibiting high wine. Research limitations/implications sample is limited Italy skewed terms participants were aware but did not consume it past year. identified paradoxical stance family group willingness-to-pay de-alcoholised Practical implications Firstly, increasingly health-conscious, seeking alternatives alcohol promote well-being reduce risks associated excessive Secondly, mindfulness practices have gained popularity altering self-perception, leading preference beverages align stress reduction. offers suitable alternative, providing similar sensory experience without intoxicating effects alcohol. Social Habit theory, pioneered by James (1890), posits habits formed through three-stage process: cue, routine In context consumption, cues can include gatherings, dining occasions or relief triggers. involves act consuming wine, while reward stems from perceived such reduced intake, acceptance. prevalence be attributed confluence factors. Originality/value attempts evaluate case using conceptual configuration necessary conditions, viz. norms health-consciousness.

Language: Английский

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The flavor of history: a bibliometric insight into culinary heritage tourism research

Journal of Heritage Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 29

Published: April 7, 2025

Language: Английский

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Halal tourism research in Indonesian context: a bibliometric analysis

Discover Sustainability, Journal Year: 2025, Volume and Issue: 6(1)

Published: April 8, 2025

Language: Английский

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A Bibliometric Review of Innovations in Sustainable Tourism Research: Current Trends and Future Research Agenda

Sustainability, Journal Year: 2024, Volume and Issue: 16(16), P. 7124 - 7124

Published: Aug. 19, 2024

This bibliometric review explores the existing publications regarding innovations in sustainable tourism. The aim of was to determine research trends field tourism by mapping on and “smart” aspects contributing outlining recent trends, identifying general topics subtopics, thus guiding future researchers choosing an attractive direction. analysis based PRISMA guidelines provided extract 179 all-open-access documents (articles, papers, conference book chapters) from Scopus database. As found be expanding (thirty-eight were dated 2023 compared one 2010), its attractiveness confirmed. most-cited showed existence three trends: (1) management-focused, (2) sustainability-focused, (3) smart/ITCs-focused. Moreover, author keywords enabled main themes, namely tourism, sustainability, management, scope, innovation, smart, method, providing considerations for future. For a broader dissemination their findings, authors are encouraged pay greater attention these factors: inter-country collaboration, leading institution, journal choice, topic choice.

Language: Английский

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Digital technologies' impacts on alleviation of poverty: a bibliometric review

Journal of strategy and management, Journal Year: 2024, Volume and Issue: unknown

Published: May 15, 2024

Purpose Digital technologies have been found to long-lasting impacts on poverty. This study has conducted shed light the contributions made by digital toward poverty alleviation and also provide future research directions. Design/methodology/approach The authors thoroughly studied sample of 258 publications from Scopus database, covering period 1982 June 2023. Using VOS viewer Bibliometrix R , various graphs networks are developed understand publication trends, collaborations intellectual structures. Findings A significant amount existing literature impact demonstrates need for more studies in this area. Lack information communication technology (ICT) infrastructure access exhibits less opportunity work, social networking entrepreneurship, directly affecting people’s livelihoods developing countries. Practical implications will help country planners, regulatory bodies academicians get a deeper insight into develop agenda. Originality/value employs considerable time, year To best authors’ knowledge, current is pioneer using bibliometric analysis identify attempt surely be helpful academicians, researchers those working identifying alleviation.

Language: Английский

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Network Structure of Online Customer Reviews and Online Hotel Reviews: A Systematic Literature Review

Information, Journal Year: 2024, Volume and Issue: 15(6), P. 334 - 334

Published: June 6, 2024

This study conducts a bibliometric analysis of online customer and hotel review research, aiming to provide insights into where each field comes from, stands now ought go in the future. In particular, this examines how existing research on reviews can benefit future research. Data collected from Web-of-Science Scopus created an expanded network 797 core articles 19,374 citations identify intellectual structures, developing trends, gaps. offers visual overview journals, institutions, countries, themes authors assess overall directions hotels take. It underscores necessity for rigorous relevant amid proliferation emphasises imperative academia bridge gap between theoretical practical applications within dynamic tourism industry. provides researchers industry professionals with useful tools understand deal complexities reviews. also highlights important role these play shaping strategies.

Language: Английский

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Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 49(1)

Published: Dec. 30, 2024

ABSTRACT This study aims to explore the application of electroencephalography (EEG) tools in examining latent consumer behavior, emphasizing emotions, attention, preferences, memory, and decision‐making response various marketing stimuli (e.g., products, pricing, branding, advertising). adopts a thematic review approach, employing systematic literature methodology Preferred Reporting Items for Systematic Reviews Meta‐Analyses [PRISMA] protocol). Our investigation unearthed 155 articles from Scopus Web Science databases, spanning 2010–2023. The findings reveal marked increase EEG‐related research, underscoring its effectiveness consumers' reactions stimuli. rise reflects growing recognition among researchers EEG's ability address research challenges, particularly advertising, product development, pricing. EEG predominantly targets followed by delves deeply into behavior aspects such as emotional, cognitive, processes. further highlights cutting‐edge potential predict ad success, optimize features, refine pricing strategies with unprecedented accuracy. Specifically, emotion‐based ads profoundly influence decision‐making, offering novel insights emotional engagement. emphasizes groundbreaking role minimizing verbal biases revealing which is increasingly recognized critical developing more effective strategies. underscores theoretical practical contributions offers pioneering Future should expand on these findings, exploring neurodesign social neuroscience push frontiers analysis.

Language: Английский

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