When good meets fashion brand: from cause-related marketing to Gen Z loyalty DOI
Soumaya Mersni, Hechmi Najjar

International Review on Public and Nonprofit Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 17, 2024

Language: Английский

Exploring the drivers behind women’s intentions towards climate change mitigation through urban forest conservation DOI
Rahim Maleknia,

Tayebeh Salehi

Urban forestry & urban greening, Journal Year: 2024, Volume and Issue: 97, P. 128395 - 128395

Published: June 5, 2024

Language: Английский

Citations

16

Do generational differences determine the conservation intention and behavior towards sacred trees? DOI Creative Commons
Rahim Maleknia, Claudia Heindorf,

Mehdi Rahimian

et al.

Trees Forests and People, Journal Year: 2024, Volume and Issue: 16, P. 100591 - 100591

Published: May 24, 2024

Conserving sacred trees is paramount for biodiversity preservation and the safeguarding of biocultural heritage. However, evolving perceptions across generations raise concerns about future existence these significant landscape elements. This study aims to examine factors influencing intention behavior two towards tree conservation. Drawing upon an extended theory planned behavior, we integrate "cultural values" "religious as new variables in model. Through a questionnaire survey, 399 individuals representing both young old were interviewed. Structural equation modeling was employed data analysis. The research explained 57% 60% variance intentions, 7% 81% actual behaviors generations, respectively. Attitude found be crucial shaping intentions generations. Subjective norms significantly influenced older generation, while not observed among younger generation. Perceived behavioral control positively impacted age groups, but its effect on varied. While it translated into conservation did have same Furthermore, cultural religious values though their impact differed. they translate practices These findings emphasize interplay generational differences, behaviors. Given role generation trees, targeted initiatives addressing specific needs are essential, exhibit lower provides valuable insights designing effective strategies sustainable foster

Language: Английский

Citations

14

Application of social cognitive theory to determine shaping factors of environmental intention and behaviors of ecotourist in forest areas DOI Creative Commons
Sahar Erfanian, Rahim Maleknia, Aureliu Florin Hălălișan

et al.

Frontiers in Forests and Global Change, Journal Year: 2024, Volume and Issue: 7

Published: Oct. 21, 2024

Background Ecotourism as a responsible travel to natural areas is proposed strategy for forest conservation by enhancing the livelihoods of local communities. However, engaging in environmentally friendly behaviors during visit crucial factor achieving this conservation. This study aimed examine determinants intention and actual environmental behavior among ecotourists their visits forests. Methods Utilizing social cognitive theory theoretical framework, data from 409 visitors recreational were analyzed. After confirming validity reliability data, structural equation modeling was employed analysis. Results The results indicated that model could explain 59% behavioral 27% visits. Additionally, influence other identified two significant individuals’ intention. Self-efficacy also emerged factors which shape tourists, positively. Discussion findings suggest expectations, learning fellow abilities while addressing barriers exhibiting should be prioritized promotional planning ecotourism.

Language: Английский

Citations

8

Climate change and urban forests: generational differences in women’s perceptions and willingness to participate in conservation efforts DOI Creative Commons
Rahim Maleknia, Raluca Enescu,

Tayebeh Salehi

et al.

Frontiers in Forests and Global Change, Journal Year: 2025, Volume and Issue: 7

Published: Jan. 17, 2025

Introduction Climate change represents one of the most pressing challenges confronting contemporary societies. Despite occupying a relatively small proportion Earth’s surface, cities contribute disproportionately to greenhouse gas emissions. Urban forests, as vital form natural infrastructure, play critical role in mitigating adverse impacts climate change. Effective management and conservation these resources necessitate active engagement from diverse stakeholder groups, with women being particularly important demographic. However, generational differences women’s perceptions their willingness participate urban forest have received limited investigation. This study seeks address this gap by comparing participation intentions two groups women: those belonging Generation Z earlier generations. Methods The sample comprised 401 395 other Data for were collected using questionnaire administered through multi-stage cluster sampling method. data encompassed participants’ awareness change, its causes, dual engage management, demographic characteristics such age, educational level, family size, income, highest education family, levels fathers mothers. analysis was conducted both descriptive inferential statistical methods. Results results revealed significant understanding recognizing forests effects, demonstrating conservation. Across all measures, exhibited higher compared older Furthermore, increased issues positively associated greater management. Socio-economic factors also influenced differently between highlighting nuanced effects variables on intentions. Discussion showed althought observed consistently led heightened among These findings underscore importance adopting intergenerational perspectives emphasizing that promotional programs must be tailored account effectively maximize foster widespread efforts.

Language: Английский

Citations

0

Motivational dimensions of slow fashion to promote environmentally and socially sustainable consumption in the fashion industry DOI
Leonardo Ortegón Cortázar, Gabriel Cachón‐Rodríguez, Laura Pascual‐Nebreda

et al.

Journal of Fashion Marketing and Management, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 10, 2025

Purpose The aim of this research is to assess the impact motivational dimensions slow fashion (exclusivity, equity, authenticity, functionality and localism) on environmental socially sustainable consumption. Design/methodology/approach necessary information conduct empirical analysis was obtained through an online survey administered consumers fashion. Data processing carried out using partial least squares structural equation modeling (PLS-SEM) technique. Findings results demonstrate that exclusivity equity significantly influence environmentally However, indicate authenticity localism only have a significant consumption not Furthermore, findings also reveal has solely Research limitations/implications This study based self-reported data collected from buyers aged between 18 29, commonly known as Generation Z. Future could enhance generalizability by conducting comparative studies involving other age groups, both older younger, who are interested in Although existing literature suggests generation shows stronger preference for products brands promote responsible practices, broadening scope include demographics provide more comprehensive understanding Practical implications suggest importance developing value propositions align with factors such equity. Moreover, practical nature these evident maximizing their effects friendly behaviors, care behaviors social responsibility. It recommended emphasize attributes garment scarcity, durability, degree personalization, provenance benefits company’s responsibility foster behaviors. Originality/value contributes better measures provides valuable managers industry clarifying act triggers consumer’s perspective.

Language: Английский

Citations

0

Gen Z – pioneers or paradox in sustainable tourism? DOI Creative Commons
Siamak Seyfi, C. Michael Hall, Marianna Strzelecka

et al.

Journal of Sustainable Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 29

Published: April 22, 2025

Language: Английский

Citations

0

A new brief scale for social pro-environmental behaviors in adolescents by applying Item Response Theory: The S-PEBS-A DOI
Maria Anna Donati,

Sofia Santisi,

Luciano Romano

et al.

Journal of Environmental Psychology, Journal Year: 2025, Volume and Issue: unknown, P. 102562 - 102562

Published: March 1, 2025

Language: Английский

Citations

0

Generation Z and Climate Mitigation Initiatives: Understanding Intention to Join National Tree-Planting projects DOI Creative Commons
Rahim Maleknia,

Samane Namdari

Trees Forests and People, Journal Year: 2024, Volume and Issue: unknown, P. 100754 - 100754

Published: Dec. 1, 2024

Language: Английский

Citations

2

When good meets fashion brand: from cause-related marketing to Gen Z loyalty DOI
Soumaya Mersni, Hechmi Najjar

International Review on Public and Nonprofit Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 17, 2024

Language: Английский

Citations

0