Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 26
Published: Dec. 13, 2024
Decision-making
in
businesses,
especially
marketing,
is
increasingly
becoming
complex.
The
number
of
parameters
that
decision-makers
need
to
evaluate
numerous.
Modern
decision-making
requires
feeding
customized
inputs
(such
as
stakeholder
preferences)
and
dealing
with
ambiguity
uncertainty,
amongst
others,
based
on
the
problem.
This
necessitated
development
advanced
mathematical
statistical
techniques.
chapter
focuses
Fuzzy
Grey
Methods,
Utility-based
preference
modeling
methods,
ranking
evaluation-based
methods.
Several
examples
from
marketing
domain
are
discussed
for
understanding
scenarios
which
methods
can
be
applied.
By
integrating
sophisticated
analytical
techniques
handle
imprecision,
non-linear
relationships,
heterogeneous
data
sources,
businesses
expected
develop
more
adaptive,
intelligent
processes
go
beyond
traditional
linear
approaches.
Energies,
Journal Year:
2025,
Volume and Issue:
18(6), P. 1526 - 1526
Published: March 19, 2025
The
operation
of
Heating
Ventilation
and
Air
Conditioning
(HVAC)
systems
in
densely
occupied
spaces
results
considerable
energy
consumption.
In
the
post-pandemic
context,
stricter
indoor
air
quality
standards
higher
ventilation
rates
further
increase
demand.
this
paper,
retrofit
a
partial
recirculation
all-air
HVAC
system
serving
university
lecture
room
located
Southern
Italy
is
analyzed.
Multi-Objective
Optimization
(MOO)
Multi-Criteria
Decision-Making
(MCDM)
approaches
are
used
to
find
optimal
design
alternatives
rank
these
considering
two
different
decision-makers,
i.e.,
public
private
stakeholders.
Among
Pareto
solutions
obtained
from
optimization,
alternative
identified,
encompassing
three
Key
Performance
Indicators
using
new
robust
MCDM
approach
based
on
four
methods,
TOPSIS,
VIKOR,
WASPAS,
MULTIMOORA.
show
that,
era,
baseline
scenarios
for
infection
reduction
that
do
not
involve
introduction
demand
control
strategies
cause
consumption
negligible
values
up
59%.
On
contrary,
involving
decrease
between
5%
38%.
findings
offer
valuable
guidance
retrofits
education
similar
buildings,
emphasizing
potential
balance
occupant
health,
efficiency,
cost
reduction.
also
highlight
significant
CO2
reductions
minimal
impacts
thermal
comfort,
showcasing
substantial
savings
through
targeted
retrofits.
