What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective

Journal of Retailing and Consumer Services, Journal Year: 2022, Volume and Issue: 72, P. 103240 - 103240

Published: Dec. 28, 2022

Language: Английский

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How do virtual streamers affect purchase intention in the live streaming context? A presence perspective

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 73, P. 103356 - 103356

Published: April 8, 2023

Language: Английский

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Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants

Electronic Commerce Research and Applications, Journal Year: 2022, Volume and Issue: 55, P. 101193 - 101193

Published: Aug. 23, 2022

Language: Английский

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How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement

Journal of Research in Interactive Marketing, Journal Year: 2023, Volume and Issue: 17(5), P. 754 - 772

Published: Feb. 9, 2023

Purpose This study explores how perceived interactivity effects in Livecommerce influences consumers' shopping intentions live stream commerce. The authors specifically examine the mediating roles of immersion and hedonic/utilitarian gratification, as well moderating role product involvement identifying boundary conditions. Design/methodology/approach A scenario-based online survey was conducted among American consumers via Prolific.co , an crowdsourcing platform. final sample included 187 respondents (male, 63.1 per cent; Caucasian, 61.5 cent). Findings results indicate that significantly influenced intentions. Consumers' sense gratification were identified serial mediators between It also found individuals' moderated on Originality/value provides empirical evidence plays important creating effectively immersive media experience commerce, which further contributes to higher utilitarian hedonic gratifications. varying levels can have differing effects. Managerial implications are provided.

Language: Английский

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Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services?

International Transactions in Operational Research, Journal Year: 2022, Volume and Issue: 31(2), P. 1093 - 1121

Published: Aug. 4, 2022

Abstract E‐commerce platforms provide sales channels for enterprises to exploit more markets. Meanwhile, platform supply chain members are increasingly using live streaming services boost profits. However, whether introduce and which operation strategy implement is unclear. In this study, we construct three models examine the in an by considering services. The results show that introducing always beneficial both supplier. When introduced appropriate revenue sharing proportion signing fees set members, of implemented manufacturer consistent choice also system consumers.

Language: Английский

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How social media live streams affect online buyers: A uses and gratifications perspective

International Journal of Information Management, Journal Year: 2023, Volume and Issue: 70, P. 102621 - 102621

Published: Jan. 10, 2023

Language: Английский

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How IT affordances influence customer engagement in live streaming commerce? A dual-stage analysis of PLS-SEM and fsQCA

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 74, P. 103390 - 103390

Published: May 5, 2023

Language: Английский

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The power of talk: Exploring the effects of streamers’ linguistic styles on sales performance in B2B livestreaming commerce

Information Processing & Management, Journal Year: 2023, Volume and Issue: 60(3), P. 103259 - 103259

Published: Jan. 3, 2023

Language: Английский

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Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny

Sustainability, Journal Year: 2023, Volume and Issue: 15(15), P. 11835 - 11835

Published: Aug. 1, 2023

The aim of this study is to consolidate the state mobile commerce consumer research from 2001 2022. Based on a systematic literature review employing bibliometric technique, not only reports significant contributions authors and their affiliations but also discusses evolution m-commerce over last two decades. Examination annual production trends revealed that publications were rise all along; year 2022 clocked highest number (53 documents), which further reinforces domain in its blooming season. China most contributing country terms citations received, followed by USA. author Keng-Boon Ooi has been productive researcher; his studies continue be foundation continues thrive. analysis scientific mapping that, although many carried out adoption intention, focus researchers lately shifted towards studying continuous use intention (since 2018). Further, it was observed base theory, Technology Acceptance Model, widely used for determining antecedents technology losing significance being overtly replaced Unified Theory Use Technology. While topics “trust, loyalty, satisfaction, banking, UTAUT, continuance perceived enjoyment, COVID-19” identified as mother (engine) themes, keywords “privacy, self-efficacy, social influence, TAM, attitude, use” became diminishing themes. following have emerging themes: “Mobile commerce, Mobile payment, marketing, Omnichannel, Fintech, Live streaming commerce”. This provides useful insights potential researchers.

Language: Английский

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Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform

Electronic Commerce Research and Applications, Journal Year: 2024, Volume and Issue: 65, P. 101381 - 101381

Published: March 19, 2024

We propose metaverse as a medium for customer brand active engagement and stimulating the purchase intentions towards in real world. The participants recruited study were Gen Z respondents who are main adopters of metaverse. 'Nikeland' Roblox (one successful early versions metaverse) was chosen experiential space participants. results indicated that new age consumers looking forward to futuristic technology platform reported interactivity (user control, two-way communication, synchronicity) world positively impacts consumers' experience trust, knowledge attachment which turn impact leading 'consumer intention product experienced metaverse' marketers advertisers can engage customers through initiatives like Digital bill boards, NFTs, virtual events, tours, avatars stores.

Language: Английский

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