The Impact of TikTok User Satisfaction on Continuous Intention to Use the Application

Journal of Open Innovation Technology Market and Complexity, Journal Year: 2022, Volume and Issue: 8(3), P. 125 - 125

Published: July 18, 2022

People use social media not only for purposes but also business purposes. It is used in management and marketing as a tool to manage organizations market products services, especially influence customers' intention satisfaction. Therefore, the research purpose define factors that continuous TikTok Jordan what extent satisfaction with influences TikTok. The current uses quantitative cross-sectional approach. Data was collected by online surveys shared on several sites such WhatsApp, Instagram, Facebook. A total of 402 responses were valid further analysis. Then, Structural Equation Modeling (SEM) performed. results indicate following significantly affect satisfaction: self-expression, informativeness, sense belonging, trendiness However, do sociability, affection TikTok, past time can explain 48.5% Finally, has positive significant users' 30.6% user's In conclusion, have heavily increase intention.

Language: Английский

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Technological Breakthroughs in Sport: Current Practice and Future Potential of Artificial Intelligence, Virtual Reality, Augmented Reality, and Modern Data Visualization in Performance Analysis

Applied Sciences, Journal Year: 2023, Volume and Issue: 13(23), P. 12965 - 12965

Published: Dec. 4, 2023

We are currently witnessing an unprecedented era of digital transformation in sports, driven by the revolutions Artificial Intelligence (AI), Virtual Reality (VR), Augmented (AR), and Data Visualization (DV). These technologies hold promise redefining sports performance analysis, automating data collection, creating immersive training environments, enhancing decision-making processes. Traditionally, analysis relied on manual subjective observations, standard statistical models. methods, while effective, had limitations terms time subjectivity. However, recent advances technology have ushered a new objective real-time analysis. AI has revolutionized streamlining processing vast datasets, information synthesis. VR introduces highly realistic allowing athletes to train refine their skills controlled settings. AR overlays onto real environment, providing feedback facilitating tactical planning. DV techniques convert complex into visual representations, improving understanding metrics. In this paper, we explore potential these emerging transform offering valuable resources coaches athletes. aim enhance athletes’ performance, optimize strategies, inform Additionally, identify challenges propose solutions for integrating current practices. This narrative review provides comprehensive historical context evolution science, highlighting methods’ merits limitations. It delves transformative AI, VR, AR, DV, insights how tools can be integrated theoretical model.

Language: Английский

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Digital transformation: A multidisciplinary perspective and future research agenda

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(2)

Published: Feb. 13, 2024

Abstract Digital transformation has had an unprecedented influence on all sectors of business over the last decade. We are now entering era characterized by extensive digital businesses, society, and consumers. Therefore, become a pivotal focus for organizations across various in recent years. Despite differing scholarly perspectives concept elements transformation, consensus exists that it significantly impacts consumer decisions necessitates organizational adaptation. Recent challenges such as COVID‐19 pandemic have further accelerated need its effects This editorial perspective this most important topic to establish future research agenda encompassing dimensions transformation. The purpose is review from multidisciplinary viewpoint provide insights into several key domains—Internet‐of‐Things, social media, mobile apps, artificial intelligence, augmented virtual reality, metaverse, corporate responsibility—that poised fuel pace Each domain analyzed through lens introduction, role, importance, multifaceted impact, conclusions. Future directions suggested.

Language: Английский

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Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing

Information & Management, Journal Year: 2023, Volume and Issue: 61(2), P. 103910 - 103910

Published: Dec. 22, 2023

Augmented reality (AR) merges virtual elements with our physical context. Although there is evidence in marketing that AR may be superior to alternative formats, a lack of work explaining from the ground up why this case. Consequently, we applied means-end chain theory identify specific AR-features (e.g., contextualization, interactivity, portability) drive benefits inspiration, better decision-making, time savings, risk reduction). These contribute consumers' goal achievement self-confidence, self-expression, reduced purchase regret). A subsequent study organized these factors into practical framework (SEAD and SALES). This contributes understanding AR.

Language: Английский

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ARvolution: Decoding consumer motivation and value dimensions in augmented reality

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103701 - 103701

Published: Jan. 12, 2024

Recent technological advancements, notably in augmented reality (AR), have disrupted the marketing landscape, arousing interest immersive experiences for consumers. In particular, AR has emerged as a powerful tool marketers across various industries bridging imagination gap. Despite this potential, many managers grapple with how to strategically integrate AR. The literature on highlights its ability inspire, engage, increase sales, induce impulse buying, and enhance customer–brand relationships. However, comprehensive understanding of value provides users remains lacking. This study addresses gap by applying consumption theory identify dimensions influencing usage. By integrating into technology acceptance model, we establish coherent framework analyzing values driving adoption. uncovers importance convenience informational value, closing While emotional hedonic was only significant female consumers, there no statistical support monetary social present study. Thus, motivational that people seek when they use

Language: Английский

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Human-Centered Interaction in Virtual Worlds: A New Era of Generative Artificial Intelligence and Metaverse

International Journal of Human-Computer Interaction, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 43

Published: Feb. 27, 2024

The metaverse has emerged as an exciting new paradigm for human-computer interaction (HCI) and virtual collaboration. This paper presents a comprehensive review of the to address gap in existing literature where there is lack survey that reviews nature its building blocks from human-centric perspective. We first synthesize definition delineate key affordances. then introduce detailed framework encompassing metaverse's nature, infrastructure technologies, input/output technologies facilitate multi-sensory HCI, alongside applications across diverse domains. components within this are explained depth, offering insights into readiness level current technologies. Based on analysis, we outline major open challenges propose promising directions demanding further exploration investigation. By clarifying vision characterizing required realize it, provides essential serves invaluable resource developers researchers working advance transformative medium.

Language: Английский

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Why people use augmented reality in heritage museums: a socio-technical perspective

Heritage Science, Journal Year: 2024, Volume and Issue: 12(1)

Published: April 2, 2024

Abstract With the development of digital technologies, use augmented reality in tourism sector has received increasing attention. However, understanding factors influencing tourists’ post-experience intention with devices is incomplete and there a lack empirical research. This study explores impact AR technical factors, individual situational on users’ usage destination revisit through satisfaction based socio-technical perspective. The survey data collected from 254 visitors who visited Liangzhu Museum using corresponding glasses were analysed, results showed that novelty aspect, technology trust aspect aesthetics, education authenticity influenced visitors’ satisfaction. an future research application to heritage museums.

Language: Английский

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Augmented reality marketing and consumer‒brand relationships: How closeness drives brand love

Psychology and Marketing, Journal Year: 2024, Volume and Issue: 41(4), P. 819 - 837

Published: Jan. 18, 2024

Abstract Marketers use augmented reality (AR) to place virtual brand‐related information into a consumer's physical context. Grounded in the literature on AR, brand love, metaphor theory, and closeness as interpreted by neural theory of language, authors theorize that branded AR content can reduce perceived physical, spatial distance between consumer brand. This subsequently drives emotional relationship form love. Two empirical studies validate this framework. Study 1 shows using an app (vs. non‐AR) increases brand, which turn love (i.e., closeness). 2 replicates finding pre‐/post‐use design. Here, high levels local presence extent consumers perceive actually being present their environment) drive closeness, leads We also find AR's power generate when is already familiar with discuss managerial implications for marketing today metaverse future might be prevalent consumers' everyday perceptions real world.

Language: Английский

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Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping

Internet Research, Journal Year: 2024, Volume and Issue: 34(7), P. 82 - 117

Published: Jan. 26, 2024

Purpose In recent years, there has been significant interest in adopting XR (extended reality) technologies such as VR (virtual and AR (augmented reality), particularly retail. However, extending activities through reality-mediation is still mostly believed to offer an inferior experience due their shortcomings usability, wearability, graphical fidelity, etc. This study aims address the research gap by experimentally examining acceptance of metaverse shopping. Design/methodology/approach conducts a 2 (VR: with vs. without) × (AR: between-subjects laboratory experiment involving 157 participants simulated daily shopping environments. builds physical brick-and-mortar store at campus stocked it approximately 600 products accompanying product information pricing. The devices 3D laser scanner were used constructing three conditions. Findings Results indicate that can comparable to, or even surpassing, traditional terms its instrumental hedonic aspects, regardless slightly reduced perception usability. negatively affected perceived ease use, while significantly increased enjoyment. It surprising lower use appeared be disconnected from attitude toward Originality/value provides important experimental evidence on shopping, finding low may not always detrimental adds theory technology adoption whole. Additionally, reference point for future randomized controlled studies exploring effects adoption.

Language: Английский

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Retailing in the metaverse: A framework of managerial considerations for success

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103791 - 103791

Published: March 12, 2024

Language: Английский

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