Computers in Human Behavior, Journal Year: 2025, Volume and Issue: unknown, P. 108656 - 108656
Published: March 1, 2025
Language: Английский
Computers in Human Behavior, Journal Year: 2025, Volume and Issue: unknown, P. 108656 - 108656
Published: March 1, 2025
Language: Английский
Deleted Journal, Journal Year: 2023, Volume and Issue: 2, P. 28 - 28
Published: June 1, 2023
Introduction: bibliometric studies allow us to assess the current state of research, contributions authors and countries in fields knowledge. An investigation was carried out with objective describing visibility impact scientific production on health policies published Scopus.Method: a study subject Scopus, from 2018 2022, variables such as total documents, number citations, authors, most productive journals countries, Field-Weighted Citation Impact, Quartile journals, were analyzed. Source Normalized Impact per Paper, CiteScore, SCImago Journal Rank.Results: highest articles found 2022 (n=30553), citations (n=277749) weighted citation index field 1,04; 10,9 annual average article. More than half first second quartile. Among main keywords COVID-19, primary care, policies, insurance. The United States stands country institutions 6 top 10, an FWCI 2,14, University Oxford out. BMJ Global Health magazine had SNIP 2,164 SJR 2,376.Conclusions: is abundant, analysis indicators shows that large part research high-impact journals; high levels productivity quality your documents
Language: Английский
Citations
46Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103701 - 103701
Published: Jan. 12, 2024
Recent technological advancements, notably in augmented reality (AR), have disrupted the marketing landscape, arousing interest immersive experiences for consumers. In particular, AR has emerged as a powerful tool marketers across various industries bridging imagination gap. Despite this potential, many managers grapple with how to strategically integrate AR. The literature on highlights its ability inspire, engage, increase sales, induce impulse buying, and enhance customer–brand relationships. However, comprehensive understanding of value provides users remains lacking. This study addresses gap by applying consumption theory identify dimensions influencing usage. By integrating into technology acceptance model, we establish coherent framework analyzing values driving adoption. uncovers importance convenience informational value, closing While emotional hedonic was only significant female consumers, there no statistical support monetary social present study. Thus, motivational that people seek when they use
Language: Английский
Citations
39PLoS ONE, Journal Year: 2024, Volume and Issue: 19(5), P. e0301678 - e0301678
Published: May 13, 2024
Chinese traditional cultural symbols possess great aesthetic and value, are widely utilized in product design. In this study, we explore the relationship between metaphor design based on symbols, customer experience identity, further estimate how these three variables stimulate consumers’ perceived value to generate purchase intention. Based existing literature Stimulus-organism-response theory (SOR), proposed a theoretical research model characterize among experience, A survey was conducted 262 questionnaires were collected total with 241 valid. We used Smart PLS graph version 3.0 for data analysis. Results indicate that cognition of has direct significant impact emotional thereby, eliciting intention, is directly indirectly (i.e., through or value) positively associated also consumer identity mediates indirect effect moderating role not significant. Our findings help expand intentions by rationally using
Language: Английский
Citations
14Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 80, P. 103924 - 103924
Published: May 25, 2024
Language: Английский
Citations
12Industrial Marketing Management, Journal Year: 2024, Volume and Issue: 119, P. 193 - 205
Published: May 1, 2024
Augmented reality (AR) and virtual (VR) are promising approaches that B2B companies consider to be part of their customer experience management. However, this area is largely unexplored academically, resulting in a lack theory practical guidance. Based on existing AR/ VR literature, we anticipate these technologies can expand touchpoints the journey, enhancing experiences professionals involved purchasing activities by providing them with empowerment support. Consequently, applied exploratory, theory-building research identify organize current industry practices into coherent framework theorize role shaping experiences. For example, marketing use cases include project product visualization, event-based engagement, remote support, employee training, particularly employed early stages journey. We also identified several benefits related branding, relationships, transactions, costs, sustainability. The theoretical contribution our study extends understanding AR It provides insights for strategic deployment enhance based real-world examples.
Language: Английский
Citations
10International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(4)
Published: June 14, 2024
Abstract Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption metaverse. This analyses perceptions and drivers influencing behavioural intention use metaverse among Generation Z millennials by employing a sequential mixed‐methods approach. In first stage study, in‐depth expert interviews were conducted ( n = 20), subsequent featured countrywide survey 1253). The outcomes this indicate that perceived usefulness, personal innovativeness, enjoyment, facilitating conditions, telepresence, social presence, trust, regulatory support influence attitudes intentions towards findings also reveal significant difference strength few relationships across age, gender, income levels, shedding light on crucial factors for organisations seeking position themselves strategically various demographic groups. significantly contributes existing knowledge emerging optimistic pessimistic affecting By harnessing these outcomes, can enhance development promotion experiences.
Language: Английский
Citations
10Transportation Research Part E Logistics and Transportation Review, Journal Year: 2025, Volume and Issue: 194, P. 103953 - 103953
Published: Jan. 7, 2025
Language: Английский
Citations
1Behaviour and Information Technology, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 26
Published: Feb. 7, 2025
Language: Английский
Citations
1Journal of Business Research, Journal Year: 2025, Volume and Issue: 194, P. 115357 - 115357
Published: April 10, 2025
Language: Английский
Citations
1Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 207, P. 123605 - 123605
Published: July 24, 2024
The Metaverse is a rapidly developing technology that has attracted interest from various companies. Experts predict exponential growth in profits the market coming years. However, early stages of innovation often bring uncertain and speculative impressions, making its direction, timing, future unclear. viability as either an fails or next technological revolution questionable own right. Academically, generated across disciplines, including psychology, marketing, legal studies. aim this study to systematically consolidate growing literature understand intricate dynamics consumer behavior marketing practices evolving sphere. To achieve this, comprehensive bibliometric analysis was carried considering 284 contributions Web Science on business, management, communication using quantitative tools such VOSviewer SciMAT. provides insight into pioneering contributions, prominent authors, central themes, emerging research challenges related Metaverse. results contribute towards better understanding Metaverse, enabling well-informed decisions for efficient strategies advancements ever-evolving realm both practitioners researchers.
Language: Английский
Citations
7