Towards a Conceptual Framework for Understanding the Experiential and Perceptual Effects of Augmented Reality Advertising DOI
Shiyun Tian, Yanyun Wang

Computers in Human Behavior, Journal Year: 2025, Volume and Issue: unknown, P. 108656 - 108656

Published: March 1, 2025

Language: Английский

Analyzing the Trends and Impact of Health Policy Research: A Bibliometric Study DOI Creative Commons
Javier González‐Argote,

Andrew Alberto López Sánchez

Deleted Journal, Journal Year: 2023, Volume and Issue: 2, P. 28 - 28

Published: June 1, 2023

Introduction: bibliometric studies allow us to assess the current state of research, contributions authors and countries in fields knowledge. An investigation was carried out with objective describing visibility impact scientific production on health policies published Scopus.Method: a study subject Scopus, from 2018 2022, variables such as total documents, number citations, authors, most productive journals countries, Field-Weighted Citation Impact, Quartile journals, were analyzed. Source Normalized Impact per Paper, CiteScore, SCImago Journal Rank.Results: highest articles found 2022 (n=30553), citations (n=277749) weighted citation index field 1,04; 10,9 annual average article. More than half first second quartile. Among main keywords COVID-19, primary care, policies, insurance. The United States stands country institutions 6 top 10, an FWCI 2,14, University Oxford out. BMJ Global Health magazine had SNIP 2,164 SJR 2,376.Conclusions: is abundant, analysis indicators shows that large part research high-impact journals; high levels productivity quality your documents

Language: Английский

Citations

46

ARvolution: Decoding consumer motivation and value dimensions in augmented reality DOI Creative Commons
Carsten D. Schultz, Harish Kumar

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103701 - 103701

Published: Jan. 12, 2024

Recent technological advancements, notably in augmented reality (AR), have disrupted the marketing landscape, arousing interest immersive experiences for consumers. In particular, AR has emerged as a powerful tool marketers across various industries bridging imagination gap. Despite this potential, many managers grapple with how to strategically integrate AR. The literature on highlights its ability inspire, engage, increase sales, induce impulse buying, and enhance customer–brand relationships. However, comprehensive understanding of value provides users remains lacking. This study addresses gap by applying consumption theory identify dimensions influencing usage. By integrating into technology acceptance model, we establish coherent framework analyzing values driving adoption. uncovers importance convenience informational value, closing While emotional hedonic was only significant female consumers, there no statistical support monetary social present study. Thus, motivational that people seek when they use

Language: Английский

Citations

39

Research on consumers’ purchase intention of cultural and creative products—Metaphor design based on traditional cultural symbols DOI Creative Commons

Lili Liu,

Hongxia Zhao

PLoS ONE, Journal Year: 2024, Volume and Issue: 19(5), P. e0301678 - e0301678

Published: May 13, 2024

Chinese traditional cultural symbols possess great aesthetic and value, are widely utilized in product design. In this study, we explore the relationship between metaphor design based on symbols, customer experience identity, further estimate how these three variables stimulate consumers’ perceived value to generate purchase intention. Based existing literature Stimulus-organism-response theory (SOR), proposed a theoretical research model characterize among experience, A survey was conducted 262 questionnaires were collected total with 241 valid. We used Smart PLS graph version 3.0 for data analysis. Results indicate that cognition of has direct significant impact emotional thereby, eliciting intention, is directly indirectly (i.e., through or value) positively associated also consumer identity mediates indirect effect moderating role not significant. Our findings help expand intentions by rationally using

Language: Английский

Citations

14

A holistic framework for consumer usage modes of augmented reality marketing in retailing DOI
Federica Caboni, Vincenzo Basile, Harish Kumar

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 80, P. 103924 - 103924

Published: May 25, 2024

Language: Английский

Citations

12

Augmented and virtual reality in managing B2B customer experiences DOI Creative Commons

Désirée A.C. Wieland,

Björn Sven Ivens,

Elizaveta Kutschma

et al.

Industrial Marketing Management, Journal Year: 2024, Volume and Issue: 119, P. 193 - 205

Published: May 1, 2024

Augmented reality (AR) and virtual (VR) are promising approaches that B2B companies consider to be part of their customer experience management. However, this area is largely unexplored academically, resulting in a lack theory practical guidance. Based on existing AR/ VR literature, we anticipate these technologies can expand touchpoints the journey, enhancing experiences professionals involved purchasing activities by providing them with empowerment support. Consequently, applied exploratory, theory-building research identify organize current industry practices into coherent framework theorize role shaping experiences. For example, marketing use cases include project product visualization, event-based engagement, remote support, employee training, particularly employed early stages journey. We also identified several benefits related branding, relationships, transactions, costs, sustainability. The theoretical contribution our study extends understanding AR It provides insights for strategic deployment enhance based real-world examples.

Language: Английский

Citations

10

Perceptions and drivers of the metaverse adoption: A mixed‐methods study DOI Creative Commons
Nandini Venkatesh Adhini, Ch. V. V. S. N. V. Prasad

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(4)

Published: June 14, 2024

Abstract Metaverse has garnered considerable attention in recent times. Given its swift pace of development, it is imperative to study the adoption metaverse. This analyses perceptions and drivers influencing behavioural intention use metaverse among Generation Z millennials by employing a sequential mixed‐methods approach. In first stage study, in‐depth expert interviews were conducted ( n = 20), subsequent featured countrywide survey 1253). The outcomes this indicate that perceived usefulness, personal innovativeness, enjoyment, facilitating conditions, telepresence, social presence, trust, regulatory support influence attitudes intentions towards findings also reveal significant difference strength few relationships across age, gender, income levels, shedding light on crucial factors for organisations seeking position themselves strategically various demographic groups. significantly contributes existing knowledge emerging optimistic pessimistic affecting By harnessing these outcomes, can enhance development promotion experiences.

Language: Английский

Citations

10

The value of Augmented Reality on platform-based supply chains: Impact of Accuracy Effect and Entertainment Effect DOI
Qiang Zhou,

Xiaolong Guo,

Can Sun

et al.

Transportation Research Part E Logistics and Transportation Review, Journal Year: 2025, Volume and Issue: 194, P. 103953 - 103953

Published: Jan. 7, 2025

Language: Английский

Citations

1

AR technology-based marketing service and the determinants of consumer self-disclosure intention DOI
Tung‐Hsiang Chou, Y. Wang, Chun-Yi Chou

et al.

Behaviour and Information Technology, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 26

Published: Feb. 7, 2025

Language: Английский

Citations

1

I feel it, I buy it: Deploy AR-based product presentation to generate satisfying tactile experiences in online retail DOI
Min Zhang, Yiwei Li, Yuxuan Sun

et al.

Journal of Business Research, Journal Year: 2025, Volume and Issue: 194, P. 115357 - 115357

Published: April 10, 2025

Language: Английский

Citations

1

See you on the Metaverse: A bibliometric expedition through the Metaverse landscape DOI Creative Commons
Simone Aiolfi, Beatrice Luceri

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 207, P. 123605 - 123605

Published: July 24, 2024

The Metaverse is a rapidly developing technology that has attracted interest from various companies. Experts predict exponential growth in profits the market coming years. However, early stages of innovation often bring uncertain and speculative impressions, making its direction, timing, future unclear. viability as either an fails or next technological revolution questionable own right. Academically, generated across disciplines, including psychology, marketing, legal studies. aim this study to systematically consolidate growing literature understand intricate dynamics consumer behavior marketing practices evolving sphere. To achieve this, comprehensive bibliometric analysis was carried considering 284 contributions Web Science on business, management, communication using quantitative tools such VOSviewer SciMAT. provides insight into pioneering contributions, prominent authors, central themes, emerging research challenges related Metaverse. results contribute towards better understanding Metaverse, enabling well-informed decisions for efficient strategies advancements ever-evolving realm both practitioners researchers.

Language: Английский

Citations

7