Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience? DOI Creative Commons
Prasun Gahlot, Komal Suryavanshi, Aradhana Gandhi

et al.

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Nov. 29, 2024

The study examines the impact of Augmented Reality (AR) attributes on customer experience and purchase intention in retail industry. employs a theoretical framework rooted Technology Acceptance Model Stimulus-organism-response Theory, investigating influence AR leading to intentions. Data from 306 participants were collected through an online survey, hypotheses evaluated using Structural Equation Modeling. results show that Perceived usefulness, Trust, Self Augmentation within applications act as stimuli for Consumer Experience drive Purchase Intention. thus affirms positive characteristics Customer Intentions. implication signifies marketers will benefit by leveraging create personalized shopping journeys avatar interactions, thereby improving experience.

Language: Английский

Analyzing the Trends and Impact of Health Policy Research: A Bibliometric Study DOI Creative Commons
Javier González‐Argote,

Andrew Alberto López Sánchez

Deleted Journal, Journal Year: 2023, Volume and Issue: 2, P. 28 - 28

Published: June 1, 2023

Introduction: bibliometric studies allow us to assess the current state of research, contributions authors and countries in fields knowledge. An investigation was carried out with objective describing visibility impact scientific production on health policies published Scopus.Method: a study subject Scopus, from 2018 2022, variables such as total documents, number citations, authors, most productive journals countries, Field-Weighted Citation Impact, Quartile journals, were analyzed. Source Normalized Impact per Paper, CiteScore, SCImago Journal Rank.Results: highest articles found 2022 (n=30553), citations (n=277749) weighted citation index field 1,04; 10,9 annual average article. More than half first second quartile. Among main keywords COVID-19, primary care, policies, insurance. The United States stands country institutions 6 top 10, an FWCI 2,14, University Oxford out. BMJ Global Health magazine had SNIP 2,164 SJR 2,376.Conclusions: is abundant, analysis indicators shows that large part research high-impact journals; high levels productivity quality your documents

Language: Английский

Citations

46
The 4C framework: Towards a holistic understanding of consumer engagement with augmented reality DOI Creative Commons
Philipp A. Rauschnabel, Reto Felix, Jonas Heller

et al.

Computers in Human Behavior, Journal Year: 2023, Volume and Issue: 154, P. 108105 - 108105

Published: Dec. 23, 2023

Augmented reality (AR) is an emerging concept that impacts many disciplines, such as business, marketing, tourism, gaming, human–computer interaction, and manufacturing. Surprisingly, scholarly practical discussions overlook the fundamental primary factors distinguish AR from other concepts, namely, it involves a computing device integrates virtual content into consumer's perception of real world in specific context. The current article addresses this gap literature by proposing 4C framework (based on 4Cs: consumer, content, context, device; pronounced: foresee) highlights importance of, interplay among these four factors. Building configurational theory, calls for systematic identification additional AR-relevant across 4Cs. Scholars can use to systematically identify research gaps variables interest. Practitioners various disciplines employ assess, communicate, develop cases.

Language: Английский

Citations

26
Exploring the impact of augmented reality smart glasses on worker well-being in warehouse order picking DOI Creative Commons

Anne Windhausen,

Jonas Heller, Tim Hilken

et al.

Computers in Human Behavior, Journal Year: 2024, Volume and Issue: 155, P. 108153 - 108153

Published: Feb. 5, 2024

This paper examines the use of Augmented Reality Smart Glasses (ARSGs) in order-picking tasks warehouses and explores their impact on workers' well-being. While previous research has primarily focused performance advantages ARSGs, this study provides a new perspective by investigating human factor perceptions worker well-being two empirical studies. The results corroborate findings that ARSGs enhance efficiency improving speed reducing error rates. Additionally, reveal using directly increases compared to traditional support tools. However, contrary expectations, ARSG does not generally lead higher job satisfaction or perceived productivity enhancements for all workers. Technology savviness is identified as crucial individual shapes these effects, with tech-savvy workers benefiting more from use. Overall, underscores importance tailoring implementation specific needs characteristics workforce highlights need further investigation into beneficiaries technology.

Language: Английский

Citations

9
Bridging Digital Product Passports and in-store experiences: How augmented reality enhances decision comfort and reuse intentions DOI
Kishokanth Jeganathan, Andrzej Szymkowiak

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104242 - 104242

Published: Jan. 29, 2025

Language: Английский

Citations

1
Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda DOI Creative Commons
Sergio Barta, Raquel Gurrea, Carlos Flavián

et al.

Psychology and Marketing, Journal Year: 2024, Volume and Issue: 42(2), P. 634 - 650

Published: Oct. 21, 2024

Abstract Since the launch of Pokémon Go, augmented reality (AR) has been one main research areas within new technologies. Integrating digital elements into physical world presents exceptional opportunities for different sectors, enabling enhanced interactions and experiences. This study conducts a systematic review AR literature, highlighting theories, theoretical frameworks, methodologies employed. It also classifies types devices diverse contexts in which they are applied. Through comprehensive thematic analysis, four principal current identified: (1) media characteristics consumer outcomes, (2) psychological influential factors (3) app features technology adoption, (4) recommendations implementation industry advantages. Furthermore, provides key insights introduces consumer‐centered framework. The article concludes by proposing future agenda, prospective studies that can contribute from perspective content, context, device, consumer, as well avenues methodological perspective.

Language: Английский

Citations

7
When it is part of me, I can do it: Using embodied empowerment to predict adherence to wearable self-care technology DOI Creative Commons
Elizabeth C. Nelson, Tibert Verhagen, Miriam Vollenbroek-Hutten

et al.

Computers in Human Behavior, Journal Year: 2024, Volume and Issue: 158, P. 108314 - 108314

Published: May 24, 2024

Despite assumptions that wearable self-care technologies such as smart wristbands and watches help users to monitor self-manage health in daily life, adherence rates are often quite low. In an effort better understand what determines technologies, researchers have started consider the extent which a technology is perceived being part of user (i.e., embodiment) feel they can influence reaching their goals empowerment). Although both concepts assumed determine adherence, few studies empirically validated influence. Furthermore, relationships between embodiment, empowerment, also not been addressed. Drawing upon embodied theory embodiment cognition theory, this research paper introduces validates 'embodied empowerment' predictor technology. Using partial least squares structural equation modeling multigroup analysis on dataset 317 users, we find empirical evidence validity empowerment determinant adherence. We discuss implications for practice.

Language: Английский

Citations

4
In-store augmented reality experiences and its effect on consumer perceptions and behaviour DOI
Rekha Attri, Subhadip Roy,

Sharuti Choudhary

et al.

Journal of Services Marketing, Journal Year: 2024, Volume and Issue: 38(7), P. 892 - 910

Published: Aug. 6, 2024

Purpose This study aims to explore the impact of augmented reality (AR) technologies on consumer information processing and value perceptions in physical stores. Specifically, it investigates how vividness, novelty interactivity AR shape utilitarian hedonic perceptions, influence purchase continuance behaviour. Design/methodology/approach The used store intercept survey method at 15 retail outlets across four metro cities India, representing nine prominent brands deploying technologies. data collected ( n = 650) were subjected exploratory confirmatory factor analysis. Findings Major findings confirm a significant effect in-store experiences customers Hedonic was found affect intention but not intention, while continuance. Research limitations/implications extends stimulus–organism–response model’s application stores by integrating interaction both values revealing their significance influencing intentions Practical implications advise retailers increase experience adoption illustrate process through which may be influenced. Originality/value is one few studies that attitudes In addition, explores tools as passes then affects consumer.

Language: Английский

Citations

4
Augmented Reality: Seamlessly Connecting the Digital and Physical World DOI

Dominik O.W. Hirschberg,

Anja von Bosse,

Philipp A. Rauschnabel

et al.

Elsevier eBooks, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 1, 2025

Language: Английский

Citations

0
Does using augmented reality in online shopping affect post-purchase product perceptions? A mixed design using machine-learning based sentiment analysis, lab experiments, and focus groups DOI
Xuebing Dong,

Chao Hu,

Jonas Heller

et al.

International Journal of Information Management, Journal Year: 2025, Volume and Issue: 82, P. 102872 - 102872

Published: Jan. 23, 2025

Language: Английский

Citations

0
Leveraging Augmented Reality to Drive Sustainable Practices in the Fashion and Retail Industry DOI

T. Shirley Devakirubai

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2025, Volume and Issue: unknown, P. 331 - 344

Published: Jan. 31, 2025

This paper explores AR as a tool in the fashion and retail industry to generate sustainable appealing future for consumer. To understand influence of decision-making potential buyers. The ethical consideration using technology creating practices among consumers digital industry. research advantages challenges Furthermore, sector is emerging environment generation.

Language: Английский

Citations

0