Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding

Computers in Human Behavior, Journal Year: 2016, Volume and Issue: 61, P. 103 - 113

Published: March 12, 2016

Language: Английский

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What keeps the mobile hotel booking users loyal? Investigating the roles of self-efficacy, compatibility, perceived ease of use, and perceived convenience

International Journal of Information Management, Journal Year: 2016, Volume and Issue: 36(6), P. 1350 - 1359

Published: May 1, 2016

Language: Английский

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Towards a unified customer experience in online shopping environments

International Journal of Quality and Service Sciences, Journal Year: 2016, Volume and Issue: 8(1), P. 102 - 119

Published: March 16, 2016

Purpose – New developments in e-commerce and m-commerce technologies along with the wide adoption of mobile devices social media have enabled companies to enhance customers’ shopping experiences their interaction brands anytime, anywhere. The purpose this paper is develop a theoretical model for unified online customer experience by drawing from related literature on consumer behavior contexts. Design/methodology/approach By synthesizing extant literature, seeks further understanding offers strategies marketers Web site designers. Findings findings indicate that easiness locate site/app, ease use, perceived usefulness, hedonic utilitarian features, enjoyment, personalization, interactions multi-device compatibility are antecedents experience. Brand engagement, positive word mouth (WOM) repeat purchase outcomes compelling Practical implications A significant amount potential revenue lost globally due poor experiences, resulting not reach its potential. E-commerce should “hook” customers providing experiences. Originality/value Given customer’s has become one most important competitive outcome variable contemporary companies, results will benefit

Language: Английский

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The role of utilitarian and hedonic values on users’ continued usage intention in a mobile hotel booking environment

International Journal of Hospitality Management, Journal Year: 2016, Volume and Issue: 57, P. 106 - 115

Published: July 13, 2016

Language: Английский

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Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention

Australasian Marketing Journal (AMJ), Journal Year: 2020, Volume and Issue: 29(2), P. 187 - 197

Published: Jan. 15, 2020

This study investigates how technology acceptance model (TAM) factors and social determine customer purchase intention. Although previous studies on mobile apps have investigated TAM, critical been neglected, thus, reinforcing the need to latter’s contribution consumer Accordingly, this examines influence peer in TAM collects 777 questionnaires from Digikala app users. Data were then analysed using structural equation modelling by AMOS. The findings indicate that perceived usefulness does not a significant effect attitude towards use. However, ease of use, influence, intention shown exhibit positive effects regard. results also demonstrate use is full mediator three paths model. Finally, moderation analysis showed only age has mediating path

Language: Английский

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The impact of servicescape on hedonic value and behavioral intentions: The importance of previous experience

International Journal of Hospitality Management, Journal Year: 2017, Volume and Issue: 72, P. 10 - 20

Published: Dec. 23, 2017

Language: Английский

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The influence of eWOM communications: An application of online social network framework

Computers in Human Behavior, Journal Year: 2017, Volume and Issue: 80, P. 243 - 254

Published: Nov. 14, 2017

Language: Английский

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Enhancing university brand image and reputation through customer value co-creation behaviour

Technological Forecasting and Social Change, Journal Year: 2018, Volume and Issue: 138, P. 218 - 227

Published: Oct. 17, 2018

Language: Английский

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Exploring Gamification Techniques and Applications for Sustainable Tourism

Sustainability, Journal Year: 2015, Volume and Issue: 7(8), P. 11160 - 11189

Published: Aug. 14, 2015

Tourism is perceived as an appropriate solution for pursuing sustainable economic growth due to its main characteristics. In the context of tourism, gamification can act interface between tourists (clients), organisations (companies, NGOs, public institutions) and community, built in a responsible ethical way. The objective this study identify techniques applications used by hospitality tourism industry improve their activities. first part paper examines relationship sustainability, highlighting links these two concepts. second identifies success stories applied reviews benefits analysing three stakeholders: tourists, employees local community. analysis made connection with pillars sustainability: economic, social environmental. This positioning role further, into larger development.

Language: Английский

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Applying flow theory to booking experiences: An integrated model in an online service context

Information & Management, Journal Year: 2015, Volume and Issue: 52(6), P. 668 - 678

Published: May 31, 2015

Language: Английский

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