How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand-connection

Technological Forecasting and Social Change, Journal Year: 2021, Volume and Issue: 171, P. 120952 - 120952

Published: June 22, 2021

Language: Английский

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Building value co-creation with social media marketing, brand trust, and brand loyalty

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 74, P. 103442 - 103442

Published: June 10, 2023

Language: Английский

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Building universities’ intrapreneurial capabilities in the digital era: The role and impacts of Massive Open Online Courses (MOOCs)

Technovation, Journal Year: 2020, Volume and Issue: 99, P. 102139 - 102139

Published: May 5, 2020

Language: Английский

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Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

International Journal of Bank Marketing, Journal Year: 2021, Volume and Issue: 39(2), P. 272 - 293

Published: Jan. 4, 2021

Purpose This study develops a theoretical model of consumption values regarding the technology adoption mobile banking (m-banking) services, with financial service sector as empirical context. aims to evaluate whether influence trust and intention. Furthermore, authors explore how consumer type (i.e. urban vs rural) differs in adopting m-banking services. Design/methodology/approach The data for this were gathered from 246 responses collected individuals living country developing market, using survey instrument. six hypotheses tested partial least squares structural equation modeling. Findings found support effects functional, epistemic emotional value on Functional significantly influenced trust, while social did not. Social was significant moderator between functional Consumers who relatively unconcerned more motivated by value, consumers placed great emphasis value. Multigroup analysis showed that effect stronger than rural customers, customers. Practical implications Overall, is strongest predictor intention; therefore, bank managers are encouraged promote services' increase attract users promoting their companies' application. M-banking customers can also be classified based benefits which they most interested. Originality/value one first attempts demonstrate empirically values' dimensions drive use among different types market context high penetration rate.

Language: Английский

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Teaching-focused university–industry collaborations: Determinants and impact on graduates’ employability competencies

Research Policy, Journal Year: 2020, Volume and Issue: 50(3), P. 104172 - 104172

Published: Dec. 19, 2020

Language: Английский

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The student as customer and quality in higher education

International Journal of Educational Management, Journal Year: 2020, Volume and Issue: 34(8), P. 1221 - 1235

Published: May 12, 2020

Purpose This paper explores some management concepts and how applying these from business to higher education can be problematic, let alone incompatible, particularly in relation measuring quality education. Design/methodology/approach It provides a conceptual understanding of the literature on context. does so by examining students as customers, customer expectations, satisfaction other theories that have been applied Findings argues current bases for perceiving such meeting satisfying customer, ensuring control, standards assessing cost associated with poor are disagreement principal aims measures Research limitations/implications certainly benefit many education, which it lacks. only focussed number key popular ideas theory used more broadly. Practical implications Student-focussed initiatives devoid student concept. How programs, subjects experiences curated solely purpose continuous improvement. Second, universities choose treat may find beneficial apply relationship marketing approach Lastly, those against concept focus long-term impact promoting lifelong learning, building relationships alumni employers further promote academic integrity. Originality/value Some considerations offered. These revisit basic notions teaching learning puts an emphasis sidestepping metaphor, is not expressed dollar terms, experience cannot measured evaluation because felt much later life.

Language: Английский

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The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Sustainability, Journal Year: 2021, Volume and Issue: 13(21), P. 11975 - 11975

Published: Oct. 29, 2021

Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in competitive market. This study investigates impact customers’ CSR perceptions on their purchase intentions as mediated by brand equity, credibility, and reputation order identify benefits integration for business development. The employs a quantitative approach collect data from customers who cosmetics through an online survey. PLS-SEM software used analyze 380 responses. results indicate firm affect intention its brands future. Brand mediate intentions. Since previous studies have not employed comprehensive verifying influence exerts reputation, provide essential reference academics conduct empirical research subject. paper also particularly beneficial marketers managers wish develop marketing strategies management techniques boost efficiency.

Language: Английский

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Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity

PLoS ONE, Journal Year: 2024, Volume and Issue: 19(2), P. e0296339 - e0296339

Published: Feb. 15, 2024

The rapid development of live-streaming e-commerce has driven billions sales revenues and made customers’ purchase intention a life-and-death issue for sellers. This study examines the influencing factors from value perspective by adopting extending Theory Consumption Values (TCV). We also incorporated streamer popularity as moderating variable to reveal its significant impact on e-commerce. collected 457 valid online questionnaires Chinese users. Our findings show that five six consumption values, namely functional, social, emotional, conditional, self-gratification value, are drivers intention. In addition, strengthened influence deepens current understanding customer research establishing validating comprehensive model, reveals decisive role multi-dimensional in industry. could guide merchants increase reallocating their resources different values optimising investment strategy popular streamers.

Language: Английский

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Co-creating brand image and reputation through stakeholder’s social network

Journal of Business Research, Journal Year: 2020, Volume and Issue: 114, P. 42 - 59

Published: April 11, 2020

Language: Английский

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Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view

Journal of Business Research, Journal Year: 2021, Volume and Issue: 139, P. 510 - 519

Published: Oct. 14, 2021

Language: Английский

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