The effects of social commerce design on consumer purchase decision-making: An empirical study

Electronic Commerce Research and Applications, Journal Year: 2017, Volume and Issue: 25, P. 40 - 58

Published: Aug. 18, 2017

Language: Английский

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Online relationship marketing and customer loyalty: a signaling theory perspective

International Journal of Bank Marketing, Journal Year: 2018, Volume and Issue: 37(1), P. 226 - 240

Published: Oct. 12, 2018

Purpose Online technologies have, in recent times, revolutionized the process of relationship building between firms and their customers. Nonetheless, there is a limited focus theorization when it comes to explaining link online marketing (ORM) activities impact on firm (RM) objectives. Thus, purpose this paper examine signaling role ORM generating trust customer loyalty, through lens theory. Design/methodology/approach Data for study were gathered survey 429 Ghanaian retail bank Results analyzed using structural equation modeling techniques. Findings The highlights engagement interactivity influencing banks’ RM outcomes per It concludes that bank’s activities, over above tools utilized, need communicate appropriate useful signals order positively influence loyalty among Originality/value study, its uniqueness, utilizes theory explain banking industry.

Language: Английский

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How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role

Technological Forecasting and Social Change, Journal Year: 2018, Volume and Issue: 132, P. 118 - 129

Published: April 7, 2018

Language: Английский

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Understanding the mobile payment technology acceptance based on valence theory

International Journal of Contemporary Hospitality Management, Journal Year: 2017, Volume and Issue: 29(8), P. 2027 - 2049

Published: June 30, 2017

Purpose This study aims to examine factors affecting restaurant customers’ intention use near field communication (NFC)-based mobile payment (MP) technology. More specifically, based on the valence theory, this paper examined impacts of users’ negative (perceived risk and privacy concern) positive (utilitarian value convenience) perceptions toward their NFC-MP technology acceptance. Furthermore, individual difference variables (smartphone affinity compatibility) valences behavioral intentions were analyzed. Design/methodology/approach A self-administered online questionnaire was used collect data from 412 customers. confirmatory factor analysis (CFA) validate measurement model. To test hypothesized model, structural equation modeling (SEM) used. Findings The findings demonstrated that concern, utilitarian convenience significantly affected individuals’ In addition, compatibility influenced valance constructs smartphone had a impact only. Practical implications provides valuable practical for operators hospitality vendors in context systems. Originality/value successfully extended framework by adding it.

Language: Английский

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Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation

Journal of Hospitality and Tourism Management, Journal Year: 2019, Volume and Issue: 42, P. 51 - 57

Published: Dec. 2, 2019

Language: Английский

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The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

EMAJ Emerging Markets Journal, Journal Year: 2019, Volume and Issue: 9(1), P. 88 - 100

Published: Aug. 5, 2019

Social media offers a social interaction environment where consumers have the opportunity to communicate with brands, exchange ideas other users, produce content and influence masses. Brands also create various marketing applications by turning these opportunities in their favor. In this study, it was aimed measure effect of consumer perception on brands Instagram pages impact brand loyalty as well purchase intention. context, research model developed tested Beykent University students. Data obtained survey method were analyzed using SPSS Amos package programs. According findings, functional value, hedonic value self-brand image congruency perceptions towards page question positively affected intention, whereas co-creation did not significant The loyalty, found be unrelated loyalty. Furthermore, observed that mediates whole

Language: Английский

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Continuous usage intention of Internet banking: a commitment-trust model

Information Systems and e-Business Management, Journal Year: 2018, Volume and Issue: 17(1), P. 1 - 25

Published: May 12, 2018

Language: Английский

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Examination of community identification and interpersonal trust on continuous use intention: Evidence from experienced online community members

Information & Management, Journal Year: 2018, Volume and Issue: 56(4), P. 552 - 569

Published: Sept. 30, 2018

Language: Английский

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Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites

Journal of Destination Marketing & Management, Journal Year: 2020, Volume and Issue: 15, P. 100409 - 100409

Published: Feb. 21, 2020

Language: Английский

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The Influence of Authenticity of Online Reviews on Trust Formation among Travelers

Journal of Travel Research, Journal Year: 2019, Volume and Issue: 59(5), P. 763 - 776

Published: Aug. 20, 2019

Travelers have increasingly used mega review sites as an information source during the decision-making processes. This study focuses on significant role of authenticity online reviews in formulating travelers’ behavioral intention well trust toward both websites and their service (i.e., destinations). Extending transfer theory, this aims to formulate a research model investigate associations among three aspects cognitive affective destinations recommend) predict (e.g., purchase). The empirical results indicate roles perceived comments context tourism. provides some implications for management website administrators.

Language: Английский

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