Sustainability,
Journal Year:
2024,
Volume and Issue:
16(10), P. 4237 - 4237
Published: May 17, 2024
The
advent
of
social
commerce
(SC)
has
transformed
the
landscape
online
consumer
behavior,
emphasizing
significance
customer-to-customer
relations
in
shaping
sustainable
relationships
with
customers.
This
research
investigated
intricate
between
dimensions,
particularly
suggestions
and
recommendations,
forums
communities,
ratings
reviews,
their
influence
on
value
co-creation
(C2CVCC)
customer
(SCRs).
A
questionnaire
was
designed
administered
to
635
respondents.
We
examined
psychometric
properties
measurements
subsequently
applied
partial
least
squares
as
a
structural
equation
modeling
method
(PLS-SEM)
for
hypothesis
testing.
findings
revealed
that
dimensions
SC
significantly
impact
C2CVCC,
reviews
playing
pivotal
role.
Furthermore,
C2CVCC
emerged
substantial
mediator
path
SCRs.
empirical
analysis
showcased
strong
support
proposed
model,
robust
coefficients
(β)
p-values
confirming
direct
indirect
effects.
These
offer
valuable
insights
businesses
seeking
leverage
interactions
enhance
SCRs
digital
era.
Understanding
dynamics
within
context
become
essential
marketers
aiming
thrive
today’s
competitive
marketplace.
Journal of Science and Technology Policy Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: May 2, 2024
Purpose
This
study
aims
to
present
a
comprehensive
investigation
into
users’
behavioural
intentions
use
e-pharmacies
through
the
lens
of
privacy
calculus
model.
The
also
investigates
effects
perceived
benefit,
risk,
timeliness
and
app
quality
on
e-pharmacy
usage
mediating
role
trustworthiness.
Design/methodology/approach
used
deductive
approach
collected
data
from
338
respondents
using
purposive
sampling
technique.
partial
least
squares
structural
equation
modelling
was
applied
analyse
data.
Findings
findings
indicate
that
do
not
directly
impact
towards
adoption.
Instead,
it
demonstrated
influenced
intention
indirectly
trustworthiness
Originality/value
offers
valuable
insights
entrepreneurs,
marketers
policymakers,
enabling
them
develop
regulations,
guidelines
policies
cultivate
trust,
safeguard
privacy,
ensure
prompt
services
create
an
environment
for
adoption
e-pharmacies.
contributes
existing
literature
by
extending
model
with
integration
explain
behaviour
e-pharmacy.
Internet Research,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 10, 2025
Purpose
This
study
investigated
how
Generation
Z
adopted
brand
messages
through
trending
topics
and
analysed
the
central
peripheral
routes
of
information
adoption.
It
explored
roles
informational
emotional
supports
in
influencing
adoption
perceived
usefulness
considered
within
topic
discussions.
Design/methodology/approach
Drawing
on
extension
model,
this
employed
a
quantitative
approach
by
utilising
covariance-based
structural
equation
modelling
to
analyse
400
valid
web-based
questionnaire
responses
from
Sina
Microblog
users
among
China.
Findings
Adopting
via
topics,
with
cues
emphasising
quality
as
route
credibility
route,
enhances
usefulness.
Notably,
can
derive
support
discussions,
their
process
operates
independently
dual
Research
limitations/implications
Marketers
leverage
influencers
users’
comments
motivate
adopt
but
was
limited
demographic
diversity
its
sample
specific
types
brands
analysed.
Incorporating
cross-cultural
comparisons,
group
analyses,
potential
moderating
factors
control
variables
could
improve
model’s
generalisability.
Originality/value
Compared
models
rooted
organisational
exchange,
originality
lies
confirming
that,
context
which
blend
social
connections
an
anonymous
environment,
serve
additional
