SAGE Open,
Journal Year:
2024,
Volume and Issue:
14(4)
Published: Oct. 1, 2024
Due
to
the
effects
of
COVID-19
pandemic
on
people’s
daily
lives,
individuals’
shopping
habits
have
begun
change.
This
study
investigates
factors
associated
with
citizens’
e-commerce
frequency,
taking
into
account
gender
differences
during
COVID-19.
The
utilized
Household
Information
Technologies
Usage
Survey
microdata
set
conducted
by
TurkStat
in
2021.
Various
related
specifically
considering
period,
were
examined
using
generalized
ordered
logit
model.
According
research
results,
frequency
inversely
decreases
age
for
both
men
and
women.
number
purchases
made
individuals,
regardless
gender,
increases
direct
proportion
their
education
levels.
Additionally,
as
incomes
rise,
engagement
increases.
Men
who
actively
search
information
about
products
services
are
more
likely
participate
compared
those
do
not.
dynamic
differs
women
based
quantity
intakes.
Regarding
distribution,
it
was
determined
that,
moving
from
east
west,
make
than
men.
For
local
governments
service
providers,
developing
healthier,
sustainable,
predictable
policies
strategies
extraordinary
situations
such
pandemics
is
crucial.
Businesses
recommended
build
customer
supplier
portfolios,
focusing
areas
platform
accessibility,
inventory
management,
transportation,
payment
methods.
Strengthening
infrastructure
keeping
systems
up-to-date
also
crucial
effectively
responding
consumer
demands.
International Journal of Information Management Data Insights,
Journal Year:
2022,
Volume and Issue:
2(2), P. 100140 - 100140
Published: Nov. 1, 2022
The
main
purpose
of
this
paper
was
to
explore
the
effect
social
media
marketing
activities
(SMMAs)
on
brand
equity
(BEQ)
through
a
moderated
mediation
analysis
experience
(BE)
and
perceived
uniqueness
(PU)
in
banking
sector
Bangladesh.
Structural
equation
modeling
(SEM)
with
AMOS
23
applied
test
research
model
sample
222
followers
banks
media.
findings
reveal
that
SMMAs
positively
substantially
impact
BEQ.
In
addition,
BE
mediates
association
between
Interestingly,
found
have
moderating
influence
link
BE.
This
study
contributes
extant
literature
by
investigating
BEQ
SMM
context.
Moreover,
best
author's
knowledge,
offers
completely
novel
insight
for
bank
marketers
empirically
confirming
role
robust
pathway
BE,
which
will
plug
present
gap
enrich
literature.
Frontiers in Psychology,
Journal Year:
2023,
Volume and Issue:
13
Published: Jan. 17, 2023
Short
videos
play
a
key
role
in
the
process
of
tourism
destination
promotion,
and
attractive
short
can
bring
tourist
flow
economic
income
growth
to
attractions.
Many
attractions
China
have
achieved
remarkable
success
through
video
promotion.The
purpose
this
study
was
investigate
behavioral
characteristics
users
browsing
explore
what
factors
affected
users'
intention.
This
also
compared
which
were
most
important
triggering
intention
marketing
communication
via
order
shed
light
on
strategy
facilitate
adaptation
market
development
trends.This
developed
conceptual
model
by
extending
stimulus-organism-response
(SOR)
with
technology
acceptance
(perceived
usefulness,
perceived
ease
use)
enjoyment,
professionalism,
interactivity)
examine
A
convenience
random
sampling
technique
used
distribute
questionnaire
Chinese
city
Nanjing.
Four
hundred
twenty-one
respondents
participated
questionnaire,
395
providing
valid
data.The
results
SEM
analysis
show
that
all
posed
hypotheses
(Perceived
professionalism
-
>
Telepresence,
Perceived
interactivity
enjoyment
use
Flow
experience,
Telepresence
Tourism
intention,
experience
intention)
are
confirmed
except
for
usefulness
intention),
is
not
confirmed.The
findings
will
help
fill
gap
previous
research
relationship
between
influencing
thus
contributing
academic
emerging
endorsement
destinations
promoted
technological
innovation.
Humanities and Social Sciences Communications,
Journal Year:
2023,
Volume and Issue:
10(1)
Published: May 9, 2023
Abstract
The
present
study
examined
why
live-stream
commerce
is
superior
to
traditional
e-commerce
since
its
retail
sales
have
been
booming
in
China
and
the
communication
style
with
live
broadcast
technology
entirely
different.
An
integrated
model
was
employed
predict
drivers
or
restraints
of
this
new
business
substantiate
existence
a
lacuna
understanding
individual
situational
influences.
research
described
that
used
combination
information
processing
theory
flow
within
Stimulus-Organism-Response
(S-O-R)
framework
investigate
how
factors
influence
experience
flow.
proposed
stimuli
such
as
(i.e.,
perceived
interactivity)
influences
dynamic
characteristics
atmosphere
clues)
can
elicit
intrinsic
states
organisms
immersive
social
interaction),
which
then
result
response
online
purchase
intention).
Some
shoppers
live-streaming
experiences
were
invited
participate
surveys
2020.
structural
equation
modeling
results
(
n
=
408)
show
clues
interactivity
streaming
attributes
contribute
both
interaction,
predicting
consumers’
intention
transact
e-commerce.
However,
current
dynamic/situational
infrastructures
only
improve
but
do
not
assure
effective
leading
need
for
continuous
tasks
digital
development
directions
future
research.
Behavioral Sciences,
Journal Year:
2023,
Volume and Issue:
13(3), P. 214 - 214
Published: March 2, 2023
Mukbang
is
widely
recognized
as
a
new
type
of
food
video
on
user-generated
content
(UGC)
platforms.
The
purpose
this
study
was
to
identify
motivators
watch
mukbangs
and
examine
the
relationship
between
these
intention
via
attitudes
toward
para-social
relationships.
In
addition,
examined
how
affected
purchase
intention.
Interviews
were
conducted
determine
motivation
factors
for
watching
by
collecting
data
from
mukbang
viewers.
results
interviews
suggested
that
vicarious
satisfaction,
enjoyment,
information,
exposure,
attractiveness
mukbangs.
Using
survey,
collected
399
participants
who
watched
test
SmartPLS,
structural
equation
modeling
(SEM)
conducted.
outcomes
SEM
indicated
information
influenced
also
exposure
had
an
impact
Furthermore,
items
portrayed
in
content.
This
contributes
literature
empirically
confirming
effect
Sustainable Development,
Journal Year:
2023,
Volume and Issue:
31(4), P. 2428 - 2445
Published: March 4, 2023
Abstract
Based
on
the
Stimulus‐Organism‐Response
theory,
this
paper
extends
knowledge
by
examining
both
direct
and
indirect
effect
of
green
climate
pro‐environmental
behavior
whilst
incorporating
following
two
multidimensional
measures:
group
identification
social
norm
measure
as
mediator
moderator,
respectively.
The
study
current
addressing
attitude‐behavior
gaps
eminent
in
most
papers.
Consequently,
provides
depth
mechanisms
underpinning
role
individuals
also
their
influenced
they
belong
to.
Further,
proffer
from
perspective
private
public
sphere
behavior.
present
employed
structural
equation
modeling
using
a
survey
dataset
836
respondents.
findings
revealed
that
positively
influence
public‐sphere
indirectly
affects
private‐sphere
through
identification.
Again,
our
found
partially
mediates
relationship
between
theoretical
practical
implications
these
are
further
discussed.
Journal of Computer Information Systems,
Journal Year:
2023,
Volume and Issue:
64(2), P. 245 - 264
Published: March 28, 2023
This
study
is
one
of
the
few
studies
that
aimed
to
examine,
first,
effect
social
media
usage
for
news
consumption
on
users'
cognitive
notions
in
terms
focal
and
affiliate
trust,
second,
news-finds-me
perception
(NFMP),
fake
news'
deception
detection
self-efficacy
(DDSE)
credibility,
brand
(dis)trust,
consumers'
propensity
believe
act
news.
The
analysis
findings
indicated
that:
(i)
induces
(ii)
NFMP
DDSE
influence
which
turn
determines
(dis)trust
news,
(iii)
impact
trust
credibility
moderated
by
persuasive
knowledge.
present
study's
contribute
existing
consumer
behavior
literature
offering
insights
counteract
brands.
BMC Psychology,
Journal Year:
2024,
Volume and Issue:
12(1)
Published: Feb. 28, 2024
Abstract
As
an
emerging
business
model,
merchants
are
selling
surplus
food
in
blind
boxes,
which
provides
new
opportunities
for
reducing
waste
and
promoting
sustainable
development.
Surplus
however,
have
not
been
extensively
researched
terms
of
design
marketing
strategies.
Therefore,
we
examining
how
to
increase
consumers’
purchase
intention
regarding
boxes
as
well
the
relationship
between
intention,
continuous
recommendation
intention.
In
this
paper,
two
studies
conducted.
part
study
1,
We
used
factor
analysis
explore
reasons
that
influence
consumers
purchase.
2,
utilized
structural
equation
modeling
examine
impact
on
Results
indicate
quality,
perceived
sustainability,
conspicuous
consumption
most
important
positive
factors.
The
negative
factors
risk,
resistance
sales
techniques,
taste
anxiety,
inadequate
Based
our
findings,
constructed
a
path
box
users
directly
influences
while
indirectly
This
did
demonstrate
gender
had
moderating
effect.
Meanwhile,
it
reference
actual
management
merchants.
Young Consumers Insight and Ideas for Responsible Marketers,
Journal Year:
2024,
Volume and Issue:
26(7), P. 1 - 21
Published: April 29, 2024
Purpose
The
substantial
expansion
of
technology
and
the
efficacy
digital
platforms
in
reaching
young
audiences
have
led
to
enhanced
targeting
customization
promotional
communications.
Notwithstanding
contemporary
advertising
platforms,
scholarly
attention
has
not
kept
pace
with
this
domain
inquiry.
This
study
aims
assess
antecedents
Google
Shopping
Ads
(GSA)
on
intention
purchase
behavior
among
Generation
Y
Z
cohorts.
Design/methodology/approach
current
used
a
quantitative
approach
snowball
sampling
technique
gather
primary
data
via
questionnaire
Forms,
which
resulted
collection
5,808
questionnaires
cohort
members.
A
principal
component
analysis
multigroup
confirmatory
structural
equation
modeling
(between
Z)
were
research
model.
Findings
results
show
positive
trust
perceived
value
associations
purchase,
particularly
consumers.
findings
also
negative
irritation,
product
risk
time
especially
cohort,
indicates
that
consumers
generally
do
observe
due
usage
GSA.
Originality/value
GSA
will
continue
grow
become
an
increasingly
important
integrated
marketing
communications
tool
as
landscape
develops.
It
can
be
concluded
high
degree
low
levels
use
study,
therefore,
promotes
improved
understanding
academics,
marketers
businesses
search
engine
cohorts
(Generation
developing
country
context.
