Published: July 10, 2024
Language: Английский
Published: July 10, 2024
Language: Английский
Journal of Open Innovation Technology Market and Complexity, Journal Year: 2024, Volume and Issue: 10(3), P. 100336 - 100336
Published: June 28, 2024
Language: Английский
Citations
14Sustainability, Journal Year: 2024, Volume and Issue: 16(9), P. 3747 - 3747
Published: April 30, 2024
Over the years, overconsumption of natural resources has been an issue concern. Companies have inducing sustainable practices and approaches to help environment. By specifically applying sustainability theory planned behavior, this study sought extensively investigate behavioral preference intention buy green products across name-brand businesses in a developing country. Utilizing Structural Equation Modeling, examined responses from 300 valid participants. The results revealed that consumers’ purchasing preferences intentions are affected by customer expectation for products, government, concern It was seen customers prepared pay extra stores sell eco-friendly or goods. In accordance, purchase greatly product, as findings indicate customer-perceived value highest influential consequential relationship purposes. Customers inclined goods if product meets requirements expectations consumer. Furthermore, buying shops also individuals’ environmental concerns awareness, personal needs beliefs, society, individual attitudes. For stores, environmentally friendly most strongly associated with their perception own value, followed perceived authority support can be relevant understanding exploring shops.
Language: Английский
Citations
8Published: July 10, 2024
Language: Английский
Citations
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