From Clicks to Carts: Exploring the Role of Unboxing YouTube videos in Driving the Smartphone Purchasing intention of Generation Z and Millennials in Sri Lanka DOI Creative Commons

H. P. Dilshan,

S. S. J. Patabendige

Deleted Journal, Journal Year: 2023, Volume and Issue: 12(3), P. 137 - 155

Published: Dec. 30, 2023

User-generated videos (UGVs), that is, generated by users as opposed to manufacturers or sellers, have become increasingly popular, especially with Generation Zs and millennials. Using platforms like YouTube, UGVs create awareness influence purchasing decisions through reviews. This study aims better understand the effects of focusing on their role in smartphone users' intention. The draws uses gratification theory, which contends media actively search for content satisfies specific needs such information seeking, social bonding, entertainment, time passing. Data was sourced from an online survey involving 390 respondents Z millennial cohorts Sri Lanka. Analysis revealed viewing unboxing addresses all four motives, while information- seeking motive stood out primary driver. These findings provide valuable guidance UGV creators marketers general optimising strategy.

Language: Английский

Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits DOI
Hua Pang,

Yang Ruan

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 80, P. 103923 - 103923

Published: May 20, 2024

Language: Английский

Citations

8
Unpacking the power of user-generated videos in hospitality and tourism: a systematic literature review and future direction DOI
Eray Polat, Fatih Çelik, Blend Ibrahim

et al.

Journal of Travel & Tourism Marketing, Journal Year: 2023, Volume and Issue: 40(9), P. 894 - 914

Published: Nov. 22, 2023

We review user-generated video (UGV)-research in hospitality and tourism (H&T), provide an overview of its current-state, suggest ways forward. adopted a systematic literature methodology reviewed 66 articles with TCM (theory/context/methodology) framework. UGV-research focuses on (i) destination image perception, (ii) short-form videos travel live-streaming, (iii) behavioral intentions, (iv) crisis management. Theoretical development is diverse, given the descriptive nature research questions, but it still infancy. The context varies by H&T setting, type social media platform, population, country. Research methods techniques range from traditional analysis to advanced machine learning or artificial intelligence-based quantitative approaches, predominantly qualitative methods.

Language: Английский

Citations

13
Sustainable Consumption Behavior on Social Media: Mediating Role of User-Generated Content - A Hybrid Sem-Ann Approach DOI Creative Commons
Yuqiao Wang,

Ameer Ahmed Abbasi,

Liu Cao

et al.

PaperAsia, Journal Year: 2025, Volume and Issue: 41(1b), P. 1 - 15

Published: Jan. 7, 2025

This study addresses a critical gap in green consumption by examining how User-Generated Content (UGC) and its underlying motivations promote sustainable behavior. Based on the Uses Gratifications Theory Social Contagion Theory, identifies three distinct - personal self-concept, interpersonal anticipated reciprocity, societal ethical obligation that collectively drive UGC creation influence Utilizing dual-stage SEM-ANN analysis 362 respondents from China, findings reveal both self-concept significantly impact behavior, with having most pronounced effect consumption. However, reciprocity demonstrates an insignificant effect. research provides valuable insights into role of promoting sustainability enriches understanding user social media.

Language: Английский

Citations

0
UFOs, ghosts, and cryptids on TikTok: How short-form videos on a social media platform present paranormal phenomena DOI
Paul R. Brewer,

Avi Holtz,

Clara Mey

et al.

Atlantic Journal of Communication, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 20

Published: April 8, 2025

Language: Английский

Citations

0
When a #Selfie is Healthy: How Self-Persuasion Through User-Generated Content Influences Intentions DOI
Elizabeth C. Ray, Laura M. Arpan, Pooja Ichplani

et al.

Health Communication, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 13

Published: April 28, 2025

As user-generated content (UGC) increasingly shapes the digital communication landscape, this study explored how message creators may persuade themselves to engage in healthier activities. In an online experiment, participants (N = 404) were asked select a topic (healthy eating or exercising) and view screenshot from fictitious health organization. Afterward, randomly assigned (based on topic) to: (a) create video, (b) watch (c) control group, answer questionnaire. A mediation analysis showed that message-creation was associated with more positive attitudes, self-identity, self-efficacy. turn, these variables greater intentions adopt healthy practices. Merely watching video (or doing nothing) less influential. The data suggest specific mechanisms by which self-persuasion affect behavior contexts, particularly via Results also recommendations for practitioners leverage persuasive influence of UGC health-promotion campaigns.

Language: Английский

Citations

0
Understanding Emptiness in a Chinese Sample: Cross-cultural Validation, Latent Profile Analysis, and Association with Short-Form Video Addiction DOI
Wenlong Mu, Lingwen Kong, Along He

et al.

International Journal of Mental Health and Addiction, Journal Year: 2024, Volume and Issue: unknown

Published: May 24, 2024

Language: Английский

Citations

3
Do travelers want to stop using gas-vehicles? Influences of perceived usefulness DOI Creative Commons
Wanamina Bostan Ali, Long Kim

Social Sciences & Humanities Open, Journal Year: 2024, Volume and Issue: 10, P. 101144 - 101144

Published: Jan. 1, 2024

Language: Английский

Citations

0
How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation DOI

Mehmet Safa Çam,

Fatih Çelik, Blend Ibrahim

et al.

Journal of Advertising, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 20

Published: Oct. 3, 2024

Language: Английский

Citations

0
Integrating Jun Porcelain Culture into Modern Information Management Systems: A Study on Expanding Cultural Diplomacy Through Innovative Symbol Reconstruction and Digital Communication Techniques DOI Open Access
Haihong Xie, Prathabjai Suwanthada

Journal of Information Systems Engineering & Management, Journal Year: 2024, Volume and Issue: 9(4), P. 27446 - 27446

Published: Oct. 11, 2024

This study explores the relationships between Jun porcelain cultural heritage, modern information management systems, and diplomacy in digital age. The purpose is to understand how these variables intersect influence contemporary dynamics, shedding light on complexities of tradition, innovation, technology shaping practices identities. Through qualitative interviews with 13 experts from institutions, professions, diplomatic spheres, a comprehensive literature review encompassing databases such as JSTOR, ProQuest, Google Scholar, this research seeks elucidate dynamics. choice was made provide nuanced understanding diplomacy, leveraging strengths inquiry capturing rich insights contextual nuances. These methods offer advantages uncovering multifaceted nature practices, identifying key themes patterns, providing new into dynamics heritage preservation, communication, exchange. revealed several diplomacy. Themes democratization access, inequalities, cross-cultural dialogue emerged analysis, complex at play. builds upon existing by offering perspectives intersections identities provides recommendations for policymakers, professionals, including developing ethical frameworks promoting inclusive fostering through Future studies should explore social media's impact role archives preserving intangible emerging technologies' implications interpretation. efforts will advance preservation

Language: Английский

Citations

0
From Clicks to Carts: Exploring the Role of Unboxing YouTube videos in Driving the Smartphone Purchasing intention of Generation Z and Millennials in Sri Lanka DOI Creative Commons

H. P. Dilshan,

S. S. J. Patabendige

Deleted Journal, Journal Year: 2023, Volume and Issue: 12(3), P. 137 - 155

Published: Dec. 30, 2023

User-generated videos (UGVs), that is, generated by users as opposed to manufacturers or sellers, have become increasingly popular, especially with Generation Zs and millennials. Using platforms like YouTube, UGVs create awareness influence purchasing decisions through reviews. This study aims better understand the effects of focusing on their role in smartphone users' intention. The draws uses gratification theory, which contends media actively search for content satisfies specific needs such information seeking, social bonding, entertainment, time passing. Data was sourced from an online survey involving 390 respondents Z millennial cohorts Sri Lanka. Analysis revealed viewing unboxing addresses all four motives, while information- seeking motive stood out primary driver. These findings provide valuable guidance UGV creators marketers general optimising strategy.

Language: Английский

Citations

0