Journal of Promotion Management,
Journal Year:
2022,
Volume and Issue:
29(1), P. 77 - 105
Published: Aug. 8, 2022
This
study
explores
how
the
value
of
sponsored
Instagram
advertisements
(ads)
can
enhance
consumer
ad-related
involvement
(cognitive
and
affective)
flow
experience,
which
consequently
impacts
product
purchase
intention.
To
comprehend
this
issue,
we
propose
a
framework
that
combines
extended
Ducoffe’s
web
advertising
model
Stimulus-Organism-Response
(S-O-R)
model.
We
conceptualize
S
-
stimuli
as
perceived
ads;
O
organism
involvements,
comprising
cognitive,
affective,
experiences;
R
response
state
Based
on
an
online
survey,
data
was
collected
from
337
Malaysian
users.
The
findings
indicate
entertainment,
informativeness,
credibility,
incentives,
celebrity
endorsement,
are
conducive
to
raising
effectiveness
ad-stimuli,
in
turn,
consumers’
cognitive
affective
ad
flow,
influence
behavior.
research
offers
empirical
evidence
support
S-O-R
helps
expand
scope
its
effect
Furthermore,
it
benefits
marketers
advertisers
promoting
effective
campaigns
using
advertising.
It
also
provides
platform
where
design
ads
help
them
reach
their
marketing
goals.
Information Processing & Management,
Journal Year:
2020,
Volume and Issue:
58(2), P. 102440 - 102440
Published: Nov. 29, 2020
Individuals
seek
information
for
informed
decision-making,
and
they
consult
a
variety
of
sources
nowadays.
However,
studies
show
that
from
multiple
can
lead
to
overload,
which
then
creates
negative
psychological
behavioral
responses.
Drawing
on
the
Stimulus-Organism-Response
(S-O-R)
framework,
we
propose
model
understand
effect
seeking,
sources,
overload
(Stimuli)
anxiety
(psychological
organism),
consequent
response,
avoidance
during
global
health
crisis
(COVID-19).
The
proposed
was
tested
using
partial
least
square
structural
equation
modeling
(PLS-SEM)
data
were
collected
321
Finnish
adults
an
online
survey.
People
found
traditional
such
as
mass
media,
print
official
websites
newspapers
forums.
Social
media
personal
networks
not
preferred
sources.
On
other
hand,
among
different
social
exposure
has
significant
relationship
with
well
anxiety.
Besides,
also
predicted
anxiety,
further
resulted
in
avoidance.
Journal of theoretical and applied electronic commerce research,
Journal Year:
2021,
Volume and Issue:
16(5), P. 1415 - 1433
Published: April 30, 2021
The
purpose
of
this
paper
is
to
analyse
customer
experience
(CX)
in
the
fintech
sector.
Fintech
a
dynamic
and
innovative
field
that
fully
benefits
from
advances
information
communication
technology.
concept
multidimensional,
analysed
various
perspectives,
with
distinct
valences
different
industries.
Based
on
stimulus-organism-response
(S-O-R)
approach,
we
proposed
model
which
result
customer’s
evaluation
stimuli
by
companies.
Using
partial
least
squares
equation
modelling
(PLS-SEM),
tested
series
hypotheses
validated
model.
results
showed
perceived
value,
support,
assurance,
speed
firm
innovativeness
are
positively
related
fintech.
In
turn,
associated
loyalty
intentions
customer.
Our
contributes
identifying
dimensions,
determinants
outcomes
fintech,
while
managerial
perspective,
demonstrate
how
companies
must
integrate
their
business
models.
Foods,
Journal Year:
2021,
Volume and Issue:
10(10), P. 2490 - 2490
Published: Oct. 18, 2021
Increased
focus
towards
food
safety
and
quality
is
reshaping
purchasing
decisions
around
the
world.
Although
some
attributes
are
visible,
many
of
that
consumers
seek
willing
to
pay
a
price
premium
for
not.
Consequently,
rely
on
trusted
cues
information
help
them
verify
credence
they
seek.
In
this
study,
we
synthesise
findings
from
previous
research
generate
framework
illustrating
key
trust
influencing
factors
beyond
visual
brand-related
cues.
Our
identifies
consumer
in
system
established
through
assurances
related
individual
products
actors
system.
Specifically,
product
assurance
builds
packaging
labels
communicating
attribute
claims,
certifications,
country
or
region
origin,
traceability
information.
addition,
producers,
processors,
retailers
provide
with
assurances,
while
government
agencies,
third-party
institutions,
advocacy
groups,
mass
media
may
modify
how
labelling
operators
perceived
by
consumers.
We
hope
our
will
guide
future
efforts
test
these
various
market
settings.
Journal of Travel & Tourism Marketing,
Journal Year:
2022,
Volume and Issue:
39(1), P. 109 - 135
Published: Jan. 2, 2022
This
study
employed
an
attention-interest-desire-action
(AIDA)
model
to
explain
viewers'
immediate
purchase
decision-making
processes
and
continuous
watching
intentions
within
tourism
live
streaming.
Results
revealed
that
informativity,
entertainment,
interactivity
each
positively
influenced
immersion;
immersion
interest
in
products
Furthermore,
product
buying
desire,
promoting
behaviour.
Whereas
streaming
did
not
influence
desire.
Finally,
both
impacted
intention.
also
detected
group
differences
by
examining
gender,
age,
experience
time
pressure.
