How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances

International Journal of Information Management, Journal Year: 2023, Volume and Issue: 72, P. 102649 - 102649

Published: April 14, 2023

To cope with the digital transition exacerbated by COVID-19 pandemic, managers of manufacturing small and medium enterprises (SMEs) need to adopt innovative practices face uncertain scenarios create long-term value, identified as transformational entrepreneurship practices. Among emerging technologies, platforms are shaping outgrowing e-commerce channel representing a potential opportunity for SMEs embrace transformation. Drawing on affordance theory, this research uses mixed method approach investigate how SMEs' commitment platform adoption stimulate actualization three affordances: consumer knowledge generation, internationalization, customer diversification. Based survey responses from 165 SME managers, we find that direct selling through owned websites actualizes generation indirect diversification agency third-party all affordances. The relationship between ecommerce performance is mediated internationalization but not A fsQCA analysis outlines seven configurations actualizing these affordances pairing different approaches degrees commitment. Finally, an open-ended questions 24 respondents complements study deeply interprets unique outlined.

Language: Английский

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An Empirical Evaluation of a Generative Artificial Intelligence Technology Adoption Model from Entrepreneurs’ Perspectives

Systems, Journal Year: 2024, Volume and Issue: 12(3), P. 103 - 103

Published: March 18, 2024

Technologies, such as Chat Generative Pre-Trained Transformer (ChatGPT), are prime examples of Artificial Intelligence (AI), which is a constantly evolving area. SMEs, particularly startups, can obtain competitive edge, innovate their business models, gain value, and undergo digital transformation by implementing these technologies. Continuous but gradual experimentation with technologies the foundation for adoption. The experience that comes from trying new help entrepreneurs adopt more strategically experiment them. urgent need an in-depth investigation highlighted paucity previous research on ChatGPT uptake in startup context, entrepreneurial perspective. objective this study to empirically validate AI technology adoption model establish direction strength correlations among factors perspectives entrepreneurs. data collected 482 who exhibit great diversity genders, countries startups located, industries serve, age, educational levels, work entrepreneurs, length time have been market. Collected analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, results statistical examination relationships between model’s factors. indicate social influence, domain experience, familiarity, system quality, training support, interaction convenience, anthropomorphism impact pre-perception perception phase These motivate technology, thereby building perceptions its usefulness, perceived ease use, enjoyment, three turn affect emotions toward and, finally, switching intentions. Control variables like gender, attainment no appreciable effect intentions alternatives technology. Rather, factor running businesses shows itself be crucial one. practical implications other innovation ecosystem actors, including, instance, providers, libraries, policymakers. This enriches acceptance theory extends existing literature introducing stages specific entrepreneurship.

Language: Английский

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Organizational resilience and digital resources: Evidence from responding to exogenous shock by going virtual

International Journal of Information Management, Journal Year: 2023, Volume and Issue: 73, P. 102687 - 102687

Published: July 27, 2023

Recent events have renewed attention to how organizations rely on digital resources in response exogenous shock. Though the literature organizational resilience indicates that this is best understood as a process through which actors respond specific shock, most IS research attends an outcome. Against backdrop, we present case study of university shifted virtual teaching government-imposed lockdown during COVID-19 pandemic. Adopting resourcing perspective allowed us reveal and way shaped it. We found unfolded stages educators, assisted by students, managers, IT personnel pivoted, adapted, normalized into virtually. Across these stages, took roles progressed from organization's pre-shock accumulation its continued digitalization efforts. Based findings, contribute existing advancing empirically substantiating view role resilience.

Language: Английский

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An effectuation and causation perspective on the role of design thinking practices and digital capabilities in platform-based ventures

Technological Forecasting and Social Change, Journal Year: 2023, Volume and Issue: 193, P. 122646 - 122646

Published: May 28, 2023

The evolution of digital platforms and related ecosystems has led to a new essential context entrepreneurship. Previous studies have revealed that although high-tech ventures possess cutting-edge technology, they face significant challenges because vital resource constraints limited management capability. Design thinking practices emerged as prominent problem-solving approach offering innovation benefits during high uncertainties. However, in the ventures, more research is needed on linking relationship between design principles, theories (effectuation causation), firm performance. present study investigates how principles influence whether it leads improved venture Based survey 291 platform-based start-ups India, results show ways are well integrated into effectuation causation, facilitating growth ventures. causation performance found be mediated through capabilities acquired by these

Language: Английский

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Underdog entrepreneurship in the digital era: The effect of digital servitization on household entrepreneurship in China

Heliyon, Journal Year: 2024, Volume and Issue: 10(2), P. e24154 - e24154

Published: Jan. 1, 2024

In today's digital era, households are empowered by servitization, which could potentially impact their ability to become entrepreneurs. Using data from the China Family Panel Studies (CFPS) and National Bureau of Statistics China, we construct servitization index analyze on household entrepreneurship. The results show that utilization significantly increases likelihood them engaging in entrepreneurial endeavors. This result remains robust after a series robustness tests. We also find can help identify opportunities access resources alleviating information financial constraints, increasing social capital. Further, effect is more among with rural residences, low material assets, elderly heads, heads cognitive abilities, means promote underdog conclusion, this paper provides micro-level evidence supporting idea foster entrepreneurship, particularly underprivileged groups. Ultimately, highlights potential digitization as an essential resource drive economic growth need successful

Language: Английский

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Digital development and rural financial inclusion: Evidence from China

Research in International Business and Finance, Journal Year: 2024, Volume and Issue: 73, P. 102637 - 102637

Published: Oct. 30, 2024

Language: Английский

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Assessing the organizational and ecosystem factors driving the impact of transformative FinTech platforms in emerging economies

International Journal of Information Management, Journal Year: 2023, Volume and Issue: 73, P. 102689 - 102689

Published: Aug. 28, 2023

Language: Английский

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Using Social Media Analysis to Improve E-commerce Marketing Strategies

International Review of Management and Marketing, Journal Year: 2024, Volume and Issue: 14(4), P. 61 - 71

Published: July 5, 2024

This study investigates the application of game theory and matrix-based analysis in enhancing social media marketing strategies for e-commerce businesses. By integrating these mathematical models with analytics, aim to provide a comprehensive framework that can predict consumer behavior, optimize competitive strategies, improve engagement on digital platforms. study's matrix model showcased clear benefits entities, aggressive tactics boosting market share by 30% against passive competitors achieving 20% increase even when also adopted approaches. The Nash Equilibrium emphasize balanced gains both firms engaged strategies. Statistical reinforced efficacy chi-square test yielding significant value 13.4, suggesting strong link between enhanced metrics. Regression further validated impact sales, indicating 1% likes, comments, shares corresponded 0.75% uplift evidenced predictors β values 0.25, 0.35, 0.40 respectively. Content surveys highlighted preference authentic, value-aligned content, leading 50% higher rate 60% such emphasizing critical role strategic alignment expectations. Incorporating into offers novel approach understanding leveraging complex interplay interactions dynamics. methodology enables marketers devise more targeted, adaptive, effective campaigns, driving growth satisfaction marketplace.

Language: Английский

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Shifting Mindsets: Changes in Entrepreneurial Intention Among University Students

Administrative Sciences, Journal Year: 2024, Volume and Issue: 14(11), P. 272 - 272

Published: Oct. 22, 2024

Despite the growing interest in entrepreneurship education and its impact on entrepreneurial intention, there is limited research why students’ intentions change over time. It has been observed that university to pursue are higher when they enroll courses; however, these usually shift both before after completion of course. This study investigates intention among students. Utilizing a mixed-method approach, this combines qualitative tools interviews diaries explore evolution intentions. The sample consisted undergraduate students Greek who had attended an innovation course as part their first-year curriculum academic year 2020–2021. utilized 163 structured complementary diary 96 from same cohort 2023–2024. NVivo12 software (32 bits version) was used analyze primary data. findings highlight notable changes result variety factors, including allure idea, cohesiveness teams, teaching strategies employed, support provided by families, certain personality traits. These provide valuable insights for educators policymakers better sustain students, while also further expanding understanding strategy development needs counseling education, very conducted issue.

Language: Английский

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Transformational Entrepreneurship and Digital Platforms: A Combination of ISM-MICMAC and Unsupervised Machine Learning Algorithms

Big Data and Cognitive Computing, Journal Year: 2023, Volume and Issue: 7(2), P. 118 - 118

Published: June 13, 2023

For many years, entrepreneurs were considered the change agents of their societies. They use initiative and innovative minds to solve problems create value. In aftermath digital transformation era, a new group have emerged who are called transformational entrepreneurs. various platforms Surprisingly, despite importance, they not been sufficiently investigated. Therefore, this research scrutinizes elements affecting entrepreneurship in platforms. To do so, authors two-phase method. First, interpretive structural modeling (ISM) Matrices d’Impacts Croises Multiplication Appliqué Un Classement (MICMAC) used suggest model. ISM is qualitative method reach visualized hierarchical structure. Then, four unsupervised machine learning algorithms ensure accuracy proposed The findings reveal that leadership could mediate relationship between entrepreneurial mindset thinking transformation, interdisciplinary approaches, value creation logic, technology diffusion. GMM full type, however, has best among covariance types, with an 0.895. From practical point view, paper provides important insights for practitioners, entrepreneurs, public actors help them develop skills. results also serve as guideline companies regarding how manage consequences crisis such pandemic. provide significant insight higher education policymakers.

Language: Английский

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