A Cultural Perspective: Using Chinese Auspicious Patterns to Improve Logo DesignUna perspectiva Cultural: el uso de patrones auspiciosos chinos para mejorar el diseño del Logo DOI

Mengze Yuan,

Surendheran Kaliyaperumal

Salud Ciencia y Tecnología - Serie de Conferencias, Journal Year: 2024, Volume and Issue: 3

Published: Dec. 31, 2024

Introduction: This article explores the integration of ancient cultural elements, specifically auspicious patterns, in contemporary logo designs, emphasizing their significance protecting heritage and creativity. It highlights how artists can connect with clients by honoring traditions modern design contexts.Methods: The examination involves a qualitative analysis recent designs that incorporate traditional Chinese motifs. By comparing these to historical counterparts, study investigates transformation symbols branding.Results: findings indicate notable evolution development reflects culture while embracing aesthetics. Logos use patterns not only enhance brand identity but also serve as testament China's growing influence global markets reflect its rich diversity.Conclusions: underscores blending elements into design. approach protects celebrates contributes recognition creativity innovation branding. demonstrates businesses flourish respecting showcasing roots appealing consumers.

Language: Английский

Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness DOI Open Access
Roger Albornoz, Elizabeth Emperatriz García-Salirrosas, Dany Yudet Millones-Liza

et al.

Nutrients, Journal Year: 2024, Volume and Issue: 16(13), P. 1995 - 1995

Published: June 23, 2024

Eating low amounts of healthy foods leads to high rates diet-related diseases. How can we control and reduce the increase in these diseases? One recommendations is improve nutritional competence, which means greater health consciousness. The objective present study determine influence consciousness on dimensions perceived value their impact willingness consume from a brand. Through non-experimental, cross-sectional, explanatory study, responses 518 participants (men women) who confirmed being consumers brands food were analyzed. included adults aged 18 58 years recruited using non-probability sampling. Data was collected self-report form statistically analyzed Smart PLS. findings support that awareness positively significantly influences quality value, financial social emotional value; contrary this, it detected does not brands. This contributes science by showing how theory predicts intention brands, with intervening this prediction. Therefore, concluded population consumes has experienced positive reports factors comprise foods.

Language: Английский

Citations

7

The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets DOI Creative Commons
Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Jorge Alberto Esponda-Pérez

et al.

Frontiers in Nutrition, Journal Year: 2024, Volume and Issue: 11

Published: Oct. 3, 2024

Food brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers conscious and demanding segment values the quality benefits they receive from product ethical, environmental, social impact of their purchasing decisions. The objective research is to evaluate influence perceived value components on health brand image loyalty in an emerging market.

Language: Английский

Citations

4

Unique or mainstream? exploring the impact mechanism of destination virtual endorsers’ apparel on tourist favorability DOI
Shan Zhang, Xuesong Jin, Han Wei

et al.

Current Issues in Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 18

Published: Jan. 17, 2025

This study aims to investigate the mechanism through which apparel of virtual endorsers influences tourists' favorability towards a destination. Drawing on symbolic interactionism and processing fluency theory, mediation model is developed explore this effect. Virtual endorsers, as an emerging form destination promotion, have potential influence brand endorsement effectiveness their design linguistic style. While previous research has primarily focused marketing impact limited attention been given how choice specifically affects tourist attitudes. Through three experiments, paper examines mechanisms endorsers' favorability. The results show that dressed in unique destination-specific significantly increase compared those mainstream attire (Experiment 1). Processing mediates effect 2). Additionally, style endorser moderates mechanism: when using figurative language, significant, but it diminishes literal language 3). not only enriches theoretical framework also provides practical strategies for management.

Language: Английский

Citations

0

Cultural Identity and Value Perception as Drivers of Purchase Intention: A Structural Equation Model Analysis of Cultural Products in Luoyang City DOI Open Access
Pingsha Dong, Xuefeng Li

Sustainability, Journal Year: 2025, Volume and Issue: 17(3), P. 1317 - 1317

Published: Feb. 6, 2025

This study employs structural equation modeling (SEM) to assess how cultural identity and values influence purchase intentions for creative products in Luoyang. Analyzing data collected via questionnaires from 374 tourists between June August 2024, we hypothesize that directly impacts intentions, while mediate the relationships among perceived product quality, social value, travel experience. The findings confirm direct impact of on consumer decisions mediating role values, offering strategic insights enhancing interest purchasing behavior towards products. research enriches theoretical discourse within contexts informs sustainable tourism strategies historical cities.

Language: Английский

Citations

0

The influence of informative and normative features of social e-commerce UGC on consumers’ purchase intention: the moderating effect of persuasive resistance DOI
Li Wang, Yong Liu, Xiaochun Liu

et al.

Behaviour and Information Technology, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 17

Published: Feb. 7, 2025

Language: Английский

Citations

0

The Impact of Government Policy and City Image on Beverage Brands: Brand Innovation, Urban Culture, and Brand Loyalty DOI

S Zhang,

Benkang Shi, Yan Xu

et al.

Journal of Relationship Marketing, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 39

Published: Feb. 11, 2025

Language: Английский

Citations

0

Innovative Expression of Canal Cultural Symbols in Cultural and Creative Design Driven by Virtual Reality Technology DOI Open Access
Zhen Chen, Yu Wang

Applied Mathematics and Nonlinear Sciences, Journal Year: 2025, Volume and Issue: 10(1)

Published: Jan. 1, 2025

Abstract The use of virtual reality technology makes the visual communication expression cultural and creative from plane to three-dimensional, so that user’s understanding design is more in-depth. In this paper, we a system for creations combines image recognition technology, which canal symbols in specific profound. accurate effect method paper verified by experimental test culture symbols. A brain load questionnaire, sense presence immersion heart flow state motivation emotion VR motion sickness questionnaire were designed system, results questionnaires showed average ratings users on five reached than 5, indicates can be applied innovative products, help pass spread charm art. helpful preserving spreading artistic charm.

Language: Английский

Citations

0

Study on the application and evaluation method of Zen aesthetic style in furniture design under the background of sustainability DOI Creative Commons
Tao Wang, Basyarah Hamat, Liming Zhang

et al.

Scientific Reports, Journal Year: 2025, Volume and Issue: 15(1)

Published: March 18, 2025

This study aims to explore the application of Zen aesthetics in contemporary furniture design within a sustainable context through rational data analysis, providing innovative insights and reference framework for modern design. First, grounded theory was employed collect evaluate principles elements expert interviews, leading establishment hierarchical model. Next, analytic hierarchy process used analyze prioritize cultural creative product by calculating their weights. Finally, fuzzy comprehensive evaluation method applied scheme selection optimization. utilized aesthetic-style tea table as case study, analyzed from perspectives aesthetic, functionality, emotionality safety. The optimized incorporating aesthetic principles, achieving an organic integration with feasibility this approach validated table. addresses gap applying design, scientific systematic tool furniture.

Language: Английский

Citations

0

Bother Me: Understanding Learner Perceptions and Behaviors with Virtual Users in Interview Training DOI
Farzaneh Eftekhari,

Marium Mannan,

César Torres

et al.

International Journal of Human-Computer Interaction, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 17

Published: April 3, 2025

Language: Английский

Citations

0

Research on Cultural and Creative Design Based on Modal Theory and AIGC Technology DOI Open Access
Xueying Xie,

Boyun Tang

Applied Mathematics and Nonlinear Sciences, Journal Year: 2024, Volume and Issue: 9(1)

Published: Jan. 1, 2024

Abstract Modal theory is an important basis for studying cultural inheritance and dissemination. This paper combines modal AIGC technology to innovate the creative design method. Through calculation analysis of recognition degree other indicators, factors that should be applied or innovated in are identified. Using this paper’s method, Liangzhu culture Shu brocade patterns conducted separately. In recognition, higher pattern representation, morphological artifact function, lower color aesthetic concept, material philosophical thought. The order popularity elements representations from high low: abstract > animal geometric pattern. traditional expression: A (0.209) subject matter content, D (0.206) surface features, C (0.162) organization, B (0.148) meaning, F (0.138) symbolic meaning E (0.137). When using assist design, it necessary take into account with smaller weight values ensure final can loved by public achieve dual goals heritage economic benefits.

Language: Английский

Citations

1