Adoption and Implications of Central Bank Digital Currencies (CBDCs) and Cryptocurrencies DOI Open Access

Jana Surgentova

ICRRD Quality Index Research Journal, Journal Year: 2023, Volume and Issue: 4(3)

Published: Jan. 1, 2023

Central Bank Digital Currency (CBDC) represents a digitized form of central bank funds that aims to enhance financial services and revolutionize the economy. It is important note CBDCs differ from cryptocurrencies as they are centrally regulated by sovereign authorities. When compared cryptocurrencies. prioritize privacy limiting transaction details disclosure. The value creation approaches also vary - adhere more closely traditional models while considered disruptive innovations. provide various benefits including social control mechanisms, innovation stimulation reduced dependence on banks intermediaries. However, it improbable for entirely replace money systems. Instead, serve alternatives both physical cash digital currencies offering medium exchange coupled with regulatory oversight respect user considerations.

Language: Английский

Revolutionizing the circular economy through new technologies: A new era of sustainable progress DOI Creative Commons
Eduardo Sánchez‐García, Javier Martínez‐Falcó, Bartolomé Marco‐Lajara

et al.

Environmental Technology & Innovation, Journal Year: 2023, Volume and Issue: 33, P. 103509 - 103509

Published: Dec. 29, 2023

Nowadays the pace of production and consumption is reaching environmentally unsustainable levels. In this regard, great technological advances developed in recent years are postulated as a source opportunities to boost circular economy sustainable development. This wide range possibilities offered by new technologies create more reality has aroused curiosity interest academic world, especially years. The main objective research reveal challenges that arise when incorporating objectives economy. Regarding methodology, study been partially supported using bibliometric techniques. results highlight transformative role technologies, blockchain artificial intelligence, advancing economy, with particular emphasis on community technology integration, ethical considerations, synergies, business models, burgeoning bioeconomy. We conclude promise enhanced resource efficiency, optimized supply chains, innovative improved product lifecycle management, offering profound economic environmental benefits while fostering collaborative innovation. However, these also represent address, such integrating advanced methods, ensuring chain transparency, overcoming skill gap, avoiding data centralization, adapting regulatory frameworks foster equitable growth. These some most important areas for further research, those related development employees' capabilities adaptation frameworks, they understudied gaps.

Language: Английский

Citations

87
Metaverse marketing: a review and future research agenda DOI

Rajeev Kumar,

Preeti Aneja,

Ranjana Jadaun

et al.

Information Discovery and Delivery, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 8, 2025

Purpose The metaverse represents a rapidly evolving digital environment that blurs the lines between physical and virtual reality, it offers unique opportunities challenges for businesses marketers. purpose of this study is to provide comprehensive review marketing research. present reviews literature on identify theories, contexts, gaps methodologies using TCCM framework (Theories, Contexts, Characteristics Methodology) set future research agenda. Design/methodology/approach A was conducted 179 English papers related from 2010 2023 Scopus Web Science core collection after applying relevant filters framework. Findings findings suggest studies have inadequately distinguished as something only builds interactive experiences combine real world, whereas theoretical domain dominated by in various domains. applicability pertinent domains management field. explores facets capture its dynamic nature. Research limitations/implications By presenting review, themes knowledge marketing, will enhance output valuable tools metaverse. Practical implications analyzing companies be able use concept effectively formulate innovative strategies personalized consumer understand behavior. Furthermore, into helpful offering predictions about trends behavior, technology adoption world development. Originality/value This provides thorough analysis current state road map further area.

Language: Английский

Citations

2
The effects of non-fungible token platform affordances on customer loyalty: A Buyer–Creator duality perspective DOI
Crystal T. Lee,

Yung‐Cheng Shen,

Zimo Li

et al.

Computers in Human Behavior, Journal Year: 2023, Volume and Issue: 151, P. 108013 - 108013

Published: Nov. 3, 2023

Language: Английский

Citations

26
Using metaverse in the workplace and marketplace: its impact on the psychological contract of employees and customers DOI
Samuel Yaw Kusi, Fangfang Li, Leonidas C. Leonidou

et al.

Journal of Managerial Psychology, Journal Year: 2025, Volume and Issue: unknown

Published: March 4, 2025

Purpose Despite growing research on metaverse, the way this is associated with psychological contracts in business virtually absent. In paper, we aim to provide a conceptual exploration of association between metaverse and both employees customers. Design/methodology/approach This article that examines implications as workplace marketplace frontline employees’ customers’ contracts. doing so, develop model make propositions, while also offer recent examples firms have moved metaverse. Findings Although do not empirical results, indicate through set propositions how changes caused by firm’s use influence contract its customers, well these are interrelated. We further explain accomplishment context can favorably affect performance. Practical Companies need anticipate, monitor adjust changing pattern customers they move because will serious their Originality/value introduce recently introduced phenomenon gaining momentum world, causing significant seriously affecting nature

Language: Английский

Citations

1
Value creation and capture in decentralized finance markets: Non-fungible tokens as a class of digital assets DOI Creative Commons
Jan Schwiderowski, Asger Balle Pedersen,

Jonas Kasper Jensen

et al.

Electronic Markets, Journal Year: 2023, Volume and Issue: 33(1)

Published: Aug. 25, 2023

Abstract Information technology (IT) has radically changed the financial services industry, with most recent transformation toward Fintech and decentralized finance (DeFi), driven by blockchain. Especially, non-fungible token (NFT) assets within DeFi are redefining how value is created disseminated, for instance, in art industry. However, NFT market dynamics not yet well understood. Using a thematic analysis based on 14 interviews major stakeholders (i.e., marketplace providers, artists, investing collectors), we identify these stakeholders’ different motivations strategic options explain creation capture resulting from their interactions. We argue decomposing an NFT’s into NFT-intrinsic NFT-extrinsic part. Finally, elaborate that NFTs new class of because many properties similar to related such as physical cryptocurrencies.

Language: Английский

Citations

22
Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z DOI
Quan Xie, Sidharth Muralidharan, Steven M. Edwards

et al.

Journal of Interactive Advertising, Journal Year: 2023, Volume and Issue: 23(4), P. 356 - 373

Published: Oct. 2, 2023

AbstractNon-fungible tokens (NFTs) have garnered attention among marketers; however, their utilization in branding campaigns remains largely underexplored. The present study examines the perceptions of Gen Zers and millennials toward branded NFTs impact these on attitudes behaviors both brand. proposes tests a model based technology acceptance theory reasoned action to explain how NFT (perceived usefulness, ease use, playfulness, risk, scarcity) influence evaluations NFTs, willingness purchase brand attitude, ultimately loyalty intentions, via quasi-experiment. Findings showed that perceived scarcity as well low-risk purchase, helped strengthen intentions. More important, attitudes, positively mediated this relationship. Also, descriptive norms related NFTs. These findings advance practice marketing, representing one first empirical studies area.Keywords: Brand loyaltybrand intentiondescriptive normsNFT marketingNFT perceptionstechnology Disclosure StatementNo potential conflict interest was reported by author(s).Ethics StatementThis has Southern Methodist University IRB Committee approval (Protocol ID No. 22-115).Additional informationFundingThis work supported General Board Higher Education & Ministry United Church under Sam Taylor Fellowship Fund.Notes contributorsQuan XieQuan Xie (Ph.D., Ohio University) is an Assistant Professor, Temerlin Advertising Institute, Meadows School Arts, University.Sidharth MuralidharanSidharth Muralidharan Mississippi) Associate University.Steven M. EdwardsSteven Edwards Texas at Austin) University.Carrie La FerleCarrie Ferle Marriott Endowed Professor Ethics Culture, University.

Language: Английский

Citations

18
Guest editorial: A blockchain-based approach to marketing in the sharing economy DOI Creative Commons
Teck Ming Tan, Jari Salo,

Thomas G. Brashear Alejandro

et al.

Journal of Business Research, Journal Year: 2024, Volume and Issue: 177, P. 114639 - 114639

Published: April 1, 2024

In exploring where blockchain technology meets marketing within the rapidly evolving sharing economy, this comprehensive editorial unveils a critical research frontier. Featuring fourteen pioneering articles, delves into transformative potential of to revolutionize strategies, addressing pressing challenges such as integration, privacy concerns, regulatory frameworks, governance structures, and intricacies business collaboration in decentralized marketplaces. Organized four thematic segments, navigates through nuances employing advertising harnessing foster customer–brand relationships, issues related designing ecosystems, understanding both resistance adoption economy. Additionally, suggests twenty directions that hold promise delivering groundbreaking insights, potentially heralding new era at intersection ecosystem

Language: Английский

Citations

6
Non-fungible Tokens and Streamlined Payments in the Metaverse: Crafting Cognitive Brand Experiences for Elevated Engagement DOI
Minh T.H. Le, Y Nguyen,

Nghi Man Ngan

et al.

Published: Jan. 1, 2025

Language: Английский

Citations

0
The Effect of NFTs Metaverse Engagement and Digital Personalization on Brand Accessibility DOI
Sumaira Aslam, Muhammad Ussama Majeed, Zahid Hussain

et al.

Advances in business information systems and analytics book series, Journal Year: 2025, Volume and Issue: unknown, P. 291 - 316

Published: Jan. 24, 2025

Purpose: This paper investigates the impact of Non-fungible Tokens (NFTs), Metaverse Engagement (ME), and Digital Personalization (DP) on Brand Accessibility (BA) with a focus mediating role Inclusive Strategies (IBS). Methodology: A total 256 participants from Fashion retailing sector participated in paper. Data analysis using SEM SMART-PLS tool purposive sampling strategy. Findings: NFTs, all Significantly enhance Accessibility. Furthermore, it was discovered that inclusive brand strategies mediate this link highlighting significance improving accessibility. Originality/Value: adds to growing body knowledge about accessibility modern technology. It gives brands looking promote inclusion into their online presence beneficial by at novel technologies tactics.

Language: Английский

Citations

0
Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience DOI Creative Commons
Wenjie Li, Graciela Corral de Zubielqui, Sally Rao Hill

et al.

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 85, P. 104313 - 104313

Published: May 3, 2025

Language: Английский

Citations

0