International Journal of Contemporary Hospitality Management,
Journal Year:
2023,
Volume and Issue:
36(6), P. 2144 - 2163
Published: Sept. 15, 2023
Purpose
Based
on
the
key
dimensions
of
Metaverse
environment
(immersiveness,
fidelity
and
sociability),
this
paper
aims
to
develop
concept
sensory
word-of-mouth
(WOM)
in
–
metaWOM.
It
attempts
upgrade
Reviewchain
model
suggests
utilization
non-transferable
tokens
(NTTs)
curbing
explosion
fake
WOM.
Design/methodology/approach
Following
Macinnis’
(2011)
approach
conceptual
contributions,
authors
browsed
currently
available
literature
WOM,
NTT
portray
emergence
Findings
By
relying
Metaverse’s
three
building
blocks,
map
out
persuasiveness
metaWOM
Metaverse-like
environment.
incorporating
model,
upgraded
it
provide
a
transparent,
safe
trusted
review
ecosystem.
An
array
emerging
research
directions
questions
is
presented.
Research
limitations/implications
This
comprehensively
analyzes
implications
WOM
debates
technologies
that
can
enhance
persuasiveness.
The
proposed
assist
various
stakeholders
understanding
complex
nature
virtual
information-seeking
giving.
Originality/value
original
attempt
delineate
aspect
based
crucial
aspects
environment:
immersiveness,
sociability.
extends
discussion
issue
reviews
offers
viable
suggestions
curb
ever-growing
number
fraudulent
Journal of Behavioral and Experimental Finance,
Journal Year:
2024,
Volume and Issue:
41, P. 100904 - 100904
Published: Feb. 23, 2024
This
study
introduces
a
novel
bidirectional
ripple
effect
method
to
identify
the
risky
center,
hedging
and
duration
of
effects.
is
used
examine
static
dynamic
effects
among
NFTs
using
idiosyncratic
volatility
measures.
The
findings
indicate
that,
overall,
correlations
are
prominent
over
sample
period.
Only
few
significant
centers.
Decentraland
while
CryptoVoxels
serves
as
reliable
center.
outcomes
rolling
window
tests
durations
reveal
that
central
role
varies
time.
also
show
have
durations.
These
conclusions
hold
considerable
importance
for
NFT
investors
in
making
investment
choices
managing
risks.
Digital Business,
Journal Year:
2024,
Volume and Issue:
4(2), P. 100084 - 100084
Published: July 10, 2024
Despite
widespread
academic
and
practitioner
interest
in
non-fungible
tokens
(NFTs)
as
a
form
of
digital
assets,
little
is
known
about
how
consumers
perceive
NFT
value.
This
exploratory
research
investigates
why
people
create,
trade
or
collect
NFTs,
what
value
they
derive
from
them,
online
communities
contribute
to
co-creation.
Over
the
course
two
rounds,
we
interview
38
participants,
most
whom
are
natives.
We
find
that
engaging
with
NFTs
new
day
trading,
reflecting
financialization
everyday
life.
The
mainly
speculative
utilitarian,
themselves
best
thought
derivatives.
Value
co-creation
project
largely
focused
on
gaining
superior
information
project.
crypto-marketing
web3
literature
by
advancing
novel
model
consumer
extends
Holbrook's
(1999)
typology
distinguishes
both
positive
negative
aspects
have
been
overlooked
mainstream
literature.
shed
light
role
an
unusual
setting:
nascent,
illiquid,
speculative,
informationally
opaque
market
for
assets.
Our
study
helps
creators
brand
managers
develop
effective
strategies.
International Journal of Consumer Studies,
Journal Year:
2024,
Volume and Issue:
48(2)
Published: Feb. 7, 2024
Abstract
NFTs,
or
non‐fungible
tokens
(NFTs),
are
a
new
form
of
ownership
registration
based
on
blockchain
technology
that
allows
digital
assets
to
be
exchanged
with
guarantees
and
originality
the
artwork
involved.
This
has
boosted
trade
these
companies
have
been
quick
incorporate
NFTs
into
their
marketing
strategy,
either
own
by
collaborating
established
in
metaverse.
Building
frameworks
unified
theory
acceptance
use
2
(UTAUT2),
this
study
contributes
literature
analysing
determinants
individuals'
adoption
through
two
studies.
Study
1
relies
qualitative
interviews
insiders
provide
initial
insights
determinants.
tests
hypotheses
developed
compares
results
between
non‐buyers
buyers
order
analyse
intention
purchase
repurchase
NFTs.
UTAUT2
individual‐specific
variables
interest
for
type
product:
social
capital,
fear
missing
out.
Finally,
concludes
guidelines
how
they
can
campaigns.
Computers in Human Behavior,
Journal Year:
2024,
Volume and Issue:
158, P. 108307 - 108307
Published: May 22, 2024
Non-fungible
tokens
(NFTs)
represent
a
multibillion-dollar
global
market.
While
considerable
speculation
exists
about
the
future
utility
of
NFTs,
there
has
been
limited
research
into
consumer
behaviors
market
participants.
This
paper
examines
motivations
NFT
buyers
through
lens
self-determination
theory.
Using
sample
482
participants,
authors
tested
conceptual
framework
to
better
understand
both
buyers'
intrinsic
and
extrinsic
motivations.
study
expands
literature
on
NFTs
in
three
different
ways:
i)
it
is
first
study,
as
far
we
know,
focus
exclusively
their
purchasing
NFTs;
ii)
explores
variety
potential
theorized
literature;
iii)
tests
expected
value
motivation
moderator
for
buyers.
The
determined
that
had
most
substantial
effect
purchase
intention,
expectations
NFTs'
positively
moderated
amotivation
intention.
In
contrast,
high
external
regulation
results
suggest
are
not
impacted
by
social
or
monetary
gain
often
characterized
academic
but
behave
more
like
traditional
luxury
goods.
Journal of Business Research,
Journal Year:
2024,
Volume and Issue:
177, P. 114639 - 114639
Published: April 1, 2024
In
exploring
where
blockchain
technology
meets
marketing
within
the
rapidly
evolving
sharing
economy,
this
comprehensive
editorial
unveils
a
critical
research
frontier.
Featuring
fourteen
pioneering
articles,
delves
into
transformative
potential
of
to
revolutionize
strategies,
addressing
pressing
challenges
such
as
integration,
privacy
concerns,
regulatory
frameworks,
governance
structures,
and
intricacies
business
collaboration
in
decentralized
marketplaces.
Organized
four
thematic
segments,
navigates
through
nuances
employing
advertising
harnessing
foster
customer–brand
relationships,
issues
related
designing
ecosystems,
understanding
both
resistance
adoption
economy.
Additionally,
suggests
twenty
directions
that
hold
promise
delivering
groundbreaking
insights,
potentially
heralding
new
era
at
intersection
ecosystem
Journal of Electronic Business & Digital Economics,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 2, 2025
Purpose
This
study
explores
key
factors
influencing
individuals'
intentions
to
invest
in
NFTs,
focusing
on
personal
innovativeness,
reward
sensitivity,
knowledge,
subjective
norms,
perceived
value
and
risk.
The
aim
is
provide
insights
into
what
motivates
investors
within
this
emerging
market,
addressing
a
gap
the
understanding
of
NFT
adoption
from
an
investor
perspective.
Design/methodology/approach
An
online
survey
collected
data
272
participants
China
Hong
Kong.
research
employs
partial
least
squares-structural
equation
modeling
(PLS-SEM)
assess
relationships
between
various
individual,
social
market
investment
intentions.
Findings
results
suggest
that
norms
positively
impact
Additionally,
age
income
moderate
effects
intentions,
highlighting
demographic
influences.
Practical
implications
For
practitioners,
motivators
can
inform
strategies
promote
investments,
such
as
promoting
high
potential,
enhancing
leveraging
proof
emphasizing
NFTs'
value.
academics,
findings
open
pathways
for
further
psychology
evolving
dynamics
traditional
markets.
Originality/value
advances
literature
by
identifying
determinants
behavior,
relatively
uncharted
area.
By
incorporating
theories
behavior
technology
adoption,
it
provides
new
framework
understand
psychological
drivers
specific
investments.
