Exploring new realms or losing touch? Assessing public beliefs about tourism in the metaverse–a big-data approach DOI
Ali B. Mahmoud, Leonora Fuxman,

Yousra Asaad

et al.

International Journal of Contemporary Hospitality Management, Journal Year: 2024, Volume and Issue: unknown

Published: July 13, 2024

Purpose The Metaverse is rapidly reshaping the understanding of tourism, yet public perception this new domain remains largely uncharted empirically. This paper aims to build on technology acceptance model (TAM) and diffusion innovations theory (DIT) fill gap, offering crucial insights that could inform scholars practitioners in both tourism sectors. Design/methodology/approach Using a big-data approach, authors applied machine learning scrape comments made by social media users recent popular posts or videos related from three prominent platforms. cleaning process narrowed down 15,461 2,650, which were then analysed using thematic, emotion sentiment analysis techniques. Findings thematic revealed virtual evokes complex range beliefs. While many express awe excitement toward its immersive capabilities, others remain sceptical about authenticity compared physical travel. Additional themes show people draw comparisons real-world discuss technology’s role note educational value novelty. However, some raise concerns potential societal harms, exploitation mental health impacts. Sentiment found over half positive, though negative. Emotion showed contentment, happiness as most frequent, sadness, worry loneliness also featured. Overall, perceptions encompass enthusiasm substantial ambivalence. Originality/value To best authors’ knowledge, study one first comprehensively analyse discussions tourism. It takes TAM Rogers’s DIT step further provides fresh into how these theories can be employed emerging field conceptual multidimensional factors shaping beliefs thus informing scholarly research interaction regarding In addition, results help providers, platforms marketers address salient sentiments/attitudes developing marketing offerings, experiences communications. Over time, methodology used track evolving

Language: Английский

Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform DOI Creative Commons
Ruchi Payal, Nitika Sharma, Yogesh K. Dwivedi

et al.

Electronic Commerce Research and Applications, Journal Year: 2024, Volume and Issue: 65, P. 101381 - 101381

Published: March 19, 2024

We propose metaverse as a medium for customer brand active engagement and stimulating the purchase intentions towards in real world. The participants recruited study were Gen Z respondents who are main adopters of metaverse. 'Nikeland' Roblox (one successful early versions metaverse) was chosen experiential space participants. results indicated that new age consumers looking forward to futuristic technology platform reported interactivity (user control, two-way communication, synchronicity) world positively impacts consumers' experience trust, knowledge attachment which turn impact leading 'consumer intention product experienced metaverse' marketers advertisers can engage customers through initiatives like Digital bill boards, NFTs, virtual events, tours, avatars stores.

Language: Английский

Citations

38
Digital human calls you dear: How do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? A stereotyping perspective DOI
Ruiqi Yao, Guijie Qi, Zhiqiang Wu

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 79, P. 103872 - 103872

Published: April 26, 2024

Language: Английский

Citations

25
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types DOI
Fanjue Liu, Yu-Hao Lee

Journal of Product & Brand Management, Journal Year: 2024, Volume and Issue: 33(2), P. 287 - 299

Published: Feb. 5, 2024

Purpose This study aims to investigate the rising trend of virtual influencers – digitally created characters with human-like attributes. It evaluate and compare their effectiveness human in terms brand attitudes purchase intentions. uncovers mechanisms underlying differences observed between counterparts. Design/methodology/approach The research uses a 2 (influencer type: vs virtual) × 3 (product functional symbolic experiential) between-subjects design. Through pilot ( n = 334) main 352), examines interactive effects influencer product type on attitude Hypotheses were developed tested using moderating mediation models centered authenticity product–endorser fit. Findings Virtual are perceived as less authentic than across all types, negatively influencing intention. However, extent which affects intentions, mediated by fit, varies based type. Originality/value emphasizes two key fit influencers. suggests that aligning suitable types can offset deficit, significantly affecting endorsement effectiveness.

Language: Английский

Citations

21
Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies DOI
Theodore Tarnanidis,

Lampros Gkiouzepas

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 158 - 171

Published: June 24, 2024

Metaverse technologies have become ground-breaking tools, changing the way businesses interact with consumers and analyze their behavior. This research examines innovative marketing strategies that focus on enhancing customer experiences comprehending consumer behavior through cutting-edge technologies, platforms, models. Businesses can create interactive realistic for clients in a vibrant immersive setting provided by Metaverse. Companies virtual storefronts utilizing VR AR allowing customers to explore products services visually compelling ways. The chapter provides summary of origins metaverse marketing, further explanations about employed creation strategies. main trends implications are presented, along discussion current state art which was originally developed ‘father modern marketing,' Philip Kotler.

Language: Английский

Citations

20
The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach DOI
Anuja Shukla, Anubhav Mishra, Nripendra P. Rana

et al.

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: 23(5), P. 2217 - 2233

Published: April 10, 2024

Abstract Metaverse is portrayed as the next significant technology innovation with an estimated market opportunity of US $800 billion. offers numerous opportunities and unmatchable user experience, yet its acceptance among masses still a long way off. Moreover, within 2 years existence grandiose hype about huge potential, current business sentiments are not so hopeful. Despite positive encouraging feedback, reasons behind limited success metaverse need scientific exploration. This study uses netnography to collect online data from 751 articles (news articles, expert opinions, perspectives, blogs). Further, we use text‐mining method structural topic modeling generate insights text perform sentiment analysis. The identified topics mapped explained using behavioral reasoning theory highlight “reasons for” against” adoption. study's findings identify flexibility, brand human centricity, virtual retail experience enablers metaverse, while regulatory issues, usage barriers, financial investment, skepticism act barriers adopting metaverse. social adventure influence were categorized under subjective norms. contributes scarce literature on adoption actionable marketers craft marketing strategies benefit

Language: Английский

Citations

19
From Likes to Sustainability: How Social Media Influencers Are Changing the Way We Consume DOI Open Access
Neringa Vilkaitė-Vaitonė

Sustainability, Journal Year: 2024, Volume and Issue: 16(4), P. 1393 - 1393

Published: Feb. 7, 2024

Social media has become an integral part of our daily lives. Influencers have emerged as significant players in promoting sustainable consumption recent years. With their reach and influence, they the ability to sway consumer decisions earn rewards from marketers. However, influencer’s perceived importance credibility among followers is essential persuade others. In this study, we utilized network theory mind scrutinize impact on consumption. We collected data 427 consumers conducted structural equation modeling (SEM) test hypotheses. Our findings indicate that a positive credibility, which subsequently favorable cognitive, affective, conative These results confirm influencers provide insights into how social marketers can optimize marketing strategies.

Language: Английский

Citations

17
A trans-disciplinary forensic study of Lil Miquela’s virtual identity performance in Instagram DOI Creative Commons
Nashwa Elyamany,

Yasser Omar Youssef,

Nehal El-karef

et al.

AI & Society, Journal Year: 2025, Volume and Issue: unknown

Published: March 10, 2025

Language: Английский

Citations

2
Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception DOI
Fanjue Liu, Yu-Hao Lee

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103685 - 103685

Published: Dec. 30, 2023

Language: Английский

Citations

33
Experience management in hospitality and tourism: reflections and implications for future research DOI Creative Commons
Dora Agapito, Μαριάννα Σιγάλα

International Journal of Contemporary Hospitality Management, Journal Year: 2024, Volume and Issue: 36(13), P. 57 - 76

Published: April 30, 2024

Purpose This paper aims to provide a critical reflection on the management of experiences in hospitality and tourism (H&T). The investigates evolution experience research, while discussing emerging challenges opportunities for management. Design/methodology/approach study adopts reflective approach providing future directions research. Three major fields are identified discuss advances, research: conceptualization dimensions experiences; relational network management; theoretical methodological approaches. Findings proposes mindset shift guide but also redirect research thinking managerial practices about role economy society. proposed humanized perspective is deemed important given contemporary socio-economic, environmental technological environment. Research limitations/implications identifies set implications help scholars professionals alike implement Implications relate conceptualization, approaches Originality/value critically assesses around customer (CEM) H&T contexts. look at not only informs advancing knowledge practice nature CEM society economy.

Language: Английский

Citations

14
Virtual vs. Human influencers: The battle for consumer hearts and minds DOI Creative Commons
Abhishek Dondapati, Ranjit Kumar Dehury

Computers in Human Behavior Artificial Humans, Journal Year: 2024, Volume and Issue: 2(1), P. 100059 - 100059

Published: Jan. 1, 2024

Virtual influencers, or fictional CGI-generated social media personas, are gaining popularity. However, research lacks information on how they compare to human influencers in shaping consumer attitudes and purchase intent. This study examines whether perceived homophily para-social relationships mediate the effect of influencer type intent moderating authenticity. A 2 × between-subjects experiment manipulated (virtual vs. human) product (hedonic utilitarian). Young adult participants viewed an Instagram profile a lifestyle influencer. Authenticity, homophily, relationship, were measured using established scales. Perceived significant interaction showed that authenticity moderated mediated pathway, such indirect via relationship was stronger for influencers. Maintaining authentic persona is critical virtual sway behaviours, especially audiences less familiar with media.

Language: Английский

Citations

13