Golden Ratio of Marketing and Applied Psychology of Business,
Journal Year:
2023,
Volume and Issue:
3(2), P. 76 - 92
Published: June 30, 2023
This
study
aims
to
explore
the
effects
of
Environmental
Factors,
Brand
Image,
and
Product
Quality
on
Purchase
Decisions
Yamaha
Fazzio
motorcycles
in
Makassar
City.
Utilizing
a
questionnaire-based
survey,
data
were
collected
from
motorcycle
consumers
The
research
employs
multiple
regression
analysis
as
its
methodological
framework,
with
questionnaire
serving
primary
collection
tool.
population
this
encompasses
City,
sample
drawn
using
Slovin's
formula.
findings
indicate
that,
based
partial
tests,
Quality,
Consumer
have
positive
significant
impact.
Moreover,
results
simultaneous
tests
reveal
that
collectively
exert
influence
Decisions.
Journal of Fashion Marketing and Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 22, 2025
Purpose
This
study
aims
to
deepen
the
understanding
of
what
stakeholders
talk
about
when
it
comes
sustainable
fashion
on
social
media
and
how.
Sustainable
is
a
broad
umbrella
term,
which
can
distract
attention
from
differences
between
individual
subtopics
sentiments
ascribed
them.
However,
little
systematic
research
exists
how
stakeholder
activity
dominant
vary
across
different
topics.
Design/methodology/approach
based
analysis
19,179
tweets
authored
by
1,819
distinct
Twitter
(now
“X”)
2007
2022.
A
large
language
model,
type
artificial
intelligence
(AI)
that
focuses
generating
human
language,
used
conduct
sentiment
six
groups
81
keywords
linked
fashion.
Two
case
examples
are
highlight
in
perceptions
Findings
The
demonstrates
subcategories
significantly
differ
terms
interest,
sentiments.
For
instance,
circular
economy
relevant
(closed
loop,
recycling,
upcycling,
etc.)
popular,
whereas
issues
environmental,
governance
(ESG)
due
diligence
receive
media.
While
toward
general
positive,
discussions
topics
such
as
labor
rights
consistently
associated
with
negative
most
groups.
Originality/value
contributes
literature
demonstrating
media,
has
become
one
main
channels
for
communicating
sustainability
content.
findings
thereby
shed
new
light
positions
regarding
wide
variety
Advances in business strategy and competitive advantage book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 247 - 278
Published: Jan. 10, 2025
The
fashion
industry
is
under
increasing
scrutiny
for
its
environmental
impact,
especially
due
to
fast
fashion,
which
relies
on
cheap
manufacturing,
frequent
consumption,
and
short
garment
lifespans.
Despite
well-known
consequences,
the
continues
grow.
Key
issues
include
excessive
water
usage,
chemical
pollution,
carbon
emissions,
textile
waste.
Annually,
generates
over
a
million
tons
of
waste
consumes
trillions
liters
water.
These
impacts
highlight
urgent
need
change.
Solutions
slowing
down
production,
adopting
sustainable
practices
across
supply
chain,
shifting
consumer
behavior
toward
fewer
purchases
longer
Embracing
slow
essential
reducing
industry's
damage
promoting
more
future.
Fundamental
shifts
in
both
production
consumption
are
critical
addressing
harmful
effects
planet.
Sustainability,
Journal Year:
2024,
Volume and Issue:
16(9), P. 3633 - 3633
Published: April 26, 2024
This
study
aimed
to
develop
a
conceptual
framework
that
integrates
both
consumer-specific
and
product-specific
factors,
with
particular
focus
on
consumer
value
perceptions
regarding
recycled
apparel
their
impact
attitudes
purchase
intention.
The
combines
the
Perceived
Consumer
Value
(PCV)
Knowledge–Attitude–Behavior
(KAB)
model.
To
validate
proposed
framework,
an
online
survey
was
conducted
purposive
sample
of
716
participants
in
China.
Using
structural
equation
modeling,
hypotheses
model
were
tested.
identified
four
dimensions
perceived
environmental
knowledge
as
significant
factors
positively
influenced
customers’
toward
purchasing
apparel.
Notably,
it
found
quality
had
more
pronounced
effect
intention
than
other
factors.
Interestingly,
product
did
not
demonstrate
attitudes.
By
exploring
this
under-researched
topic,
provides
new
insights
into
behavior
context
sustainable
fashion
non-Western
context.
Journal of International Consumer Marketing,
Journal Year:
2024,
Volume and Issue:
36(5), P. 403 - 422
Published: Aug. 6, 2024
Sustainable
consumption
research,
particularly
understanding
how
consumers
realign
their
purchasing
habits
toward
more
sustainable
ones
(e.g.,
upcycled
products),
has
swiftly
grown
in
popularity.
Upcycling
is
one
of
the
ways
for
firms
to
decrease
waste
while
enhancing
production
processes.
It
a
way
add
value
and
discarded
products
make
them
new
again
with
story.
Although
there
some
research
on
consumer
perception
such
developed
countries,
views
developing
countries
regarding
goods
have
not
been
studied.
To
address
this
gap,
paper
investigates
attitudes
upcycling
an
emerging
economy,
namely,
Türkiye.
We
conduct
embedded
case
study
examine
several
contextual
considerations
that
should
consider
when
embarking
upon
programs.
In
conclusion,
we
offer
conceptual
framework
attitude
products.
Jurnal Ekonomi Bisnis Manajemen Akuntansi,
Journal Year:
2024,
Volume and Issue:
2(1)
Published: Aug. 7, 2024
This
research
aims
to
determine
the
partial
and
determinative
influence
of
brand
image
on
community
interest
in
saving
with
Sharia
savings
products
at
KSPPS
BTM
Dinar
Nasyiah
01
Bojonegoro.
The
population
this
study
were
all
participant
01.
sample
was
100
respondents,
determined
using
purposive
sampling
technique.
data
used
primary
obtained
from
respondents'
answers
through
distributed
questionnaires.
Data
processing
carried
out
SPSS
(Statistical
Package
for
Social
Science)
simple
linear
analysis
method.
results
indicate
that
has
a
positive
significant
interest.
management
should
focus
more
branding
syariah
product
so
can
increase
sales.
